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For the Love of the Game - Global Sporting Habits and Implications for Marketers

Published by: Euromonitor International

Published: Aug. 1, 2008 - 68 Pages


Table of Contents


Executive Summary
Drivers
Levels of Engagement With Sport
Chart 1 Overlap of Leading Sports by Interest, Participation and Spectating 2007
Trends in Key Markets
Summary 1 Summary of Sporting Preferences in Key Markets 2007
Outlook
Summary 2 Opportunities Created by Globalisation of Sport
Introduction
Drivers
Attitudes Towards Sports
Chart 2 General Interest in Sport by Country 2007
Summary 3 National Sports in Major Markets 2008
Summary 4 Most Popular Sports 2007
Chart 3 Leading Sports by Participation Rate 2007
Chart 4 Leading Spectator Sports 2007
Analysis of Major Sporting Events
Summary 5 Rugby World Cup: Viewing Figures 1995-2007
TV Watching
Table 1 US TV Viewing Trends 2001-2006
Table 2 Digital Satellite Pay-TV Subscribers in Europe by Key Market 2002/2007
Table 3 Mobile TV Penetration in the US 2007
Sports-related Marketing
Table 4 Leading Companies Associated with Sports Sponsorship 2007
Summary 6 Beijing Olympic Games: Worldwide Olympic Partners 2008
Summary 7 South Africa FIFA World Cup 2010 Sponsors
Table 5 Leading International Sports Personalities 2007
Trends in Key Markets
Australia
Summary 8 Australia: Top 10 Sports by Self-reported Interest 2007
Table 6 Australia: Characteristics of Frequent Participants in Physical Activity 2006
Table 7 Australia: Participation in Organised Activity by Type of Organisation 2006
Table 8 Australia: Top 10 Organised Activities by Type 2001/2006
Table 9 Australia: Characteristics of People Attending Sport 2006
Table 10 Australia: 15 Most Popular Spectator Sports 2006
Chart 5 Australia: % Viewing by Type of TV 2002-2007
Table 11 Australia: Household Expenditure on Selected Sport and Fitness Products and Services 1999/2004
Brazil
Table 12 Brazil: Levels of Engagement With Sport by Age Group 2008
Table 13 Brazil: Seven Most Practised Sports 2006
Table 14 Brazil: 10 Sports Most Consumed Through the Media 2006
Chart 6 Brazil: Sports by Type of Media 2006
Chart 7 Brazil: Expenditure on Sports Clothing, Equipment and Related Articles in 2007
China
Summary 9 China: Top 10 Sports by Self-reported Interest 2007
Table 15 Leading International Sports Personalities Cited by Chinese People 2007
France
Table 16 France: National Expenditure on Sport 2001-2005
Summary 10 France: Top 10 Sports by Self-reported Interest 2007
Table 17 France: Leading Sports by Number of Members 2005-2006
Table 18 Leading International Sports Personalities Cited by French People 2007
Table 19 France: Household Expenditure on Sport 2001-2005
Germany
Summary 11 Germany: Top 10 Sports by Self-reported Interest 2007
Table 20 Germany: Leading Sports by Number of Club Members 2005
Table 21 Leading International Sports Personalities Cited by German People 2007
Table 22 Germany: Household Expenditure on Sport 2000
Japan
Summary 12 Japan: Top 10 Sports by Self-reported Interest 2007
Table 23 Japan: Number of People Participating in Physical Activity by Type 2006
Table 24 Japan: Most Popularly Viewed Sports 2005/2007
Table 25 Leading International Sports Personalities Cited by Japanese People 2007
Chart 8 Japan: Expenditure on Sports-related Items by Category 2007
UK
Summary 13 UK: Top 10 Sports by Self-reported Interest 2007
Table 26 UK: Adult Participation Rates by Type of Activity and by Sex 2002
Table 27 Top 10 Sports Watched on TV 2005
Chart 9 UK: Attitudes Towards the Olympic Games 2008
Table 28 Leading International Sports Personalities Cited by British People 2007
Table 29 UK: Consumer Expenditure on Sporting Goods and Services 2003-2007
US
Summary 14 US: Top 10 Sports by Self-reported Interest 2007
Table 30 US: Top 10 Most Popular Sports 2002-2006
Table 31 US: Participation in Selected Sports Activities 2005/2007
Table 32 US: Selected Spectator Sports 2002-2006
Summary 15 US: Top 10 TV Sporting Events by Ratings 2007
Table 33 US: Sports Goods Sales by Category 2002-2006
Future Trends
Table 34 US: Attitudes Towards Attending Future Sports Events, June 2008
Summary 16 Forthcoming Global Sporting Events 2010-1014

Abstract

For the Love of the Game - Global Sporting Habits and Implications for Marketers. Sport watching and participation habits and how they impact on brands and consumer goods marketing. Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage.



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