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Abstract
Analysis Summary
In countries with weak digital cable and DTH/satellite competition, IPTV can be positioned as the main provider of digital content and interactivity. In some cases, IPTV can also be the only pay-TV option in isolated areas or areas neglected by other digital TV.
Countries with high broadband penetration (especially DSL) are most suited for IPTV uptake since it has a large addressable market. Plus, the operators can offer IPTV in multiplay bundles, making it more attractive. In countries where broadband penetration is still low but the pay-TV market is also young, operators can position IPTV as a value offering and make it compete without bundling.
Affordability is still an issue in some CEE countries, and IPTV customer premises equipment remains relatively expensive. Additionally, the higher the income the higher the demand for more sophisticated entertainment and, hence, for the digital interactivity and wide content that IPTV offers.
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