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Insurance - Ireland

Published by: Mintel International Group Ltd.

Published: Oct. 1, 2008


Table of Contents


Issues in the Market


Key themes in the report

Definition

Abbreviations



Market in Brief

‘Healthy’ consumers are being rewarded with lower premiums

Pre-‘credit crunch’ luxury lifestyles

Overcoming a lack of innovation in the market

Consumer budgets to be stretched even further

Channels to market ever evolving

Insurance uptake reflective of Irish attitudes towards financial security

Planning for the future

Consumer target groups



Internal Market Environment

Key points

Figure 1: Summary of key internal market environment trends, 2008

Luxury lifestyles increasing need for better cover

Travel insurance

Figure 2: Number of visits abroad by Irish residents, by reason for visit, in thousands, RoI, 2003-07

Figure 3: Number of visits abroad by UK residents, by reason for visit, in thousands, UK, 2003-07

Car insurance

Figure 4: Number of private cars registered for the first time, NI and RoI, 2002-06

Home insurance

Figure 5: Ownership of consumer durable products, NI, 2002-07

Figure 6: Ownership of consumer durable products, RoI, 2002-07

Legislation changes stimulating activity in the market

General insurance

Car insurance

Travel insurance

Discrimination - a thing of the past?

Lack of faith in public health services boosting health insurance market

Longer lives forcing market to re-evaluate



Broader Market Environment

Key points

Figure 7: Summary of key broader market environment trends, 2008

Gloomy prospects for consumers and insurers alike

Figure 8: Economic outlook for NI and RoI, 2006-08

Pricier housing halting residential sales

Consumers downsize cars as reality hits home

Rising costs of living exacerbate the money worries

Implications for...

...home and contents insurance

...health insurance

...car insurance

...life assurance

...travel insurance

Flooding causing misery for consumers

Rewards for healthy lifestyles...

Figure 9: Prevalence of cigarette smoking, by age, NI, 1998 and 2006

Figure 10: Prevalence of cigarette smoking, by age, RoI, 1998 and 2007

...and penalties for unhealthy lifestyles?

Obesity

Alcohol

Cancer

Figure 11: Death rate*, by cause, RoI, 2004-06

Figure 12: Death rate*, by cause, NI, 2004-06

Population changes affecting uptake rates of different policies

Figure 13: Number of households, by size, NI and RoI, 2000-05

Figure 14: Average age of first time buyers, RoI, 2004-07

Implications for...

...life insurance

...health insurance

...home insurance



Market Value and Forecast - General Insurance

Key points

Figure 20: Insurance market cycle

Gross written premiums set to rise as insurers tighten margins

Figure 21: General insurance* gross written premium, NI, RoI and IoI, 2002-12

Revving up profits

Figure 22: General insurance* gross written premium segmentation, by sector, RoI, 2007

Going forward

Differences in structures alter claims costs across Ireland

Figure 23: Net incurred claims*, NI, RoI and IoI, 2002-12

Where there’s blame…

A flood of claims

A claim on the future



Companies and Products

Key point

Figure 24: Insurance providers and cover they provide, NI and RoI, 2008

Insurance companies

Admiral Group

Allianz Group

AXA Insurance Ltd

Aviva plc

Hibernian Group

Hibernian Life & Pensions

Hibernian Insurance

Direct Line Insurance plc

Open + Direct Insurance

QUINN Insurance Limited

Zurich Insurance Ireland Ltd

Vhi Healthcare (The Voluntary Health Insurance Board)

Online providers

Getcover.com

Its4women.ie

Retailers

ASDA

Sainsbury’s

Tesco

Banks and building societies

Alliance & Leicester

Allied Irish Bank (AIB)

Bank of Ireland Group

Halifax (Bank of Scotland plc)

Halifax Bank of Scotland (Ireland) Limited

HSBC Bank plc

Irish Nationwide

Nationwide

National Irish Bank (NIB) and Northern Bank

Permanent TSB

Progressive Building Society

Ulster Bank Group

Aggregate sites

123.ie

Moneysupermarket.com

Comparethemarket.com

Confused.com

Chill.ie

Other

Post Office



Channels to Market

Key points

Getting rid of the middleman

Figure 25: Distribution channel used to purchase last motor insurance policy, NI and RoI, 2007

Figure 27: Motor insurance purchased direct from insurance company or insurance broker, RoI, 2002-07

Death of the travel agent?

Figure 28: Sources of information for last holiday purchased, NI and RoI, 2007

Figure 29: Distribution channel for travel insurance, NI, 2003-07

Figure 30: Distribution channel for travel insurance, RoI, 2003-07

Insurance websites still to crack life insurance market

Expert knowledge a key feature for life assurance

Figure 31: Distribution channels for death-only life assurance policies, NI, 2002-07

Figure 32: Distribution channels for death-only life assurance policies, RoI, 2002-07

Cost and convenience to drive future life assurance sales

Potential for homeowner package deals?

Figure 33: Mortgage arrangement channels, NI and RoI, 2007

Figure 34: Distribution channel used to purchase buildings and contents insurance (when bought from the same insurer), NI and RoI, 2007



The Consumer - Product Ownership

Key points

NI car owners becoming less cautious

Figure 35: Percentage of adults with comprehensive car insurance for only car or most recently obtained car, NI and RoI, 2002-07

Level of security increases with age and financial background

Majority of consumers make do with public health services

Figure 36: Private medical insurance ownership, NI and RoI, 2007

Family men more health-conscious

Figure 37: Principal cause of death, by gender, NI and RoI, 2006

Growing interest in travel insurance

Figure 38: Percentage of consumers who have taken holidays in the last 12 months, NI and RoI, 2002-07

Figure 39: Percentage of consumers who have taken one, two or three holidays in the last 12 months, NI and RoI, 2006 and 2007

Irish consumers frugal about life
Figure 40: Ownership of life insurance, NI and RoI, 2007

Highest ownership of death-only policies peaks at 35 year olds



The Consumer - Consumer Loyalty

Key points

Long-term insurance investments have lower level of customer churn

Figure 41: When death-only policy was taken out, NI and RoI, 2007

Figure 42: When death or maturity policy was taken out, NI and RoI, 2007

My home is my castle

Age a significant factor in time of policy purchase

Figure 43: Length of time with current death-only life insurance provider, by age, NI, 2007



Appendix

Figure 49: Car insurance ownership, NI, 2002-07

Figure 50: Private medical insurance/voluntary health insurance ownership, NI, 2002-07

Figure 51: Type and condition/treatment cover of private medical insurance/voluntary health insurance, NI, 2007

Figure 52: Holiday and travel insurance ownership, NI, 2002-07

Figure 53: Type of holiday and travel insurance cover taken, NI, 2007

Figure 54: How holiday and travel insurance was bought, NI, 2002-07

Figure 55: Life assurance ownership, NI, 2002-07

Figure 56: Buildings and contents insurance ownership, NI, 2007

Figure 57: Mortgage ownership, NI, 2002-07

Figure 58: Car insurance ownership for only car or most recently obtained car, by demographic breakdown, NI, 2007

Figure 59: Health insurance ownership, by demographic breakdown, NI, 2007

Figure 60: Holiday and travel insurance ownership, by demographic breakdown, NI, 2007

Figure 61: Life assurance ownership, by demographic breakdown, NI, 2007

Figure 62: Buildings and contents insurance ownership, by demographic breakdown, NI, 2007

Figure 63: Mortgage ownership, by demographic breakdown, NI, 2007

Figure 64: Car insurance ownership for only car or most recently obtained car, RoI, 2002-07

Figure 65: Private medical insurance/voluntary health insurance ownership, RoI, 2002-07

Figure 66: Type and cover condition for private medical insurance/voluntary health insurance, RoI, 2007

Figure 67: Holiday and travel insurance ownership, RoI, 2002-07

Figure 68: Type of holiday or travel insurance purchased, RoI, 2007

Figure 69: How holiday and travel insurance was bought, RoI, 2002-07

Figure 70: Life assurance ownership, RoI, 2002-07

Figure 71: Buildings and contents insurance ownership, RoI, 2007

Figure 72: Where buildings and contents insurance was purchased (when from the same insurer), RoI, 2007

Figure 73: Mortgage ownership, RoI, 2002-07

Figure 74: Car insurance ownership for only car or most recently obtained car, by demographic breakdown, RoI, 2007

Figure 75: Health insurance ownership, by demographic breakdown, RoI, 2007

Figure 76: Condition/treatment cover for health insurance policy held, by demographic breakdown, RoI, 2007

Figure 77: Holiday and travel insurance ownership, by demographic breakdown, RoI, 2007

Figure 78: Type of life assurance policy held, by demographic breakdown, RoI, 2007

Figure 79: Buildings and contents insurance ownership, by demographic breakdown, RoI, 2007

Figure 80: When buildings and contents insurance policy was obtained (when buildings and contents insurance was obtained from the same insurer), by demographic breakdown, RoI, 2007

Figure 81: Mortgage ownership, by demographic breakdown, RoI, 2007

Figure 82: Agreement with statement ‘Before making any big outlay I think about it for a while’, NI and RoI, 2007

Figure 83: Attitudes towards finance, NI, 2002-07

Figure 84: Attitudes towards motivation, NI, 2002-07

Figure 85: Attitudes towards motivation, RoI, 2002-07

Figure 86: Attitudes towards finance, RoI, 2002-07

Figure 87: Attitudes towards finance, by demographic breakdown, NI, 2007

Figure 88: Attitudes towards finance, by demographic breakdown, NI, 2007

Figure 89: Attitudes towards finance, by demographic breakdown, NI, 2007

Figure 90: Attitudes towards motivation, by demographic breakdown, NI, 2007

Figure 91: Attitudes towards motivation, by demographic breakdown, NI, 2007

Figure 92: Attitudes towards motivation, by demographic breakdown, NI, 2007

Figure 93: Attitudes towards motivation, by demographic breakdown, NI, 2007

Figure 94: Attitudes towards finance, by demographic breakdown, RoI, 2007

Figure 95: Attitudes towards finance, by demographic breakdown, RoI, 2007

Figure 96: Attitudes towards finance, by demographic breakdown, RoI, 2007

Figure 97: Attitudes to motivation, by demographic breakdown, RoI, 2007

Figure 98: Attitudes to motivation, by demographic breakdown, RoI, 2007

Figure 99: Attitudes to motivation, by demographic breakdown, RoI, 2007

Figure 100: Life insurance ownership, by gender, age, socio-economic group and marital status, NI and RoI, 2007

Abstract

Distribution channels for the insurance market have been evolving for some time, with the emergence of the aggregate website offering a new and more informed approach to insurance purchases.

This in turn has made some consumers less loyal, and insurers are now questioning the profitability of their business in such a price-oriented market.

Other challenges for insurers include increased legislation and control by the financial services authorities, which is of mixed advantage to consumers and industry.

This report examines the various trends that have emerged in the Irish insurance market over the past six years, in particular general insurance, health insurance and life assurance.

Key themes in the report:

  • What are the key challenges for insurance providers and how are these challenges being met?
  • The growth of aggregate sites is ushering in a new era for the insurance industry, but are Irish consumers mainly concerned about convenience and price, or are they looking for added value?
  • High-involvement insurance products such as life assurance generally have a high level of customer loyalty. Can providers inspire loyalty in other types of insurance?
  • Changing lifestyles have been driving segmentation in the insurance market in recent years. To what extent will this trend continue?
  • The perceived failings of the public health services have sparked interest in health insurance.



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