2008 Energy Drinks in the U.S. : Market Research Report

2008 Energy Drinks in the U.S.

Published by: Beverage Marketing Corporation

Published: Nov. 10, 2008 - 171 Pages

1. THE U.S. ENERGY DRINK MARKET
The U.S. Energy Drink Market: • Overview; • Volume and Dollars; • Per Capita Consumption; • Growth; • Seasonality
Exhibits: • U.S. Energy Drink Market Wholesale Dollars and Volume 1997 - 2007; • U.S. Energy Drink Market Per Capita Consumption 1997 - 2007; • U.S. Energy Drink Market Compound Annual Growth 1997 - 2007; • U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 - 2007
2. ENERGY DRINK REGIONAL MARKETS
Regional Energy Drink Markets: • Overview; • The West; • The South; • The Midwest; • The Northeast
Leading Energy Drink Cities
Exhibits: • The Regional Energy Drink Markets Estimated Case Volume in Measured Channels 2004 - 2007; • The Regional Energy Drink Markets Case Volume Share in Measured Channels 2004 - 2007; • The Regional Energy Drink Markets Case Volume Growth in Measured Channels 2005 - 2007; • Leading Energy Drink Cities by Volume in Measured Channels 2004 - 2007; • Leading Energy Drink Cities by Volume Share in Measured Channels 2004 - 2007; • Leading Energy Drink Cities by Volume Growth in Measured Channels 2005 - 2007; • Leading Energy Drink Cities by Dollar Sales in Measured Channels 2004 - 2007; • Leading Energy Drink Cities by Dollar Share in Measured Channels 2004 - 2007; • Leading Energy Drink Cities by Dollar Growth in Measured Channels 2005 - 2007
3. ENERGY DRINK DISTRIBUTION CHANNELS
Energy Drink Distribution Channels: • Overview; • Convenience and Gas Stores; • Supermarkets; • Bars; • Small Independents; • Wal-Mart; • Club Stores; • Foodservice; • Drug Stores; • Others
Exhibits: • U.S. Energy Drink Market Volume by Distribution Channel 2002 - 2007; • U.S. Energy Drink Market Share of Volume by Distribution Channel 2002 - 2007; • U.S. Energy Drink Market Change in Volume by Distribution Channel 2003 - 2007
4. ENERGY DRINK PACKAGING
Energy Drink Packaging
Exhibits: • Energy Drink Packaging Volume by Size 1997 - 2007; • Energy Drink Packaging Share of Volume by Size 1997 - 2007; • Energy Drink Packaging Change in Volume by Size 1998 - 2007
5. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS
The Leading Companies
Red Bull
Hansen Natural Corporation
Rockstar, Inc.
PepsiCo, Inc.
Coca-Cola Company
National Beverage Corporation
Ferolito, Vultaggio & Sons
Dr Pepper Snapple Group
Monarch Beverage Company
Crunk!!! Energy Drinrink
Energy Drink Retail Price Per Case
Exhibits: • Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2002 - 2007; • Leading Energy Drink Brands Share of Wholesale Dollar Sales 2002 - 2007; • Leading Energy Drink Brands Change in Wholesale Dollar Sales 2003 - 2007; • Leading Energy Drink Brands Volume 2002 - 2007; • Leading Energy Drink Brands Share of Volume 2002 - 2007; • Leading Energy Drink Brands Change in Volume 2003 - 2007; • U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2005 - 2007; • U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2005 - 2007
6. ENERGY SHOTS AND EMERGING ENERGY SEGMENTS
Energy Shots
Healthy Energy
7. ENERGY DRINK ADVERTISING EXPENDITURES
Energy Drink Advertising Expenditures: • Overview; • Expenditures by Medium
Energy Drink Advertising Expenditures by Brand: • Red Bull; • PepsiCo; • 5-Hour Energy
Exhibits: • Leading Energy Drink Brands Advertising Expenditures 2002 - 2007; • Leading Energy Drink Brands Share of Advertising Expenditures 2002 - 2007; • Leading Energy Drink Brands Change in Advertising Expenditures 2003 - 2007; • Energy Drink Advertising Expenditures by Media 2002 - 2007; • Energy Drink Share of Advertising Expenditures by Media 2002 - 2007; • Energy Drink Change in Advertising Expenditures by Media 2003 - 2007
8. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER
Demographics of the Energy Drink Consumer
Demographic Profile of Red Bull
Exhibits: • Demographics of the Energy Drink User 2007; • Demographics of the Red Bull User 2007
9. THE PROJECTED U.S. ENERGY DRINK MARKET
The Projected U.S. Energy Drink Market
Exhibits: • Projected Energy Drink Market Wholesale Dollar Sales and Volume 2007 - 2012; • Projected Energy Drink Market Wholesale Dollar Sales and Volume Growth 2007 - 2012; • Projected Energy Drink Market Per Capita Consumption 1997 - 2012; • Projected Energy Drink Market Wholesale Dollars and Volume by Can Size 2007 - 2012; • Projected Energy Drink Market Wholesale Dollars and Volume Share by Can Size 2007 - 2012; • Projected Energy Drink Market Growth of Wholesale Dollars and Volume by Can Size 2007 - 2012
10. DIRECTORY OF ENERGY DRINK COMPANIES
Energy Drink Companies

Abstract

ENERGETIC EXPANSION. Get the Facts and find out what's next for this dynamic marketplace where a plethora of new players strive to grow and hope to make inroads against the industry leader.

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2008 Energy Drinks in the U.S.

Table of Contents

Abstract