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Published by: eMarketer
Published: Nov. 1, 2008 - 10 Pages
Table of Contents
- Executive Summary
- UK Adult and Senior Internet Users and Penetration, 2008 (millions and % of population)
- Key Questions
- The eMarketer View
- UK Seniors Online
- UK Adult Population, by Age, October-December 2007 (% of respondents)
- UK Adult and Senior Internet Users and Penetration, 2008 (millions and % of population)
- UK Offline Adults and Seniors Who Intend to Get Home Internet Access Within the Next Year, Q4 2007 (% of respondents in each group)
- Activities of Older Internet Users
- Online Activities of UK Adult Internet Users*, by Age, 2008 (% of respondents in each group)
- Computer-Related and Online Activities that Interest UK Adult and Senior Internet Users, Q1 2008 (% of respondents in each group)
- Online Activities of UK Adult and Senior Internet Users, Q1 2008 (% of respondents in each group)
- UK Internet Users Who Visited Bank and Financial Websites, by Age and Gender, December 2-29, 2007 (% of total)
- Video and Other Entertainment
- Select Online Entertainment Activites of UK At-Home Internet Users, by Age, January-March 2008 (% of respondents in each group)
- Online TV or Video Content Used by UK Adult Internet Users Who Watch Online TV or Video, by Age and Gender, April 2008 (% of respondents in each group)
- Online TV or Video Features for Increased Viewing that Interest UK Adult Internet Users Who Watch Online TV or Video, by Age and Gender, April 2008 (% of respondents in each group)
- Content Activities
- Select Social Network and User-Generated Content Activities of UK Adult and Senior Internet Users, Q1 2008 (% of respondents in each group)
- User-Generated Content that UK Adult Internet Users Will Create in the Next Year, by Age, May 2008 (% of respondents in each group)
- Online Content that Is Valued More by UK Adult Internet Users, by Age, 2007 (% of respondents)
- UK Adult and Senior Internet Users Who Trust What They Read or See on Websites, Q4 2007 (% of respondents in each group)
- Popular Websites
- Top 20* Web Brands Among UK Adult and Senior Internet Users, 2008
- E-Commerce
- Last Time UK Adult Online Buyers Made an Online Purchase, by Age and Gender, 2006-2008 (% of respondents)
- Online Purchase Frequency Among UK Adult Internet Users, by Age, May 2008 (% of respondents in each group)
- Conclusion
- Related Information and Links
- Related Links
- Contact
- Report Contributors
AbstractAs in other countries, UK residents 55 and older have not turned to the Internet as quickly as younger age groups. The Office for National Statistics (ONS) calculated that just 26% of adults ages 65 and over used the Web in 2008.
The UK Seniors report explores the question of why a generation that forms an increasingly large part of the UK population seems disinterested in many Internet activities.
According to government figures, there were 17.2 million people ages 55 and older in the UK in 2007, and the number is projected to pass 18 million by 2012.
As Internet penetration continues to rise, more and more of these seniors are going online. But strangely, at the same time, many older people in the UK remain unconvinced of the value of the Internet access. Some even think they are too old to use the Web.
Key questions “UK Seniors” report answers:
- How many people 55 and older are online in the UK?
- How does the online behavior of seniors online differ from that of younger Internet users?
- What are the major factors inhibiting Internet access among UK seniors?
- How many older Internet users in the UK are taking advantage of e-commerce?
- And many others…
eMarketer Reports—On Target and Up to Date
The UK Seniors report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
Get Full Details About This Report >>
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