Household Cleaners : Market Research Report

Household Cleaners

Published by: Global Industry Analysts

Published: Sep. 1, 2008 - 80 Pages

1.Global Market: Market Turning Towards Environment Friendly; Cleaners; Antimicrobial Products - Emerging Trend; Specialty Cleaners: Designed for; Specific Purposes; Surface Cleaners Market; All-Purpose Cleaners are the Most Adaptable; Wipe Products Context; Bleaching Agents: A Market of Opportunities; Emerging Markets; Table 1: Global Household Cleaners Market by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin American Markets Independently Analyzed With Annual Sales Figures in US$ Million for Years 2003 through 2008; Table 2: Global Household Cleaners Market (2004 & 2008): Percentage Breakdown of Dollar Sales by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America; Table 3: Global Household Cleaners Market by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners, and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bathtub & Tile Cleaners, Drainpipe Cleaners, Dishwashing Cleaners, and Oven Cleaners), and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008; Table 4: Global Household Cleaners Market (2004 & 2008): Percentage Breakdown of Dollar Sales by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners, and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bathtub & Tile Cleaners, Drainpipe Cleaners, Dishwashing Cleaners, and Oven Cleaners), and Bleaches (Liquid Bleaches and Dry Bleaches); Table 5: Global Household Cleaners Market (2005 & 2010): Value Sales in US$ Billion by Category - Laundry Detergents, Bath and Shower Products, Hand Dishwashing, and Automatic Dishwashing; Table 6: Leading Brands in the Global Household Cleaners Market (2005): Percentage Breakdown by Category - Laundry Detergents (Tide, Ariel, Omo), Bath and Shower Products (Dove, Palmolive, Lux), Hand Dishwashing Products (Fairy, Palmolive, Dawn), and Automatic Dishwashing Products (Finish, Cascade, Sun)
2.Mergers and Acquisitions
3.Strategic Corporate Developments
4.Product Launches
5.North America: 5a.United States; Household Cleaning Products Market: Mature &; Stable; Market Issues and Trends; Convenience - Driving Growth Factor; Demand For Environment-Friendly; Disinfectants Continues to be High; Key Brands; Table 7: Leading Brands in the US All-Purpose Cleaning Products/Disinfectants Market (2007): Percentage Breakdown of Dollar Sales and Unit Sales for Pine Sol, Lysol, Clorox Clean U, Mr. Clean, Formula 409, Fabuloso, Fantastik, Murphy's Oil Soap, Lysol, Lemon Breeze, Spic & Span, and Others; Table 8: Leading Household Cleaner Brands in the US (2006): Percentage Breakdown of Dollar Sales and Unit Sales for Pine Sol, Lysol, Mr. Clean, Clorox Clean Up, Formula 409, Fantastik, Fabuloso, Murphy Oil Soap, Greased Lightning, Spic & Span, and Private Label; Distribution Activities; Supermarkets: The Leading Channel; Selling Through Discount Stores: A Tough; Proposition; Marketing Strategies; Packaging: Battle Between Convenience and; Concern for the Environment Continues; Packaging for Cleaners; Plastic Bottles: The Most Common Package; Oven Cleaners Come in Cans; Promotional Activities; Some Promotional Tools; Leading Players and Competitive Scenario; Clorox: Reaching the Top Through; Acquisitions; Emerging Trends; Anti Allergic Positioning; Increased Interest in Green Products; Product Analysis; Floor Cleaners/Wax Removers; The Advent of Fragrant Household Cleaners; Liquid Detergent/Laundry Market; Product Innovations & Marketing Techniques; Demand Factors & Pricing Policies; New Product Updates; Powder Detergent/Laundry; Strategies and Developments; Powder Detergents: Brand and; Outlet Analysis; Table 9: Leading Brands in the US Powder Detergent/Laundry Market (2006): Sales in US$ Million for Tide, Gain, Arm &; Hammer, Cheer, and Surf; Liquid Laundry Detergents; Table 10: Leading Brands in the US Liquid Detergent/Laundry Market (2006): Dollar Sales (in US$ Million) and Unit Volume (in Millions) for Tide, All, Purex, Gain, Arre & Hammer, Xtra, Wisk, Cheer, Era, and Gain Joyful Expressions; Dishwashing Detergents; Dishwashing Market Gaining New Heights; Table 11: Leading Brands in the US Dishwasher Detergent Market (2007): Dollar Sales (in US$ Million) and Unit Volume (in Millions) for Cascade, Cascade Action Pacs, Electrasol, Cascade Complete, Jet Dry, Palmolive, Sunlight, Electrasol Jet Dry Powerball, Electrasol Gelpacs, and Cascade Crystal Clear; Market Conditions; Home Air Freshener Market; Consumer Preference; Product Innovations & Prices; Table 12: Leading Brands in the; US Home Air Freshener Market (2007): Percentage Breakdown of Dollar Sales; and Unit Sales for Glade Plug In,; Airwick by Wizard, Renuzit Longlast; Adjus Table, Febreze Noticeables,; Febreze Air Effects, Airwick by; Wizard Freshmatic, Oust, Glade,; Lysol Neutra Air, Airwick,; and Others; Wipes - An Emerging Category; Product Enhancements; Market Conditions; Table 13: US Household Cleaning Wipes Market by Category - Electrostatic Wipes, Antibacterial Wipes, and Other Wipes Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008; Table 14: US Household Cleaning; Wipes Market (2004 & 2008):; Percentage Breakdown of Sales by; Category - Electrostatic Wipes,; Antibacterial Wipes,; and Other Wipes; Table 15: US Household Cleaners; Market by Product Group/Segment -; Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners,; Liquid Scouring Cleaners, Dry Scouring Cleaners, and Disinfectants), Specialty Cleaners (Glass & Window Cleaners,; Toilet Bowl Cleaners, Bathtub & Tile Cleaners, Drainpipe Cleaners,; Dishwashing Cleaners, and Oven; Cleaners), and Bleaches (Liquid Bleaches; and Dry Bleaches) Independently; Analyzed with Annual Sales Figures; in US$ Million for Years; through 2008; Table 16: US Household Cleaners Market (2004 & 2008): Percentage Breakdown of Dollar Sales by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners,; Liquid Scouring Cleaners, Dry Scouring Cleaners, and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bathtub & Tile Cleaners, Drainpipe Cleaners, Dishwashing Cleaners, and Oven Cleaners), and Bleaches (Liquid Bleaches and Dry Bleaches); 5b.A Canadian Market Perspective; A Mature Market; Dishwashing Market; Increased Penetration of Dishwashers - Driving; Demand for Automatic Detergents; Dominance of Hand Dishwashing Detergents; Surface and Specialty Cleaners Market; Chlorine Bleach - A Declining Sector; Table 17: Canadian Household Cleaners; Market by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners, and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bathtub & Tile Cleaners, Drainpipe Cleaners, Dishwashing Cleaners,; and Oven Cleaners), and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed with Annual Sales Figures; in US$ Million for Years; through 2008; Table 18: Canadian Household Cleaners; Market (2004& 2008): Percentage Breakdown; of Dollar Sales by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners, and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners,; Bathtub & Tile Cleaners, Drainpipe Cleaners, Dishwashing Cleaners, and Oven Cleaners),; and Bleaches (Liquid Bleaches and; Dry Bleaches); 5c.Mexico; Dishwashing Products - On the Rise; Surface & Specialty Cleaners; 6.Japan; Market Issues and Trends; Busy Lifestyle - A Key Driving Factor; Demand for Antibacterial Products On; the Rise; Wipes - An Emerging Category; Dishwashing Products Market - Small Sector; Surface & Specialty Cleaners Market -; Key Snapshots; Table 19: Japanese Household Cleaners Market by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners, and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bathtub &Tile Cleaners, Drainpipe Cleaners, Dishwashing Cleaners, and Oven Cleaners), and Bleaches (Liquid Bleaches and Dry Bleaches) Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008; Table 20: Japanese Household Cleaners Market (2004 & 2008): Percentage Breakdown of Dollar Sales by Product Group/Segment - Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners, and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bathtub & Tile Cleaners, Drainpipe Cleaners, Dishwashing Cleaners, and Oven Cleaners), and Bleaches (Liquid Bleaches and Dry Bleaches); 7.A European Perspective; 7a.Western Europe; Key Trends & Issues; Rising Working Women Force - A Key; Driving Factor; Fragrance Products On the Rise; Wipes and Rim Liquid In-the-Bowls -; Gaining Success; Surface and Specialty Cleaners Market; Dishwashing Market; Chlorine Bleach - A Mature Sector; 7b.France; Key Trends and Issues; Easy-to-Use Products On the Rise; Fragrant Products - Driving the Market; Anti Bacterial Products - Promising; Good Future; Dishwashing Products; Multipurpose Products Driving the Market; Table 21: French Household Cleaners Market by Product Segment - Surface Cleaners, Specialty Cleaners, and Bleaches Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008; Table 22: French Household Cleaners Market (2004 & 2008): Percentage Breakdown of Dollar Sales by Product Segment - Surface Cleaners, Specialty Cleaners, and Bleaches; 7c.Germany; Market Trends and Issues; New Consumer Groups - A Targeting Tool; Five Magic Words; Consumer Behavior - A Key Driving Trend; All-In-One Products - Emerging Concept; Chlorine Bleach - Used for Multipurpose Uses; Wipes - Emerging Category; Toilet Rim Liquids - In Demand; Specialists Product - On the Rise; Competitive Landscape; Table 23: German Household Cleaners Market by Product Segment - Surface Cleaners, Specialty Cleaners and Bleaches Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008; Table 24: German Household Cleaners Market (2004 & 2008): Percentage Breakdown of Dollar Sales by Product Segment - Surface Cleaners, Specialty Cleaners, and Bleaches; 7d.Italy; Market Trends; Convenience - A Key Driving Factor; Dishwashing Market - Gaining Momentum; Surface & Specialty Cleaners - On a Rise; Table 25: Italian Household Cleaners Market by Product Segment - Surface Cleaners, Specialty Cleaners, and Bleaches Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008; Table 26: Italian Household Cleaners Market (2004 & 2008): Percentage Breakdown of Dollar Sales by Product Segment - Surface Cleaners, Specialty Cleaners, and Bleaches; 7e.United Kingdom; Household Products; Table 27: Leading Brands in the UK Household Cleaner Market (2006): Percentage Breakdown of Value Sales for Finish Auto Dishwash, Fairy Hand Dishwash, Airwick Aircare, Glade Aircare, Flash Surface Cleaners, Cif Surface Cleaners, Domestos Bleach, Dettol Surface Cleaners, Mr. Muscle Surface Cleaners, Ambi Pur Aircare,; and Others; Key Trends & Issues; Increasing Demand for Premium Products; Wipes - Key Driving Force; Micro Fiber Products - Key Emerging Category; Natural and Environmental Friendly Products -; On the Rise; Detergent and Laundry market; Product Array & Application Areas; Detergent Powder Context; New Formulations & Brands; Table 28: UK Household Cleaners Market by Product Segment - Surface Cleaners, Specialty Cleaners, and Bleaches Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008; Table 29: UK Household Cleaners Market (2004 & 2008): Percentage Breakdown of Dollar Sales by Product Segment - Surface Cleaners, Specialty Cleaners, and Bleaches; 7f.Russia; Household Care Market; Dishwashing Products Market; Surface & Specialty Cleaners Market; Chlorine Bleach - Relatively Large Market; Competitive Landscape; Table 30: Russian Household Cleaners; Market by Product Segment - Surface; Cleaners, Specialty Cleaners, and Bleaches Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003; through 2008; Table 31: Russian Household Cleaners; Market (2004 & 2008): Percentage; Breakdown of Dollar Sales by Product; Segment - Surface Cleaners, Specialty Cleaners, and Bleaches; 8.Asia-Pacific Market Perspective; Dishwashers Market in Asia - A Niche Sector; Kitchen Cleaners Market - On the Rise; Bleach - Facing Tough Competition; Competitive Scenario; Table 32: Asia-Pacific Household Cleaners Market by Product Segment - Surface; Cleaners, Specialty Cleaners, and; Bleaches Independently Analyzed with; Annual Sales Figures in US$ Million for; Years 2003 through 2008; Table 33: Asia-Pacific Household Cleaners Market (2004 & 2008): Percentage; Breakdown of Dollar Sales by Product; Segment - Surface Cleaners, Specialty; Cleaners, and Bleaches; 8a.Australia; Surface Cleaners Market; Dishwashing Products Market -; Experiencing Growth; Toilet Care Products - Gaining Popularity; 8b.China; Housing Reforms - A Driving Factor; Task Specific Products - On the Rise; Soaps Market; Market Trends; Table 34: Detergents and Soaps Market in China (2003-2006): Percentage Breakdown of Volume Sales by Category - Synthetic Detergents and Toilet Soaps; Chinese Collar Cleaners Market; Collar Cleaners Context; Chinese Softener Industry; Softeners Market Stand; Chinese Laundry Products Market; Laundry Care Consumption Patterns; Consumption Patterns & Foreign Foray; Rising Demand; Retail Channels Role-Play; Laundry Care - Market Statistics; 8c.India; Surface & Specialty Cleaners Market; Dishwashing Products Market; Toilet Cleaners - A Niche sector; Competitive Landscape; 8d.Indonesia; Detergent Usage & Variants; Market Conditions; Market Updates; Alkyl Benzene Production Stand; Export Zone; 9.A Latin American Perspective; Dishwashers Penetration; Chlorine Bleach - Gaining New Momentum; Surface & Specialty Cleaners; Toilet Care Products - A Niche Sector; Table 35: Latin American Household Cleaners Market by Product Segment - Surface Cleaners, Specialty Cleaners, and Bleaches Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008; Table 36: Latin American Household; Cleaners Market (2004 & 2008): Percentage Breakdown of Dollar Sales by Product; Segment - Surface Cleaners, Specialty; Cleaners, and Bleaches; 9a.Brazil; Household Care Market; Soaps and Detergents Market; Industrial Growth; Economic Market Stand; 9b.Argentina; High Penetration of Dishwashers
GLOBAL DIRECTORY

Abstract

The global outlook series on Household Cleaners provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a short crisp review of the global market for Household Cleaners, including the recent mergers, acquisitions, and strategic corporate developments. The report provides quantitative analysis through 36 tables, which present numerical research findings/projections on sales of household cleaning products and brands across geographic market verticals. The US market discussion is richly punctuated with quantitative analysis, and numerical facts, and figures. The report offers descriptive analysis of key trends/issues, i.e. the growing importance convenience, the need for environment-friendly disinfectants, packaging and marketing strategies in vogue, product innovations and many more. Other regional markets abstracted include Canada, Mexico, Japan, Western Europe, France, Germany, Italy, UK, Russia, Asia, China, India, Indonesia, Latin America, and Brazil. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 343 companies worldwide.

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Household Cleaners

Table of Contents

Abstract