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Pet Food and Pet Care Products in Morocco

Published by: Euromonitor International

Published: Oct. 1, 2008 - 36 Pages


Table of Contents


PET FOOD AND PET CARE PRODUCTS IN MOROCCO
Executive Summary
Excellent Growth Fuelled by Many Factors
Private Label Disappears
Market Leaders Remain the Same in 2008
Supermarkets/hypermarkets Increase Their Share of Distribution
A Bright Future Expected Over the Forecast Period
Key Trends and Developments
Expansion of the Retail Network Leads To Increased Sales
Large Number of Expatriates Living in the Country Positively Impacts Sales
Auchan’s Withdrawal of Its Private Label Products From the Market Impacts Sales
Pet Care Awareness Rising Amongst Moroccans
Market Indicators
Table 1 Pet Populations 2003-2008
Market Data
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
Definitions
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
Animal Confort Sarl
Strategic Direction
Key Facts
Summary 2 Animal Confort SARL: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Animal Confort SARL: Competitive Position 2007
Jessy Diffusion SA
Strategic Direction
Key Facts
Summary 4 Jessy Diffusion SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Jessy Diffusion SA: Competitive Position 2007
Masterfoods Morocco
Strategic Direction
Key Facts
Summary 6 Masterfoods Morocco : Key Facts
Company Background
Competitive Positioning
Summary 7 Masterfoods Morocco: Competitive Position 2007
DOG FOOD IN MOROCCO
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
Sector Data
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN MOROCCO
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
Sector Data
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN MOROCCO
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 36 Other Pet Population 2003-2008
Sector Data
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Bird Food Brand Shares 2004-2007
Table 42 Fish Food Brand Shares 2004-2007
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN MOROCCO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Sales of Pet Care Products by Type: Value 2003-2008
Table 48 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 49 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013

Abstract

Euromonitor International's Pet Food and Pet Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage: dog food, cat food, other pet food and pet care products.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the pet food and pet care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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