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ATM Surcharging in the US Market: The Growth of National Banking Networks Will Hasten Its DeclinePublished by: TowerGroup Published: Nov. 17, 2008 - 5 Pages Table of Contents
AbstractBanks' revenue from surcharges at their automated teller machines (ATMs) will decline at a compound annual growth rate (CAGR) of more than 4% by 2012.Consolidation of financial services institutions (FSIs) will contribute to the disintegration of ATM surcharges, as will consumers' migration away from cash to other payment types. Declining ATM fees should not cause banks to curtail their investments in ATM deployment because ATMs play such a pivotal role in customer relationships. Although banks will continue to collect fees from noncustomers at their ATMs, low average revenue from these surcharges will not be a deciding factor in placement of new ATMs. To compete with large bank networks, small and alternative banking facilities will reimburse surcharge fees that their customers pay to other banks as well as join surcharge-free networks. Get Full Details About This Report >> |
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