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Published by: Visiongain
Published: Aug. 5, 2008
Table of Contents
- 1. Introduction
- Chart 1.1. Olympic Revenue Generated, 1993-2004
- Chart 1.2: Olympic Games Broadcaster Countries and Territories, 1980-2006
- Chart 1.3: Olympic Winter Games Broadcaster Countries and Territories, 1980-2006
- 1.1. Focus Of This Report
- 2. World Audience
- Chart 2.1: Summer Olympic Games Worldwide Audiences, 1988-2004
- Chart 2.2: Winter Olympic Games Worldwide Audiences, 1992-2008
- Chart 2.3: Olympics Broadcasting Rights, 1996-2008
- Chart 2.4: Athens 2004 Olympics Opening Ceremony Audience
- 2.1. Athens 2004
- 2.2. Torino 2006 Olympic Winter Games
- Chart 2.5: Olympic Winter Games Broadcast Revenue, 1998-2006
- Chart 2.6: Salt Lake City 2002 v Torino 2006 Broadcast Hours Comparison
- 2.2.1. Telia Sonera and YLE TV
- 2.2.2. Telenor and NRK
- 2.2.3. NBC
- Table 2.1: Countries Where MobiTV Is Available
- 2.2.4. WiBro Trial
- 2.2.5. iTorino
- 2.2.6. I-play
- 2.3. Worldwide Audience Overview
- 3. Beijing 2008
- 3.1. Technology At The Olympics
- 3.1.1. Mobile TV
- 3.1.1.1. Telegent Systems
- 3.1.1.2. Testing
- Table 3.1: Mobile TV Channels Available From KPN
- 3.1.1.3. Mobile TV Standards
- 3.1.1.3.1. CDMB
- 3.1.1.3.2. CMMB
- Table 3.2: Chinese Cities Where CMMB Has Been Trialled
- 3.1.1.3.3. T-MMB
- 3.1.2. 3G 3.1.2.1. TD-SCDMA
- Table 3.3: Cities Where China Mobile Trialled TD-SCDMA
- 3.1.3. LBS
- Chart 3.1: World LBS Revenue 2008-2013
- 3.1.3.1. GyPSii
- 3.1.3.2. Emergency Services
- 3.1.4. Services For Visitors
- 3.1.4.1. PandaPhone
- Table 3.4: PandaPhone Service Details
- 3.1.4.2. Cellhire
- 3.1.4.3. i-TravelChina
- Table 3.5: i-TravelChina Service Details
- 3.1.4.4. SmartTrans
- 3.1.4.5. Fonerent
- Table 3.6: Fonerent Service Details
- 3.1.4.6. Hotels
- 3.1.4.7. Subways
- 3.1.4.7.1. Andrew Wireless Soultions
- 3.1.5. Mobile Alerts
- 3.1.5.1. 4info
- Table 3.7: 4Info Partners
- 3.1.6. Mobile Gaming
- 3.1.6.1. Glu and Sega
- 3.1.6.2. Unofficial Games
- Chart 3.2: Mobile Gaming Revenue, 2008-2013
- 3.1.7. Wallpapers
- 3.1.8. Mobile Advertising
- 3.1.8.1. McDonald's
- 3.2. Beijing Olympics Overview
- 4. Operators, Distributors and Manufacturers
- 4.1. Subscriber Ban
- 4.2. Olympics in Asia and Australasia
- 4.2.1. China Mobile
- Table 4.1: China Mobile Olympic Games Services
- 4.2.2. China Unicom
- 4.2.3. mInfo
- 4.2.4. CCTV.com
- 4.2.5. Telstra
- 4.2.5.1. m.Net
- 4.2.6. TVNZ
- 4.3. Olympics in the USA
- 4.3.1. AT&T
- 4.3.2. NBC Universal
- 4.3.2.1. Verizon
- 4.3.3. Other US Mobile Services
- 4.3.3.1. Yahoo
- 4.3.3.2. Plusmo
- 4.3.3.3. MobiTV
- 4.4. Olympics in Europe
- 4.4.1. BBC
- 4.4.2. MTS
- 4.4.3. KPN
- 4.4.4. Olympics in Spain
- 4.4.5. KIT Digital
- 4.5. Olympics in South America
- 4.5.1. Terra
- 4.6. Manufacturers
- 4.6.1. Samsung
- Table 4.2: TOP Sponsors
- Table 4.3: Olympic Events Which Samsung Will Sponsor
- Figure 4.1: Samsung E848
- Figure 4.2: Samsung P318
- Figure 4.3: Samsung m530
- Chart 4.1: Samsung Brand Value
- Chart 4.2: Samsung Handset Shipments, Q1 07-Q1 08
- 4.6.2. Sharp
- 4.7. Fight Against Piracy
- 4.8. Operators, Distributors and Manufacturers Overview
- 5. Olympic Outlook
- 5.1. Vancouver Winter Olympics 2010
- 5.1.1. CTV Globemedia and Rogers Media
- Chart 5.1: CTV Globemedia and Rogers Media Olympic Rights
- 5.2. London 2012
- 5.2.1. Mobile TV
- 5.2.1.1. L Band Spectrum Auction
- Table 5.1: Qualcomm's Rivals in L Band Spectrum Auction
- 5.2.1.2. Mobile TV Trial
- 5.2.1.3. London 2012 Mobile TV Overview
- Chart 5.2: Mobile TV Survey Results
- Chart 5.3: World Mobile TV Usage, 2008-2013
- 5.2.2. Advertising
- 5.2.2.1. Bluepod Media
- 5.2.3. Cashless Olympics
- 5.2.4. Social Networking and Camera Phones
- Chart 5.4: World Video Phone Forecast, 2008-2013
- 5.3. Future Overview
- 6. Conclusions and Recommendations
- Chart 6.1: Olympic Revenue Broadcast Generation, 2000-2014
- 6.1. Test-Bed
- 6.1.1. Mobile TV
- Chart 6.2: Mobile TV Subscribers, 2008-2013
- 6.1.2. LBS
- 6.2. 3G
- Chart 6.3: World 3G Users, 2008-2013
- 6.3. Recommendations
- 6.3.1. For Olympic Organising Committees
- 6.3.2. For Advertisers
- 6.3.3. For Broadcasters
- 6.3.4. For Operators
- 6.3.5. For Manufacturers
- 6.3.6. For Content Producers
- Companies Listed
- 4Info
- Adsmedia
- Alltel
- Andrew Wireless Solutions
- Arqiva
- AT&T
- Atos Origin
- BBC
- Bell Mobility
- Bluepod Media
- BOCOG
- CCTV.com
- CECT
- Cellhire
- Centennial
- China Mobile
- China Netcom
- China Telecom
- China Unicom
- Claro
- CNBC
- CNN
- CNSA
- COC
- Coca-Cola
- CommScope
- CTV Globemedia
- ePortal
- ESPN
- FIFA
- Fonerent
- Fox
- Futonia
- General Electric
- GeoSentric
- Glu
- GyPSii
- IOC
- I-play
- iTorino
- i-TravelChina
- Johnson&Johnson
- KIT Digital
- Kodak
- KPN
- Kyocera
- Lenovo
- LG
- LOCOG
- m.Net
- Manulife
- McDonald's
- Midwest Wireless
- mInfo
- MobiTV
- Motorola
- Movistar
- MSNBC
- MTS
- NBC Universal
- NextWave
- Nine Network
- Nokia
- NRK
- nTelos
- O2
- Omega
- Orange
- Ozura Mobile
- Panasonic
- PandaPhone
- Plusmo
- Portsmouth FC
- Qiao Xing Mobile
- Qualcomm
- Red Cross Society
- RFEA
- ROC
- Rogers Media
- Samsung
- SARFT
- Sega
- Seven Network
- Sharp
- SmartTrans
- SNTV
- Sprint
- Telcel
- Telecom Italia
- Telegent Systems
- Telenor
- Television Espanola
- Telia Sonera
- Telstra
- Telus
- Terra
- TFL
- The Joint Radio Company
- T-Mobile
- TVNZ
- UEFA
- US Cellular
- USOC
- Vectone Network
- Verizon
- Visa
- WorldSpace
- Yahoo
- Yahoo7
- YLE TV
- YouTube
Abstract Olympic Games is the most watched global event attracting audiences from all around the world during an 18 day period. The Olympic Winter Games, meanwhile has also seen an upsurge in its popularity with more nations competing and more countries passing a keen eye over the unfolding events. A total of 200 countries and territories broadcast action from the 2006 Torino Winter Olympics, whilst 220 will broadcast action from the 2008 Beijing Olympic Games. Both formats of the Olympic Games therefore represent exciting opportunities for mobile operators, manufacturers, advertisers and broadcasters amongst others.
New media will play a significant role in the way that the Olympics are viewed. Broadband connections and 3G compatible mobile phones are becoming increasingly more commonplace around the world, thus providing new revenue opportunities for a host of different companies. Large events such as the Olympics captures the hearts of spectators who wish to see their nation, team or favourite athlete perform well. Consequently patriotic fans are more inclined to purchase different products and services to keep up-to-date with the latest action and also to show their allegiance towards those they are supporting. Can you miss out on an event which gains so much attention from around the world?
Olympics Games and other significant global events also provide all types of mobile company with ideal testing situations for new services and products. The Olympic Games offer mobile phone companies the opportunity to scrutinise over the latest technologies that they plan on launching at later dates. Don't miss out on a perfect opportunity to trial your latest mobile solutions with a large concentrated audience.
The 2008 Beijing Games in particular will be an event that sees an array of different technology standards, mobile applications and services pushed. The Games will set the tone for future mobile services and standards. What will result, after the Beijing Games? How will the Beijing Games affect technology and services used commonly around the world? What specifications will be promoted?
Reading this exclusive management report will provide you all of the information you need, including answers to the following questions:
- What revenue can be obtained from the Olympics now and in future games?
- Which Olympic products and services are available for mobile? Which are the most profitable?
- What types of company will be the most successful?
- How does mobile Olympic products and services compare to other sports? Can any lessons be learned?
- What mobile strategies should be used before the games and during the course of the games?
The Olympics has huge potential for mobile companies. The Beijing 2008 Olympic Games is the first summer games that will offer fans the chance to keep up-to-date with the action via television, internet and mobile. There is no doubt however, that the Games will set a mobile precedent for future Games to match and thus better.
Who needs to read this report?
- Olympic organising Committees
- Olympic Sponsors
- Operators
- Manufacturers
- Broadcasters
- Advertisers
- Location Based Service Providers
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