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The People's Republic of China, Korea, the Philippines, and Singapore Online Gamers' Spending Trends and Gaming PreferencesPublished by: IDC Published: Nov. 7, 2008 - 35 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Online Gamer Demographics Online Gamer Gender Figure: Online Gamers by Gender (%) Online Gamer Age Table: Online Gamers by Age (%) Figure: Online Gamers' Age by Gender (%) Online Gamer Profession Table: Online Gamers by Profession (%) Gaming Behavior and Payment Patterns Online Gamers Choice of Purely Online Games or Offline Games as Well Figure: Online Gamers' Playing Styles by Country (%) Figure: Online Gamers' Playing Styles by Gender (%) Gamer Devices Table: Devices That Online Gamers Play Offline Games on (%) Table: Devices That Online Gamers Play Online Games on (%) Table: Devices That Gamers Play Online Games on by Age (%) Average Amount of Time Spent on Gaming per Week Table: Gamers in Countries Surveyed and Time Spent Playing Games per Week (%) Table: Online Gamers' Time Spent Playing Games per Week by Age (%) Table: Online Gamers' Time Spent Playing Games per Week by Gender (%) Genre Preferences Figure: Game Genre Preference by Country: Casual/Puzzle Games (%) Figure: Game Genre Preference by Country: Action Games (%) Figure: Game Genre Preference by Country: Sports/Racing Games (%) Figure: Game Genre Preference by Country: Real-Time Strategy Games (%) Figure: Game Genre Preference by Country: First-Person Shooter Games (%) Figure: Game Genre Preference by Country: Massively Multiplayer Online Role-Playing Games (%) Figure: Game Genre Preference by Country: Simulation Games (%) Game Selection Table: Online Game Feature Preference by Country (Score) Payment Patterns Table: Online Gamers' Payment Breakdown by Country (Mean %) Table: Online Gamers' Payment Breakdown by Age (Mean %) Channel Analysis Gamer Channels for Game Updates Table: Channels for Game Updates by Country (%) Table: Channels for Game Updates by Age (%) Gaming Infrastructure PC Upgrade Cycle Table: Online Gamers' PC Refresh Cycle by Country (%) Table: Online Gamers' PC Refresh Cycle by Age (%) Gaming Hardware Importance Table: Interest of Online Gamers in Gaming Hardware/Peripherals by Country (%) Table: Interest of Online Gamers in Gaming Hardware/Peripherals by Age (%) Hardware Purchase Methods Table: Online Gamers' Hardware Purchase Methods by Country (%) Table: Online Gamers' Hardware Purchase Methods by Age (%) Future Outlook Essential Guidance Learn More Related Research Definitions Synopsis AbstractThis IDC study shows the results of IDC's Asia/Pacific Online Gaming Survey 2008, which polled 1,640 online PC gamers in the People's Republic of China (PRC), Korea, the Philippines, and Singapore on their usage dynamics and gaming preferences, in detail. "As online gaming interest continues to rise in the region, it becomes more important for developers and online gaming service providers (SP) to plan their marketing approach and focus," says Ang Poon Wei, market analyst, Software Research, IDC Asia/Pacific. "IDC believes that with a better understanding of online gamer preference and behavior, developers and online gaming SPs will be able to better develop, position, and market online games," he added. Get Full Details About This Report >> |
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