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Single Living

Published by: Euromonitor International

Published: Jul. 1, 2008 - 81 Pages


Table of Contents


Executive Summary
Demand Factors
Summary 1 Drivers and Constraints of Single Living
Changing Household Structures
Chart 1 % Households by Type 2002/2007
Chart 2 Global Population by Marital Status 2007
Consumer Characteristics
Consumer Market Trends
Table 1 Trends in Key Markets 2002/2007
Future Trends
Chart 3 Forecast % Single Households in Selected Markets 2007/2012
Introduction
Drivers and Constraints
Household Growth
Chart 4 Household Versus Population Growth by Country 2002/2007
Household Size
Table 2 % Households by Size (Global) 2002-2007
Table 3 Average Number of Occupants per Household in Selected Markets 2002-2007
Household Structures
Table 4 % Households by Type 2002-2007
Table 5 % Single Households in Selected Markets 2002-2007
Birth and Marriage Rates
Table 6 Birth Rates in Selected Countries 2002-2007
Table 7 Global Population by Marital Status 2002/2007
Table 8 Marriage Rates in Selected Countries 2002-2007
Further Education
Working Women
Chart 5 Women as % Total Employed Population in Selected Countries 2007
Housing Trends
Table 9 New Dwellings Completed in Selected Markets 2002-2007
Chart 6 % Apartments of Total Housing in Selected Markets 2002/2007
Home Ownership
Chart 7 % Households by Tenure in Selected Markets 2007
Environmental Impact of More Households
Rising Costs of Single Living
Urbanisation
Chart 8 Urban Households as a % of the Population in Selected Countries 2007
Communications and Entertainment
Table 10 Worldwide User Numbers for Social Networking Websites
Table 11 World Region Profiles for Leading Social Network Sites 2007
The Single Consumer
Types of Single
The Empowered Woman
The Metrosexual
Shopping Habits
Impact on Consumer Markets
Packaged Food
Table 12 Global Sales of Ready Meals by Sector 2002-2007
Domestic Appliances
Summary 2 Compact Domestic Appliances: New Products Launched in 2007-2008
Table 13 Global Sales of Microwaves 2002-2007
Portable Consumer Electronics
Table 14 Global Sales of Mobile Phones and Portable Media Players 2002-2007
Consumer Foodservice
Table 15 Global Sales of Selected CFS Sectors 2002-2007
Travel and Tourism
Automotives
Shifts in Major Markets
Australia
Table 16 Australia: Key Data 2002/2007/2012
Chart 9 Australia: Households by Type 2007
Table 17 Australia: Key Market Trends 2002/2007
France
Table 18 France: Key Statistics 2002/2007/2012
Chart 10 France: Households By Type 2007
Table 19 France: Key Market Trends 2002/2007
Germany
Table 20 Germany: Key Statistics 2002/2007/2012
Chart 11 Germany: Households By Type 2007
Table 21 Germany: Key Market Trends 2002/2007
Japan
Table 22 Japan: Key Statistics 2002/2007/2012
Chart 12 Japan: Households by Type 2007
Table 23 Japan: Key Market Trends 2002/2007
Sweden
Table 24 Sweden: Key Statistics 2002/2007/2012
Chart 13 Sweden: Households by Type 2007
Table 25 Sweden: Key Market Trends 2002/2007
UK
Table 26 UK: Key Statistics 2002/2007/2012
Chart 14 UK: Households by Type 2007
Table 27 UK: Key Market Trends 2002/2007
US
Table 28 US: Key Statistics 2002/2007/2012
Chart 15 US: Households by Type 2007
Table 29 US: Key Market Trends 2002/2007
Forecasts
Trends To Watch
Market Forecasts
Table 30 Forecast % Households by Type 2007-2012
Table 31 Forecast % Single Households in Selected Markets 2007-2012
Table 32 Forecast Population with "Single" Marital Status in Key Countries 2007-2012
Table 33 Forecast % Population with "Single" Marital Status in Key Countries 2007-2012
Table 34 Forecast Global Sales in Key Markets 2007-2012

Abstract

Single Living. Do these consumers create double demand for durables? Or less wealth? The rise in single person households worldwide is creating great business opportunities across a range of sectors, including providers of online communications, manufacturers of domestic electrical appliances and consumer electronics, the construction and the entertainment industry as well as the likelihood of double buying in mainstream FMCG sectors. This briefing draws on demographic data worldwide and considers the impact of the lon term trend on markets. Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage.



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