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Nutritionals in Norway

Published by: Euromonitor International

Published: Sep. 1, 2008 - 50 Pages


Table of Contents


NUTRITIONALS IN NORWAY
Executive Summary
Strong Growth Continues for Nutritionals
Midelfart Sonesson As and Validus As Position for Growth
Domestic Players, Nycomed Pharma As and Axellus As, Lead
Consolidation Among Retailers
Strong Growth Expected Throughout Forecast Period
Key Trends and Developments
Younger Consumers Increasingly Important
Consolidation Among Retailers Puts Pressure on Suppliers
Leading Players, Midelfart Sonesson As and Validus As, Position for Growth
Despite Negative Press, Norwegians Increase Consumption of Nutritionals
Norwegian Eating Habits Are Improving
Appendix
National Legislation
Advertising
Self-medication and Preventative Medicine
Alternative Therapy
Diet Programmes
Local Products
Retail Distribution
Definitions
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NORWAY
Axellus As
Strategic Direction
Key Facts
Summary 2 Axellus AS: Key Facts
Company Background
Production
Summary 3 Axellus AS: Production Statistics
Competitive Positioning
Summary 4 Axellus AS: Competitive Position 2006
Midelfart Sonesson As
Strategic Direction
Key Facts
Summary 5 Midelfart Sonesson AS: Key Facts
Summary 6 Midelfart Sonesson AS: Operational Indicators
Company Background
Production
Summary 7 Midelfart Sonesson AS: Production Statistics 2006
Competitive Positioning
Summary 8 Midelfart Sonesson AS : Competitive Position 2007
Vesterålens Naturprodukter As
Strategic Direction
Key Facts
Summary 9 Vesterålens Naturprodukter AS: Key Facts
Summary 10 Vesterålens Naturprodukter AS: Operational Indicators
Company Background
Production
Summary 11 Probio Nutraceuticals AS: Production Statistics 2007
Competitive Positioning
Summary 12 Vesterålens Naturprodukter AS: Competitive Position 2007
VITAMINS AND DIETARY SUPPLEMENTS IN NORWAY
Headlines
Trends
Table 1 Penetration of Vitamins (Pills and Liquid Formats), Cod Liver Oil and Natural Remedies for Total Population
Table 2 High Frequency Users (More Than Five Times Weekly) of Vitamins (Pills and Liquid Formats), Cod Liver Oil and Natural Remedies by Age Group
Table 3 Respondents Never Consume Vitamins (Pills and Liquid Formats), Cod Liver Oil and Natural Remedies by Age Group
Table 4 Ratings for Customer Satisfaction and Loyalty for Healthfood Chains
Table 5 Ratings for Customer Satisfaction and Loyalty for Pharmacies/Drugstores Chains
Competitive Landscape
Prospects
Sector Data
Table 6 Sales of Vitamins and Dietary Supplements: Value 2002-2007
Table 7 Sales of Vitamins and Dietary Supplements: % Value Growth 2002-2007
Table 8 Folic Acid v Other B Vitamins 2004-2007
Table 9 Dietary Supplements by Positioning 2006-2007
Table 10 Vitamins and Dietary Supplements Company Shares 2003-2007
Table 11 Vitamins and Dietary Supplements Brand Shares 2004-2007
Table 12 Forecast Sales of Vitamins and Dietary Supplements: Value 2007-2012
Table 13 Forecast Sales of Vitamins and Dietary Supplements: % Value Growth 2007-2012
HERBAL/TRADITIONAL PRODUCTS IN NORWAY
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Herbal/Traditional Products: Value 2002-2007
Table 15 Sales of Herbal/Traditional Products: % Value Growth 2002-2007
Table 16 Forecast Sales of Herbal/Traditional Products: Value 2007-2012
Table 17 Forecast Sales of Herbal/Traditional Products: % Value Growth 2007-2012
SLIMMING PRODUCTS IN NORWAY
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 18 Sales of Slimming Products: Value 2002-2007
Table 19 Sales of Slimming Products: % Value Growth 2002-2007
Table 20 Slimming Products Company Shares 2003-2007
Table 21 Slimming Products Brand Shares 2004-2007
Table 22 Forecast Sales of Slimming Products: Value 2007-2012
Table 23 Forecast Sales of Slimming Products: % Value Growth 2007-2012
SPORTS NUTRITION IN NORWAY
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24 Sales of Sports Nutrition: Value 2002-2007
Table 25 Sales of Sports Nutrition: % Value Growth 2002-2007
Table 26 Forecast Sales of Sports Nutrition: Value 2007-2012
Table 27 Forecast Sales of Sports Nutrition: % Value Growth 2007-2012
Summary 13 Sports Nutrition Brand Ranking 2005-2006

Abstract

Euromonitor International's Nutritionals in Norway market report offers a comprehensive guide to the size and shape of the health and wellness nutritional market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.Product coverage: Herbal/traditional products; Slimming products; Sports nutrition; Vitamins and dietary supplements

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the health and wellness nutritional industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

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