Broadcasting Industry

Published by: Global Industry Analysts

Published: Sep. 1, 2008 - 142 Pages

Table of Contents

1.Overview

Market for Satellite and Cable Broadcasting

2.Sources of Revenue

Advertising

Table 1: Global Market for Television

Advertising by Geographic Region -

North America, Europe, Asia-Pacific,

Latin America, and Other Markets Independently Analyzed with Annual Sales Figures in US$ Billion for Years 2003 through 2008

Pay-TV Channels

Video-on-Demand (VOD)

Table 2: Global Market for Video-on-Demand (VOD) by Video Operator Class/Category - Cable, Broadband, and Internet-Protocol Television (IPTV) Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2004 through 2008

Public Funding

3.Broadcasting Going Digital

Table 3: Global Internet-Protocol Television (IPTV) Market (2006-2010): Number of Subscribers in Millions by Region - Americas, Europe, Asia, and Others

4.Digital Broadcasting - The Future

5.Free-to-Air TV - Beginning to Lose Stand

6.Is Radio Broadcasting Going Obsolete?

7.Broadcasting Methods

8.Broadcasting Technologies

DTV Broadcasting Standards

ATSC System

DVB Standard

9.Transmission Techniques

Digital Transmission Vs. Analog Transmission

10.HD Broadcasting Standards in Select

Countries

11.Major Issues and Trends

Increased Levels of Piracy

Convergence Vs. Divergence

Open Standards - Increasing Interoperability

Interactive Content - Demand Vs. Detriments

Interactive TVs (ITVs) Gains Popularity

Exclusive Channels for Children Coming Up

Advertising Campaigns - Increasing Choices

Need for Reliable Satellite Services

Advent of Portable TV Technology

Programmers and Cable Operators Must

Join the Force

Market Growing for Digital Terrestrial

Television (DTT)

Distribution - Terrestrial/Satellite/Cable

12.Market Penetration and Reach-Quantitative

Analysis by Sub-segments

Broadband Market

Table 4: Global Market for Broadband Net Households by Category - Digital Subscriber Line (DSL), Cable Modem, and Satellite Households Independently Analyzed with

Annual Figures in Million for Years 2003

through 2008

Table 5: Global Market for ADSL Broadband Market by Geographic Region - North America, Europe, Japan, and Asian Markets Independently Analyzed with Subscribers in Million for Years 2003 through 2008

Digital Terrestrial Television (DTT)

Table 6: Global Digital Terrestrial Television Market (2005): Service User Households in Millions by Country - China, Russia, India, Japan, Brazil, Italy, Indonesia, France, UK,

and USA

Digital Direct-To-Home

Table 7: Global Digital Direct-to-Home Broadcast Homes Market (2005): Percentage Breakdown by Country - Spain, USA, France, UK, Canada, Malaysia, Italy, Poland, New Zealand, Japan, Austria, Australia, Mexico, Venezuela, Portugal, Norway, Sweden,

Denmark, Ireland, and Brazil

Cable TV Penetration

Table 8: Global Cable Television Market

(2004 & 2008): Percentage Breakdown of Household Penetration by Country -

Belgium, Switzerland, Netherlands,

Israel, Taiwan, Canada, USA, Denmark, Germany, Ireland, Argentina, Sweden,

and Others

Digital Cable TV Household Penetration

Table 9: Global Digital Cable Television

Market (2010): Number of Households

in Millions by Country - China, USA,

Germany, Japan, India, Canada, UK, Netherlands, Brazil, Argentina, Taiwan,

South Korea, Turkey, France, Mexico,

Belgium, and Others

HDTV Market

Table 10: Global Market for HDTV by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America, and Rest of World markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2005 through 2008

Table 11: Global Market for HDTV (2005-2008): Geographic Regions Ranked by Growth - Asia-Pacific, USA, Canada, Europe, Latin America, Japan, and Rest of World

13.Outlook

14.Mergers and Acquisitions

15.Strategic Corporate Developments

16. Product/Service Launches

17.A North American Perspective

17a. The United States

Overview

Table 12: Broadcasting Market in the US (2005): Percentage Breakdown by Category - Cable, Satellite, Low-Power Satellite, and Others

Table 13: TV Distribution Advertising Market

in the US (2007-2010): Value in US$ Billion by Category - TV Stations, Local, National Spot,

and Multichannel Systems

Table 14: Leading Advertising Media to Which Teens Pay More Attention in the US (2005): Breakdown in Survey Percentage for

Cable TV, Radio, and Broadcast TV

Radio Broadcasting Market

Table 15: US Market for Local Radio Stations Analyzed with Annual Internet-Derived

Revenues in US$ Million for Years 2004

through 2010

Competitive Scenario

Television Broadcasting Market

Table 16: TV Broadcasting Market in the US (2004-2006): Number of TV Channels Available in an Average Household and Percentage of Available/Existing Channels Viewed

Competitive Scenario

Table 17: US Market for Broadcasting

Analyzed with Annual Expenditure on Cable Television Programming in US$ Billion for 2003 through 2008

Table 18: Leading Cable Networks in the US Broadcasting Market (2006): Viewing Ratings During Primetime for USA Network, Disney Channel, TNT, ESPN, Lifetime, TBS, Cartoon Network, Nick at Nite, Fox News Channel,

and Hallmark Channel

Direct Broadcast Satellite Television

Table 19: Direct Broadcasting Satellite Market

in the US (2005): Percentage Breakdown of Subscribers by Type - Single Family Home, Mobile Home, Apartment, Multi-Family Home, Condo, and Others

Digital TV Broadcasting

Table 20: US Market for Digital TV by

Platform - Direct-To-Home, Cable, and

Digital Terrestrial Households Independently Analyzed with Annual Households in Millions

for Years 2003 through 2008

Television Watching Habits - Demographic

Surveys

Table 21: Television Viewership in the US

(2005): Survey Percentage for Urban

Market and National Market by Demographic Profile - Married, Households with Children aged < 18, White, Black, Hispanic, Asian, Household Income$25K, Household Income $25K & $50K, Household Income $50K & $75K, and Household Income $75K & $100K

Table 22: Leading Pay Television Subscribers in the US (2005): Survey Percentage for

Movies, Documentaries, Education, Children's Programming, Sports, News & Information, and Music

17b. Canada

Overview

Consolidations Marks the Canadian

Broadcasting Sector

Table 23: Canadian Market for Advertising by Broadcasting Media - Television and Radio Independently Analyzed with Annual Revenue Figures in C$ Million for Years 2003 through 2008

Television Broadcasting

Table 24: Canadian Market for Television

Service by Subscriber - Cable TV, Digital TV, Satellite TV, Digital Cable TV,and Digital Wireless TV Independently

Analyzed with Annual Subscribers

in Million for Years 2003 through 2008

Table 25: Canadian Market for Pay Television Analyzed with Annual Sales Figures

in C$ Million for Years 2003 through 2008

Radio Broadcasting

Table 26: Canadian Market for Radio

Advertising Analyzed with Annual Sales

Figures in C$ Million for Years 2003

through 2008

18.A European Perspective

Overview

Radio Broadcasting

Table 27: European Market for Radio

Advertising Analyzed with Annual Sales Figures in € Billion for Years 2003 through 2008

Television Broadcasting

Table 28: Broadcasting Market in Europe (2006): Number of Video-on-Demand (VOD) and Near Video-on-Demand (NVOD) Services Introduced by Technology Platform/Category - Cable, Satellite, DTT, and IPTV

Table 29: European Market for Television by Select Country - Germany, Poland Czech Republic, Netherlands, and Austrian Markets Independently Analyzed with Annual Household Figures in Million for Years 2003

through 2008

Internet-Protocol Television (IPTV) Service

Table 30: Internet-Protocol Television (IPTV) Market in Western Europe (2005): Subscription Revenues in € Million by Select Country -

France, Italy, Spain, UK, Norway, Sweden, Denmark, and Belgium

Table 31: Internet-Protocol Television (IPTV) Market in Europe (2005): Number of Subscribers in '000s by Select Country - France, Italy, Spain, Germany, UK, Netherlands, Norway, Sweden,

and Belgium

Table 32: Internet-Protocol Television (IPTV) Market in Europe (2005): Percentage

Penetration of IPTV in Total Pay TV Households by Select Country - Italy, Spain, France,

Norway, Slovenia, Sweden, Belgium,

Netherlands, and UK

Table 33: Internet-Protocol Television (IPTV) Market in Europe (2005): Subscriber Base

in ‘000 by IPTV Operator - Imagenio,

Telefonica; MaLigne TV, France Telecom;

Canal Plus Le Bouquet, CanalSat; Free Box,

Free Telecom; Fastweb TV, Fastweb; TPS; Neuf TV, Neuf Telecom; T-Online Vision (VoD only), Deutsche Telekom; Homechoice, VideoNetworks; and Lyse Tele, Lyse Energi

Multi-Channel Television Service

Table 34: Western European Market for Multi Channel Television Service by Country - Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK,

Czech Republic, Hungary, Poland, and Russian Markets Independently Analyzed with Annual Subscribers in Millions for Years 2003

through 2008

Interactive Television

Table 35: European Market for Interactive Television Advertising by Country - Germany, UK, Sweden, France, Italy, Spain, and Others Markets Independently Analyzed with Annual Sales Figures in £ Million for Years 2003

through 2008

18a.France

Radio Broadcasting

TV Broadcasting

Market Players

Table 36: French Market for Television Broadcast Services by Type - Cable and Satellite Independently Analyzed with

Annual Household Figures in Millions for

Years 2003 through 2008

18b. Germany

Radio Broadcasting

TV Broadcasting

Trends

18c. Italy

Overview

Radio Broadcasting

Television Broadcasting

Table 37: Number of Broadcast Television Service Households by Select Type in Italy: Annual Market for 2003 through

in Millions for Cable and Satellite

Table 38: Television Households in Italy:

Annual Market for 2003 through

in Millions

Table 39: Audience of Leading Television Channels in Italy: 2005 Percentage Market Share for RAI (three channels), Mediaset (three channels), La Sette (two channels), and Others

18d. Spain

Overview

Table 40: Broadcast Television Penetration by Type in Spain: 2005 in Percentage for Direct-To-Home Satellite, Cable, and Digital Terrestrial Television

Television Broadcasting

Digital Terrestrial Television

Emergence of Local TV

Table 41: Number of Households with Broadcast Television Services by Type in

Spain: Annual Market for 2003 through

in Millions for Satellite and Cable

18e. The United Kingdom

Broadcasting Regulations

Table 42: Number of Broadcasting Services Households in the UK: Annual Market for 2003 through 2008 in Millions of Households for Terrestrial Analog, Digital Satellite, Digital Cable, and Digital Terrestrial

Radio Broadcasting

TV Broadcasting

Table 43: Number of Households with Broadcast Television Services by Type in UK: Annual Market for 2003 through 2008 in Millions for

and Satellite and Cable

Table 44: iTV Network Viewers by Characteristics in the UK: 2005 Survey Percentage

19.Asia-Pacific/Asia

Cable Broadcasting

Table 45: Cable Households By Geographic Regions in Asia: Annual Market for 2003 through 2008 in Millions of Numbers for China, India, Japan, Taiwan, Philippines, South Korea, Australia, Hong Kong, Singapore, Thailand, Indonesia, Malaysia, Pakistan, and

New Zealand

The Multi-Channel Television

Table 46: Multi Channel Television Service Subscribers by Country in Asia: Annual Market for 2003 through 2008 in Millions for China, India, Japan, Taiwan, South Korea, Philippines, Pakistan, Australia, Hong Kong, Indonesia, Thailand, Malaysia, Singapore, and

New Zealand

Pay Television (Pay TV) Market

Table 47: Number of Pay Television Services Households by Country in Asia: Annual Market for 2003 through 2008 in Millions of households for China, India, Indonesia, Korea, Thailand, Philippines, Malaysia, Taiwan, Hong Kong,

and Singapore

Table 48: Pay Television Services Penetration

in Asia: 2005 in Percentage for Taiwan, India, Korea, Indonesia, China, Hog Kong, Singapore, Malaysia, Philippines, and Thailand

19a. Australia

TV Broadcasting

Table 49: Number of TV, Cable, and Satellite Households in Australia: Annual Market for 2003 through 2008 in Millions

Table 50: Australian Broadcasting Market

(2004 & 2005): Number of Subscribers in Millions for Broadband and Pay-TV

Table 51: Broadcasting Media in Australia - Annual Advertising Expenditure for Television and Radio in US$ Million for Years 2003 through 2009

TV Networks

Table 52: Leading Television Networks in Australia by Viewership: 2005 Percentage

Market Share for Nine Network, Seven Network, Network Ten, Australian Broadcasting Corp., and Special Broadcasting Service

Multi-Channel TV

Table 53: Multi-channel Television Service Operators by Subscribers in Australia:

Annual Market for 2003 in Thousands for Foxtel, Austar, and C&W Optus

19b. Japan

Table 54: Internet-Protocol Television (IPTV) Market in Japan - Number of Subscribers in Millions for Years 2006 through 2010

Table 55: Broadcasting Media in Japan: Annual Advertising Expenditure for Television and Radio in US$ Million for Years 2003 through 2009

19c. China

Overview

Table 56: Television and Radio Broadcasting Penetration in China: 2005 Percentage of Population Covered for TV and Radio

Table 57: TV and Radio Advertisement

Turnover in China: Annual Market for 2003 through 2008 in Billions of Renminbi

Radio Broadcasting

Television Broadcasting

Table 58: Chinese Internet-protocol Television (IPTV) Market (2006): Percentage Breakdown of Consumer Preferences for Video-on-demand, Live TV Broadcast, and Time Shifted TV Broadcast

Modes of TV Broadcasting

Table 59: Number of Broadband Television Households in China: Annual Market for 2003 through 2008 in Millions

Table 60: Basic Cable Television Service Revenues in China: Annual Market for 2003 through 2008 in Billions of US$

20.A Latin American Perspective

Overview

Television Broadcasting

Table 61: TV Distribution Market

in Latin America (2007-2010): Value

in US$ Million by Category - Subscriptions

and Video-on-Demand

Table 62: Number of Television Households by Country in Latin America: Annual Market for 2003 through 2008 in Millions for Brazil, Mexico, Argentina, Colombia, Venezuela, Puerto Rico, and Others

Table 63: Number of Broadcast Television Service Households by Type in Latin America: Annual Market for2003 through

in Millions for Cable and Satellite

Table 64: Cable Television Market

in Latin America (2005): Number Households

in Thousands by Country - Argentina, Brazil,

Chile, Mexico, Colombia, Costa Rica, Ecuador, Guatemala, Panama, Paraguay, Peru, and Uruguay

20a. Mexico

Overview

Television Broadcasting

Table 65: Television Broadcasting Industry

by Number of TV Households in Mexico:

Annual Market for 2003 through in Millions of Households

Table 66: Mexican Television Broadcasting Industry by Pay TV Subscribers: Annual

Market for 2003 through 2008 in Millions of Subscribers for Cable, MMDS, and DTH

21.The Middle East

Television Broadcasting

Table 67: Broadcasting Market in the Middle East: Number of Television Households in ‘

for 2005 through 2008 by Gulf Country -

Saudi Arabia, UAE, Kuwait, Oman, Bahrain,

and Qatar

Table 68: Broadcasting Market in the Middle East: Number of Satellite Television Households in ‘000 for 2005 through 2008 by Gulf Country - Saudi Arabia, Kuwait, UAE, Oman, Bahrain,

and Qatar

Table 69: Broadcasting Market in the Middle East: Number of MMDS/Cable TV Households

in ‘000 for 2005 through 2008 by Leading

Gulf Country - UAE, Kuwait, and Qatar

Table 70: Broadcasting Market in the Middle East: Number of Pay Direct-to-home (DTH) Households in ‘000 for 2006 through

by Leading Gulf Country - Saudi Arabia,

Kuwait, UAE, Bahrain, and Oman

Table 71: Broadcasting Market in the Middle East: Number of Multi-channel Television Households in ‘000 for 2006 and 2007 by

Gulf Country - Saudi Arabia,

UAE, Kuwait, Oman, Bahrain,

and Qatar

Table 72: Broadcasting Market in the Middle East: Number of Pay Television Households

in ‘000 for 2006 through 2008 by Gulf Country - UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman

Table 73: Broadcasting Market in the Middle East: Net Television Advertising in US$ Million for 2005 through 2008 by Gulf Country - UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar

22.An African Perspective

22a. North Africa

Television Broadcasting

Table 74: Broadcasting Market in North Africa: Number of Television Households in ‘000 for 2005 through 2008 by Country - Egypt,

Algeria, Morocco, and Tunisia

Table 75: Broadcasting Market in the North Africa: Number of Multi-channel Television Households in ‘000 for 2006 and 2007 by

Country - Egypt, Algeria, Morocco, and

Tunisia

Table 76: Broadcasting Market in the North Africa: Number of Pay Television Households

in ‘000 for 2006 through 2008 by Country -

Egypt, Algeria, Tunisia, and Morocco

Table 77: Broadcasting Market in the North Africa: Number of Pay Direct-to-home (DTH) Households in ‘000 for 2006 through

by Country - Egypt, Algeria, Tunisia, and Morocco

Table 78: Broadcasting Market in North Africa: Number of Satellite Television Households in ‘000 for 2005 through 2008 by Country -

Egypt, Algeria, Morocco, and Tunisia

Table 79: Broadcasting Market in North Africa: Net Television Advertising in US$ Million

for 2005 through 2008 by Country - Egypt, Morocco, Tunisia, and Algeria

22b. South Africa

Overview

Policy Process

Broadcasting Reforms

Private Sector in Broadcasting

Advertising

Broadcasting and Manufacturing

Sector

Cross Ownership Issues

Television Market in South Africa

GLOBAL DIRECTORY

Abstract

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