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Brazil Mobile Marketing and the United States ComparisonPublished by: IDC Published: Oct. 8, 2008 - 12 Pages Table of ContentsTable of Contents In This Update Situation Overview Brazil Market Place Figure: Media Devices Market Size, Brazil (September, 2008) Figure: Mobile Technology Market Share, Brazil (September, 2008) Market Models Case Study - United States Nascent Market Short Codes and Direct Response Messaging Couponing Search Video Content Sponsorships Figure: Mobile Marketing Distribution by Category, United States (2007) Table: Mobile Marketing Revenue per Category, United States (million US dollars) Market Inhibitors Lack of Scale Need for Targeting Information Content Providers and Brands Are Moving Forward Role of Mobile Operators Future Outlook Essential Guidance Learn More Related Research AbstractOne of the basic principles of digital media is to closely follow the consumer - their needs, their potential demands and most of all what they will accept among the things you offer. It's from this feedback that new products are developed, and new campaigns created to roll them out. In view of the saturation of traditional digital media, the field is opening for a new channel - mobile marketing. The power to bring together mobility and publicity is the great attraction for the advertisement segment. In this study IDC evaluates Brazilian Mobile Marketing segment, showing market size, market status and segment trends as well as comparing Brazil with the United States. Get Full Details About This Report >> |
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