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Pet Food and Pet Care Retailing - UK

Published by: Mintel International Group Ltd.

Published: Oct. 1, 2008


Table of Contents


Issues in the Market


Main themes

Definitions

Abbreviations



Market in Brief

Market staying strong

Robust pet ownership numbers

Definitely a family pet

Humanisation

A costly business

New laws on vet meds

Distribution

Influence of celebrities and the media

The future



Industry Insights

Key points

Market views

Quality opportunities

Lifestyle issues

Canine, feline or human?

Vital signs online

Specialism an absolute must



Internal Market Environment

Key points

Pet ownership alters

Figure 1: Top pets in the UK, 2008

Figure 2: Top dog breeds in the UK, 2008

Figure 3: Population of dogs and cats and the number of households owning these animals, 2000-08

Figure 4: Trends in pet ownership, by type of animal, and pet insurance, 2002-08

There’s money in anthropomorphism

Porky pets

Love and attention but not disease prevention

Legislation change



Broader Market Environment

Key points

The economy - a contradiction

Figure 5: PDI and consumer expenditure, at current and constant 2003 prices, 2003-13

Changing population dynamics change pet dynamics

Figure 6: UK population, by age, 2003-13

Figure 7: Trends in the number of children, by age, 2003-13

Household structure

Figure 8: Number of UK households, by number of persons in household, 2003-13

Working women

Figure 9: UK workforce and employment, by gender, 2003-13

Lifestyle changes

Figure 10: Percentage of adults booking UK and overseas holidays, 2003-07

Grocery trends

Media influence



Market in Context

Key points

Pet products versus total retail sales

Figure 11: UK retail hand sales of pet food and petcare, 2003-07

Figure 12: Changing shares of main categories of spend, at current prices, 1997 and 2007



Strengths and Weaknesses in the Market

Strengths

Weaknesses



Market Size and Forecast

Key points

Robust sales throughout the market

Figure 13: Retail sales of pet food, pet accessories and healthcare, and pet insurance, at current and constant 2008 prices, 2003-13

Figure 14: Annual household spending on pets, 2001/02-2006

The future

Factors used in the forecast



Segment Performance

Key points

Pet food

Figure 15: Retail sales of pet food, at current and constant 2003 prices, 2003-08

Figure 16: Retail sales of cat and dog food, at current prices, 2003-08

Pet healthcare and accessories

Figure 17: The market for pet healthcare and pet accessories, at current prices, 2003-08

Pet insurance

Figure 18: The value of the pet insurance market, by gross written premiums, 2003-08



Pet Ownership and Buying Pet Products

Key points

Pet ownership

Every dog has its day

Figure 19: Pet ownership, 2005 and 2008

Bringing out the nurturing instinct

Keeping it in the family

Money no object?

Multiple pet owners in a minority

Figure 20: Number of types of pet owned, August 2008

Figure 21: Pet ownership, by number of types of pet owned, August 2008

Where consumers shop for pet food

Supermarkets leading food source

Figure 22: Outlets used for buying pet food in the last month, 2005 and 2008

Pets at Home attracting new pet owners

Tesco not always first for food

Figure 23: Outlets used for buying pet food in the last month, by pet ownership, August 2008

Who is most loyal?

Figure 24: Number of suppliers used, by pet ownership, August 2008

One in five only buy at Tesco

Figure 25: Outlets used for buying pet food, by number of outlets used for pet food, August 2008

More pets = more specialist

Figure 26: Outlets used for buying pet food in the last month, by number of types of pet owned, August 2008

Where consumers shop for petcare products

Specialists dominate in accessories

Figure 27: Outlets used for buying petcare products in the last 12 months, 2005 and 2008

A role for niche areas at specialists

Figure 28: Outlets used for buying petcare products in the last 12 months, by pet ownership, August 2008

Pet owners don’t always buy petcare

Figure 29: Number of petcare suppliers used, by pet ownership, August 2008

Loyalty to specialists for petcare

Figure 30: Outlets used for buying petcare products, by number of outlets used for petcare products, August 2008



Channels of Distribution

Key points

Industry bodies

Retailers

Specialist pet stores

Supermarkets

Garden centres

Other non-specialists

Pet food

Figure 42: UK retail sales of cat food, by type of outlet, by value, 2003-07

Figure 43: UK retail sales of dog food, by type of outlet, by value, 2003-07

Figure 44: Pet accessories (excluding cat litter), by value, by channel, 2003-07

Figure 45: Pet healthcare, by value, by channel, 2003-07



Retail Competitor Analysis

Key points

Figure 46: Petcare retailers, 2008

How are they faring?

Future prospects



Retailer Profiles

Outlet numbers

Figure 47: Pet retailers, number of outlets, 2002-08

Pet specialists

Pets at Home

Strategic evaluation

Background

Financial performance

Figure 48: Pets at Home, financial performance, 2004-08

Store portfolio

Retail offering

Marketing and operational issues

E-commerce and home shopping

Recent developments

Jollyes Pet Centres

Strategic evaluation

Background

Financial performance

Figure 49: Leonard F Jollye (Brookmans Park) Ltd, financial performance, 2003-07

Store portfolio

Retail offering

Marketing and operational issues

E-commerce and home shopping

Recent developments

Pets Corner (UK) Ltd

Strategic evaluation

Background

Financial performance

Figure 50: Pets Corner, financial performance, 2004-07

Store portfolio

Retail offering

E-commerce and home shopping

Recent developments

Just for Pets (Wynnstay Group plc)

Strategic evaluation

Background

Financial performance

Figure 51: Wynnstay, financial performance, 2003-07

Retail offering

Marketing and operational issues

E-commerce and home shopping

Recent developments

PamPurredPets

Partners Pet Supermarkets

Big H Pet Superstore

Online pet specialists

Pet-supermarket.co.uk

Strategic evaluation

Background

Financial performance

Retail offering

Marketing and operational issues

Recent developments

PetPlanet.co.uk Ltd

Strategic evaluation

Background

Retail offering

Marketing and operational issues

Petlife Online

Zoo Plus

Petmeds

Manufacturer-operated internet sites

Garden centres

Wyevale Garden Centres

Company overview

Petcare products offering

Recent developments

Dobbies Garden Centres (Tesco)

Company overview

Petcare products offering

Recent developments

Klondyke Group Ltd

Company overview

Petcare products offering

Recent developments

Notcutts Garden Centres

Company overview

Petcare products offering

Recent developments

Veterinary practices

Other retailers

Countrywide Farmers plc

Background

Financial performance

Store portfolio

Retail offering

E-commerce and home shopping

Recent developments

Argos

Company overview

Petcare products offering

Wilkinson

Company overview

Petcare products offering

Recent developments

Grocery multiples

Tesco

Company overview

Petcare products offering

Recent developments

Sainsbury’s

Company overview

Petcare products offering

Recent developments

Asda

Company overview

Petcare products offering

Recent developments



Appendix - Pet Ownership and Buying Pet Products

Figure 52: Pet ownership, by detailed demographics, August 2008

Figure 53: Outlets used for buying pet food in the last month, by detailed demographics, August 2008

Figure 54: Outlets used for buying petcare products in the last 12 months, by detailed demographics, August 2008

Figure 55: Outlets used for buying petcare products in the last 12 months, by number of pets owned, August 2008

Abstract

The humanisation of pets has been a growing trend and there is no sign that this is abating. It continues to influence all aspects of the pet food and petcare market from packaging developments to new services and accessories. Looking to the human world provides major indications as to where the next developments in the petcare market might be.

Pets allow their owners to indulge themselves in a way they might not do for themselves or their children. This means that the market for treats, gifts and pet services, such as therapy and grooming, continues to widen. The market for accessories and healthcare products is therefore very buoyant.

Main report themes:

  • If it is happening in the grocery market, it is happening in pet food. Thus, there is growing interest in food trends, premium options and packaging with improved convenience.
  • Pet health is again mirroring human issues - with obese and ageing pets - and a greater emphasis is being placed on the link between pet weight and health. This has opened the door for the development of related products and services.
  • Influence of changing lifestyles and the presence of children on pet ownership and whether the growth in services such as dog walking is making pet ownership become more feasible for those with busy lifestyles.
  • Role of the specialist pet store in the face of growing competition from the non-specialist sector, particularly supermarkets, and opportunities offered to specialists by the internet.
  • How the economic downturn will change the dynamics of the pet market, which has been all about indulgence and treating.



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