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Published by: eMarketer
Published: Nov. 1, 2008 - 13 Pages
Table of Contents
- Executive Summary
- UK Children and Teens with At-Home Internet Access, 2007 (millions and % of respondents*)
- Key Questions
- The eMarketer View
- Internet Access Among UK Adults with Children
- Internet Users* with Children in Select Countries in Western Europe, 2007 (% of respondents)
- Internet Users with Children in Select Countries in Western Europe Who Have Broadband Internet Access, 2007 (% of respondents)
- Children’s Internet Access Patterns
- UK Children and Teens with At-Home Internet Access, 2007 (millions and % of respondents*)
- UK Child and Teen Internet Users, by Access Location and Socioeconomic Group, April-September 2007 (% of respondents)
- Average Time Spent Online per Week by UK Child and Teen Home Internet Users, by Age, April-May 2007 (% of respondents in each group)
- The Internet and Other Media
- Regular* Media or Communication Activities of UK Children and Teens, by Age, April-May 2008 (% of respondents in each group)
- Media Activities* that UK Children and Teens Would Miss if Taken Away, by Age, 2005 & 2007 (% of respondents)
- Consumer Electronics Used at Home by UK Children and Teens, 2005, 2007 & 2008 (% of respondents)
- Consumer Electronics/Technology in the Bedrooms of UK Children and Teens*, by Age, April-September 2007 (% of respondents)
- Select Devices and Media Used by UK Children and Teens to Watch Videos, by Age, April-May 2008 (% of respondents in each group)
- UK Child and Teen Internet Users and Mobile Phone Users*, by Age and Gender, April-May 2008 (% of respondents in each group)
- Mobile Features, Content and Services Used by UK Child and Teen Mobile Phone Users, by Age, April-September 2007 & April-May 2008 (% of respondents in each group)
- Online Activities
- Leading Reasons for Using the Internet According to UK Internet Users Ages 15-24, 2007 (% of respondents)
- Online Activities of UK Child and Teen At-Home Internet Users, by Age, April-May 2008 (% of respondents in each group)
- Popular Sites and Content Types
- Top 10 Websites in the UK, Ranked by Market Share of Unique Visitors Ages <12, June 2008
- Children's TV Programming and Related Websites Viewed* by UK Internet Users with Children, June 2008 (% of respondents)
- Top 10 Websites in the UK, Ranked by Market Share of Unique Visitors Ages 18-22, June 2008
- Internet Users in Select Countries Who Visit Online Video Sites, by Age, December 2007 (% of respondents)
- UK Teen Internet Users Who Are Regular Users of Digital Media*, 2008 (% of respondents)
- Number of Digital Files Owned by UK Teen Internet Users, 2008 (% of respondents)
- Social Networking
- UK Social Networking Site Users*, by Age, August 2007 (% of respondents)
- UK Child and Teen Internet Users with Social Network Profiles, by Age, October 2007 (% of respondents in each group)
- UK Internet Users Who Regularly Browse Social Network Sites, by Age and Gender, January 2008 (% of respondents in each group)
- Attitudes of UK Teen Internet Users Toward Social Networking, 2008 (% of respondents)
- IT Services that UK Teen Internet Users Would Most Like to See Provided* by Universities, 2008 (% of respondents)
- Conclusion
- Endnotes
- 098982
- UK Children and Teens with At-Home Internet Access, 2007 (millions and % of respondents*)
- 099006
- UK Child and Teen Internet Users, by Access Location and Socioeconomic Group, April-September 2007 (% of respondents)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
AbstractKids and teens in the UK are developing complex media habits—shifting rapidly among different channels and multiple devices. In order to reach them, marketers cannot rely on simple, old-style media plans and traditional platforms.
The UK Kids and Teens report analyzes the behavior of users who are growing up in a fast-moving world of instant communications that their parents once only dreamed about.
Amazingly, most UK children are online.
The Office of Communications (Ofcom) found that 65% of kids ages 8 to 11 had Internet access at home in 2007. Among children ages 12 to 15, the percentage rose to 75%.
In addition, most young people in the UK are attached (almost literally) to their mobile phones, and spend hours sending SMS texts, photos and other personal content to their friends.
Their increasingly complex media usage requires increasingly sophisticated media responses from marketers.
Key questions the “UK Kids and Teens” report answers:
- How many UK children and teens have Internet access at home?
- How many have mobile phones?
- How does kids’ media behavior differ from adults?
- What part does the Web play in kids’ media consumption?
- What are the favorite activities of young people online in the UK?
- And many others…
eMarketer Reports—On Target and Up to Date
The UK Kids and Teens report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
Get Full Details About This Report >>
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