Consumer Lifestyles in Vietnam

Published by: Euromonitor International

Published: Oct. 1, 2008 - 93 Pages

Table of Contents

Structure of the Report

Consumer Trends

Vietnamese Favour Foreign Brands

Overwhelming Majority in Vietnam Believe Money Equals Happiness

Conspicuous Consumption in Vietnam

Motorbikes Provide Every-day Transport in Vietnam

Vietnamese Prefer Dining Out After Work

Population

Population Changes

Population by Gender

Population by Marital Status

Population by Education

Population by Rural/urban Areas

Table 1 Population by Age and Gender: 1995/2000/2005/2007/2010/2015

Table 2 Population by Age and Gender (% analysis and % growth): 1995/2007/2015/1995-2007/2007-2015

Table 3 Median Age of Population: 1995/2000/2005/2007/2010/2015

Table 4 Median Age of Population (actual growth): 1995-2007/2007-2015

Table 5 Population Changes: 1995/2000/2002/2004/2006-2007

Table 6 Population Changes (% growth): 1995-2007/2000-2007

Table 7 Birth Rates: 1995/2000/2002/2004/2006-2007

Table 8 Death Rates: 1995/2000/2002/2004/2006-2007

Table 9 Birth Rates (actual growth): 1995-2007/2000-2007

Table 10 Death Rates (actual growth): 1995-2007/2000-2007

Table 11 Fertility and Birth: 1995/2000/2002/2004/2006-2007

Table 12 Fertility and Birth (growth): 1995-2007/2000-2007

Table 13 Population by Marital Status: 1995/2000/2002/2004/2006-2007

Table 14 Population by Marital Status (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 16 Population by Highest Educational Attainment: 1995/2000/2007/1995-2007/2000-2007

Table 17 Literacy Rates: 1995/2000/2002/2004/2006-2007

Table 18 Literacy Rates (actual growth): 1995-2007/2000-2007

Table 19 Population by Urban Rural Locations and Major Cities: 1995/2000/2002/2004/2006-2007

Table 20 Population by Urban Rural Locations/Major Cities (% analysis, % growth): 1995/2000/2007/1995-2007/2000-2007

Table 21 Population Density: 1995/2000/2002/2004/2006-2007

Table 22 Population Density (% growth): 1995-2007/2000-2007

Consumer Segmentation

Babies and Infants

Children

Tweenagers

Teens

Students

People in Their 20s

People in Their 30s

Middle-aged Adults

Pensioners

Table 23 Babies and Infants: 1995/2000/2005/2007/2010/2015

Table 24 Babies and Infants (% growth): 1995-2007/2007-2015

Table 25 Children: 1995/2000/2005/2007/2010/2015

Table 26 Children (% growth): 1995-2007/2007-2015

Table 27 Tweenagers: 1995/2000/2005/2007/2010/2015

Table 28 Tweenagers (% growth): 1995-2007/2007-2015

Table 29 Teens: 1995/2000/2005/2007/2010/2015

Table 30 Teens (% growth): 1995-2007/2007-2015

Table 31 People in their Twenties: 1995/2000/2005/2007/2010/2015

Table 32 People in their 20s (% growth): 1995-2007/2007-2015

Table 33 People in their 30s: 1995/2000/2005/2007/2010/2015

Table 34 People in their 30s (% growth): 1995-2007/2007-2015

Table 35 Middle-aged Adults: 1995/2000/2005/2007/2010/2015

Table 36 Middle-aged Adults (% growth): 1995-2007/2007-2015

Table 37 Older Population: 1995/2000/2005/2007/2010/2015

Table 38 Older Population (% growth): 1995-2007/2007-2015

Households

Household by the Number of Occupants

Household Annual Disposable Incomes

Home Ownership

Possession of Household Durables

Pet Population

Table 39 Households by Number of Occupants: 1995/2000/2002/2004/2006-2007

Table 40 Households by Number of Occupants (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 41 Occupants per Household: 1995/2000/2002/2004/2006-2007

Table 42 Occupants per Household (actual growth): 1995-2007/2000-2007

Table 43 Number of Households by Disposable Income Bracket: 1995/2000/2002/2004/2006-2007

Table 44 Number of Households by Disposable Income Bracket (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 45 Households by Number of Rooms: 1995/2000/2002/2004/2006-2007

Table 46 Households by Number of Rooms (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 47 Ownership of Household Durables: 1995/2000/2005/2007/2010/2015

Table 48 Ownership of Household Durables by Type (actual growth): 1995-2007/2007-2015

Household Segmentation

Single-person Households

Couples With No Children

Couples With Children

Single-parent Families

Table 49 Households by Type: 1995/2000/2005/2007/2010/2015

Table 50 Household by Type (% analysis and % growth) 1995/2007/2015-/1995-2007/2007-2015

Labour

Working Conditions

Employed Population by Age

Unemployed Population by Age

Alternative Work Forms

Table 51 Employed Population by Age Group: 1995/2000/2002/2004/2006-2007

Table 52 Employed Population by Age Group (% analysis and % growth): 2000/2007/2000-2007

Table 53 Unemployed Population by Age Group: 2000/2002/2004/2006-2007

Table 54 Unemployed Population by Age Group (% analysis and % growth): 2000/2007/2000-2007

Table 55 Unemployment Rate: 1995/2000/2002/2004/2006-2007

Table 56 Part-time Employment by Sex: 1995/2000/2002/2004/2006

Table 57 Part-time Employment by Sex (% analysis and % growth) 1995/2000/2006: /1995-2006/2000-2006

Income

Annual Disposable Income

Income by Educational Attainment

Income by Gender

Table 58 Mean Annual Disposable Income by Education and Gender: 1995/2000/2002/2004/2006-2007

Table 59 Mean Annual Disposable Income by Education and Gender (% growth): 1995-2007/2000-2007

Consumer Expenditure

Spending on Consumer Goods and Services

Table 60 Consumer Expenditure by Product Type: 1995/2000/2005/2007/2010/2015

Table 61 Consumer Expenditure by Product Type (% analysis and % growth) 1995/2007/2015-/1995-2007/2007-2015

Table 62 Consumer Expenditure by Commodity Type: 1995/2000/2005/2007/2010/2015

Table 63 Consumer Expenditure by Commodity Type (% analysis and % growth) 1995/2007/2015-/1995-2007/2007-2015

Table 64 Consumer Prices and Costs: 1995/2000/2002/2004/2006-2007

Table 65 Consumer Prices and Costs (actual growth): 1995-2007/2000-2007

Food and Non-alcoholic Beverages

Spending on Food and Non-alcoholic Beverages

Spending on Soft and Hot Drinks

Shopping for Food and Non-alcoholic Drinks

Eating Habits

Table 66 Consumer Expenditure on Food and Non-alcoholic Beverages: 1995/2000/2002/2004/2006-2007

Table 67 Consumer Expenditure on Food and Non-alcoholic Beverages (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 68 Per Capita Expenditure on Food and Non-alcoholic Beverages: 1995/2000/2002/2004/2006-2007

Table 69 Per Capita Expenditure on Food and Non-alcoholic Beverages (% growth): 1995-2007/2000-2007

Alcoholic Beverages and Tobacco

Spending on Alcoholic Drinks

Spending on Tobacco

Shopping for Alcohol and Tobacco Products

Drinking Habits

Smoking Habits

Table 70 Consumer Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006-2007

Table 71 Consumer Expenditure on Alcoholic Beverages and Tobacco (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 72 Per Capita Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006-2007

Table 73 Per Capita Expenditure on Alcoholic Beverages and Tobacco (% growth): 1995-2007/2000-2007

Clothing and Footwear

Spending on Clothing and Footwear

Shopping for Clothing and Footwear

Traditional Clothing

Fashion Trends

Table 74 Consumer Expenditure on Clothing and Footwear: 1995/2000/2002/2004/2006-2007

Table 75 Consumer Expenditure on Clothing and Footwear (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 76 Per Capita Expenditure on Clothing and Footwear: 1995/2000/2002/2004/2006-2007

Table 77 Per Capita Expenditure on Clothing and Footwear (% growth): 1995-2007/2000-2007

Housing

Spending on Housing

Renting Versus Buying

Utility Costs

Maintenance and Repair

Table 78 Consumer Expenditure on Housing: 1995/2000/2002/2004/2006-2007

Table 79 Consumer Expenditure on Housing (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 80 Per Capita Expenditure on Housing: 1995/2000/2002/2004/2006-2007

Table 81 Per Capita Expenditure on Housing (% growth): 1995-2007/2000-2007

Household Goods and Services

Spending on Household Goods and Services

Shopping for Household Goods

Cooking Habits

Do-it-yourself and Gardening

Table 82 Consumer Expenditure on Household Goods and Services: 1995/2000/2002/2004/2006-2007

Table 83 Consumer Expenditure on Household Goods and Services (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 84 Per Capita Expenditure on Household Goods and Services: 1995/2000/2002/2004/2006-2007

Table 85 Per Capita Expenditure on Household Goods and Services (% growth): 1995-2007/2000-2007

Health Goods and Medical Services

Spending on Health Goods and Medical Services

Healthcare System

Major Causes of Death

Smoking Prevalence

Reported Aids Cases

Drug Abuse

Health and Wellbeing

Table 86 Consumer Expenditure on Health Goods and Medical Services: 1995/2000/2002/2004/2006-2007

Table 87 Consumer Expenditure on Health Goods and Medical Services (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 88 Per Capita Expenditure on Health Goods and Medical Services: 1995/2000/2002/2004/2006-2007

Table 89 Per Capita Expenditure on Health Goods and Medical Services (% growth): 1995-2007/2000-2007

Table 90 Share of Total Health Expenditure in GDP: 1995/2000/2002/2004/2006

Table 91 Healthy Life Expectancy at Birth: 1995/2000/2002/2004/2006

Table 92 Healthy Life Expectancy at Birth (actual growth): 1995-2006/2000-2006

Table 93 Healthcare Workers: 1995/2000/2002/2004/2006-2007

Table 94 Healthcare Workers (% growth): 1995-2007/2000-2007

Table 95 Obese Population: 1995/2000/2002/2004/2006-2007

Table 96 Obese Population (actual growth): 1995-2007/2000-2007

Table 97 Smoking Prevalence: 1995/2000/2002/2004/2006-2007

Table 98 Smoking Prevalence (actual growth): 1995-2007/2000-2007

Table 99 Reported AIDS Cases: 1995/2000/2002/2004/2006-2007

Table 100 Reported AIDS Cases (% growth): 1995-2007/2000-2007

Transport

Spending on Transport

Air Transport

Road Transport

Rail Transport

Transport Infrastructure

Table 101 Consumer Expenditure on Transport: 1995/2000/2002/2004/2006-2007

Table 102 Consumer Expenditure on Transport (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 103 Per Capita Expenditure on Transport: 1995/2000/2002/2004/2006-2007

Table 104 Per Capita Expenditure on Transport (% growth): 1995-2007/2000-2007

Communication

Spending on Communications

Television, Cable and Satellite

Printed Media

Telephones

Computers and Internet

E-commerce

M-commerce

Table 105 Consumer Expenditure on Communications: 1995/2000/2002/2004/2006-2007

Table 106 Consumer Expenditure on Communications (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 107 Per Capita Expenditure on Communications: 1995/2000/2002/2004/2006-2007

Table 108 Per Capita Expenditure on Communications (% growth) 1995-2007/2000-2007:

Table 109 Penetration of Televisions and Number of TV Channels: 1995/2000/2002/2004/2006-2007

Table 110 Penetration of Televisions and Number of TV Channels (% growth): 1995-2007/2000-2007

Table 111 Penetration of Cable and Satellite Television: 1995/2000/2002/2004/2006-2007

Table 112 Penetration of Cable and Satellite Television (% growth): 1995-2007/2000-2007

Table 113 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1995/2000/2002/2004/2006

Table 114 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users(% growth): 1995-2006/2000-2006

Table 115 Household PC Penetration and Internet Usage: 2000/2002/2004/2006-2007

Table 116 Household PC Penetration and Internet Usage (% growth): 2000-2007

Leisure and Recreation

Spending on Leisure and Recreation

Shopping for Leisure Goods

Leisure Time

Culture

Attitudes Toward Sports

Travel and Tourism

Table 117 Consumer Expenditure on Leisure and recreation: 1995/2000/2002/2004/2006-2007

Table 118 Consumer Expenditure on Leisure and recreation (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 119 Per Capita Expenditure on Leisure and recreation: 1995/2000/2002/2004/2006-2007

Table 120 Per Capita Expenditure on Leisure and recreation (% growth): 1995-2007/2000-2007

Education

Spending on Education

Pre-primary Education

Primary and Secondary Education

Higher Education

Adult Education

Table 121 Consumer Expenditure on Education: 1995/2000/2002/2004/2006-2007

Table 122 Consumer Expenditure on Education (% growth): 1995-2007/2000-2007

Table 123 Per Capita Expenditure on Education: 1995/2000/2002/2004/2006-2007

Table 124 Per Capita Expenditure on Education (% growth): 1995-2007/2000-2007

Hotels and Catering

Spending on Hotels and Catering

Going Out

Eating Out

Spending on Accommodation Services

Table 125 Consumer Expenditure on Hotels and Catering: 1995/2000/2002/2004/2006-2007

Table 126 Consumer Expenditure on Hotels and Catering (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 127 Per Capita Expenditure on Hotels and Catering: 1995/2000/2002/2004/2006-2007

Table 128 Per Capita Expenditure on Hotels and Catering (% growth): 1995-2007/2000-2007

Miscellaneous Goods and Services

Spending on Miscellaneous Goods and Services

Personal Hygiene and Personal Grooming

Shopping for Cosmetics and Toiletries

Banking, Savings and Financial Services

Pension

Table 129 Consumer Expenditure on Miscellaneous Goods and Services: 1995/2000/2002/2004/2006-2007

Table 130 Consumer Expenditure on Miscellaneous Goods and Services (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 131 Per Capita Expenditure on Miscellaneous Goods and Services: 1995/2000/2002/2004/2006-2007

Table 132 Per Capita Expenditure on Miscellaneous Goods and Services (% growth): 1995-2007/2000-2007

Definitions

Summary 1 Country Coverage

Abstract

• Get a detailed picture of the health and wellness nutritional industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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