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Published by: eMarketer
Published: Nov. 1, 2008 - 22 Pages
Table of Contents
- Executive Summary
- US Child and Teen Internet Users and Penetration, 2007-2012 (millions and % of population ages 3-17)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-US Kids and Teens
- Internet Users
- US Child and Teen Internet Users and Penetration, 2007-2012 (millions and % of population ages 3-17)
- US Child Internet Users and Penetration, 2007-2012 (millions and % of population ages 3-11)
- US Teen Internet Users and Penetration, 2007-2012 (millions and % of population ages 12-17)
- US Internet Users, by Age, 2008 (millions and % of total)
- US Active Internet Users, by Age, July 2008 (thousands)
- US Internet Users, by Age, September 2008 (thousands and % of total)
- US Children and Teens Who Go Online, by Age, 2008 (% of respondents)
- Age When US Tween Internet Users First Started Going Online, by Age and Gender, 2008 (% of respondents in each group)
- Demographic Profile of US Teens Who Use the Internet or E-Mail, September-November 2007 (% of respondents in each group)
- Internet Usage: Frequency and Time Spent Online
- US Children and Teens Who Go Online Daily, by Age, 2008 (% of respondents)
- US Tween Internet Users, by Frequency, May 2008 (% of respondents)
- Time Spent with Select Media According to US Tween Internet Users, May 2008 (% of respondents)
- Time Spent Online per Day by US Tween Internet Users, by Age and Gender, 2008 (% of respondents in each group)
- Time Spent Online per Week According to US Teen Internet Users, 2008 (% of respondents)
- Communication in Context
- Online Activities* of US Tween Internet Users, by Age, 2008 (% of respondents in each group)
- Leading Online Activities of US Child and Young Adult Internet Users, 2006 & 2007 (% of respondents)
- Daily Social Communication Methods of US Teens, September-November 2007 (% of respondents)
- Select Online and Mobile Activities of US Internet Users*, by Age, February 2008 (% of respondents in each group)
- What About E-Mail?
- Digital Channel Preferred by US Internet Users for Messaging, by Age, February 2008 (% of respondents in each group)
- Online Services Used* by US Tween Internet Users, by Age, 2008 (% of respondents in each group)
- Most Effective Communication Channel for Serving Millennial Customers According to Executives Worldwide, May-June 2008 (% of respondents)
- Social Networking
- Usage
- US Child and Young Adult Internet Users Who Use Social Networking Sites, by Age, 2006 & 2007 (% of respondents in each group)
- US Teens Who Have a Social Network Profile or Blog*, by Gender, September-November 2007 (% of respondents)
- US Child and Teen Internet Users Who Use Social Networking Sites, by Age and Gender, 2006 & 2007 (% of respondents in each group)
- Online Services Used* by US Tween Internet Users, by Gender, 2008 (% of respondents in each group)
- Time Spent
- Frequency of US Tween Internet Users Visiting Social Networking Websites, May 2008 (% of respondents)
- Time Spent per Week on Select Online Activities According to US Teens, April 2008 (% of respondents)
- Weekly Time Spent by US Tween Internet Users Visiting Social Networking Websites, May 2008 (% of respondents)
- Social Network Activities
- Reasons for Using Facebook According to US Teen Internet Users, April 2008 (% of respondents*)
- Reaching Kids and Teens with Social Networks
- Most Effective Techniques for Targeting Millennial Customers According to Executives Worldwide, May-June 2008 (% of respondents)
- Marketing Channels that Build Customer Loyalty Among Millennials According to Executives Worldwide, May-June 2008 (% of respondents)
- Types of Online Ads that Most Influence US Internet Users, by Generation, October 2007 (% of respondents)
- Factors that Drive US Internet Users to Visit Websites, by Generation, October 2007 (% of respondents*)
- Word-of-Mouth Conversations by US Teens, July 2007-February 2008 (% of total)
- The Mobile Connection
- Usage/Ownership
- US Teen Mobile Phone Subscribers, 2007 & 2012 (millions)
- Mobile Phone and/or Personal Computer Ownership Among US Teens, September-November 2007 (% of respondents)
- Length of Time that US Teen Mobile Phone Users Have Had a Mobile Phone, June 2008 (% of respondents)
- Attitudes of US Teen Mobile Phone Users Toward Mobile Phones, July 2008 (% of respondents)
- Mobile Phone Ownership and Usage Among US Tweens, 2007 (% of respondents)
- Mobile Phone Ownership Among US Tween Internet Users, by Age and Gender, 2008 (% of respondents in each group)
- Text Messaging
- Average Monthly Calls Made/Received and Text Messages Sent/Received per US Mobile Phone Subscriber, by Age, Q2 2008
- Mobile Messaging Activities of US Teen and Total Mobile Phone Users, June 2008 (% of respondents)
- Mobile Content/Internet
- Mobile Internet Content Used by US Teen Mobile Internet Users, July 2008 (% of respondents)
- Types of Mobile Internet Sites Browsed by US Teen Mobile Phone Users, June 2008 (% of respondents)
- Mobile Social Networking Activities of US Teen Mobile Social Network Site Users, July 2008 (% of respondents)
- Mobile Social Networking Activities of US Teen and Total Mobile Phone Users, June 2008 (% of respondents)
- Mobile Advertising
- US Teen and Young Adult Mobile Phone Users Who Respond to Mobile Phone Offers, by Age, March-April 2008 (% of respondents)
- Interest Among US Teen Mobile Phone Users in Receiving Mobile Advertising in Exchange for Incentives, July 2008 (% of respondents)
- Leading Incentives for Receiving Mobile Phone Advertising According to US Teen vs. Adult Internet Users*, February 2008 (% of respondents in each group)
- US Teen and Total Mobile Phone Users Who Have Responded to Mobile Advertising, June 2008 (% of respondents)
- Types of Mobile Phone Advertising that US Teen vs. Adult Internet Users* Would Like to Receive, February 2008 (% of respondents in each group)
- Conclusion
- Related Information and Links
- Related Links
- Contact
- Report Contributors
AbstracteMarketer estimates that 82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009. At the same time, nearly two-thirds of teens and nearly one-half of tweens own a mobile phone.
The Kids and Teens report analyzes the behavior of users who easily navigate between communication platforms, including social networks, text messaging, instant messaging and virtual worlds.
In fact, the distinctions many adults make between “online,” “offline” and “mobile” communications are meaningless to these young multimedia mavens.
Kids and teens just communicate, period.
What tools they use to interact are less important than how simple the interaction is, how seamless they can move across devices and how engaging the experience is.
Marketers have never confronted a faster-moving or more elusive audience.
Key questions the “Kids and Teens” report answers:
- How many kids and teens are online in the US?
- What communications devices do they use regularly?
- How does technology enhance their communications?
- What role does the mobile phone play?
- And many others…
eMarketer Reports—On Target and Up to Date
The Kids and Teens report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
Get Full Details About This Report >>
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