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Surviving in a Difficult Economy

Published by: InfoTrends

Published: Oct. 17, 2008 - 10 Pages


Table of Contents


Introduction

Internet-Enabled Strategic Sourcing

Multi-Channel Communications with Demonstrable ROI

An Emphasis on Print Products (B2B or B2C)

A Focus on Somewhat Recession Proof Markets

Lean Manufacturing and Automation

Leveraging Software-as-a-Service Solutions

So What’s the Bottom Line?

Abstract

The economy is in a slowdown, and many signs indicate that a full-blown recession is looming. For the short term, it appears that the economic impact will be negative, as some industries are taking drastic steps to survive. CEOs and other business leaders are no longer allowing aggressive business investments without more rational strategies, more solid metrics on return on investment (ROI), and a direct, positive impact on customer value. The implications for the printing industry are significant. This document discusses six critical strategies that graphic communications firms and outsourcing providers have deployed that enabled them to thrive and grow, even in these challenging economic times.

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