|
|
2008 Business Monitor Survey, Part 2: Branding, Bundling, and ChannelsPublished by: IDC Published: Oct. 31, 2008 - 34 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Sampling Frame and Sampling Method Respondents Survey Schedule Weightings Data Analysis Situation Overview All About Branding Figure: Current and Future CRT Monitor Brand Preference Figure: Current and Future LCD Monitor Brand Preference Table: Current LCD Monitor Brand Preference by Company Type (% of Respondents) Table: Future LCD Monitor Brand Preference by Company Type (% of Respondents) Table: Future LCD Monitor Brand Preference by Company Size (% of Respondents) PC Monitor Bundling Figure: Current and Future PC and Monitor Bundled Purchases Table: Future Bundling Trends by Company Size (% of Respondents) Figure: Reasons for Buying Same Brand Monitors and PCs Figure: Reasons to Avoid Same-Brand Bundles Notebook Plus Monitor Bundling Figure: Likelihood of Buying a Notebook Plus Monitor Bundle, 2007 and 2008 Table: Likelihood of Buying a Notebook Plus Monitor Bundle by Company Size (% of Respondents) Figure: Notebook Plus Monitor Bundle Drivers, 2007 and 2008 Channel Preferences Figure: Importance of Monitor Supplier Factors Figure: Channel Through Which Existing Monitors Were Purchased Figure: Level of Satisfaction with Channel Through Which Existing Monitors Were Purchased Figure: Reasons to Consider a Different Channel for Future Monitor Purchases Figure: Most Likely Channel Through Which to Purchase Future Monitors Table: Future Channel Purchases by Company Type (% of Respondents) Table: Future Channel Purchases by Company Size (% of Respondents) Figure: Most Likely Large Retail Chain Store at Which to Purchase Future Monitors Figure: Most Likely Online-Only Store at Which to Purchase Future Monitors Figure: Most Likely Large Retail Office Supply Store at Which to Purchase Future Monitors Figure: Most Likely Large Online Retail Store at Which to Purchase Future Monitors Figure: Most Likely Club or Warehouse Store at Which to Purchase Future Monitors What About Recycling? Figure: Current Monitor Recycling Methods Table: Current Monitor Recycling Methods by Company Size (% of Respondents) Figure: Reasons a Monitor Recycling Program Lacked Interest During Monitor Vendor Selection Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study discusses the vast majority of businesses that - be they big or small - prefer to buy their monitors directly from a vendor's Web site. A retail store placed a very distant second, followed by an online-only shopping site. Channels is just one of the topics we cover in this study, the second of two studies based on our recent survey of 475 highly influential business buyers. Other topics include branding, bundling, and recycling. "In an increasingly volatile market, to find success, vendors need to continue to promote brand awareness, offer bundles where appropriate, and make sure their products are available in the channels where buyers are most likely to purchase them." - Tom Mainelli, senior research analyst, PC Monitors service Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||