2008 US Holiday Spending on Consumer Electronics

Published by: In-Stat

Published: Oct. 27, 2008 - 29 Pages

Table of Contents

Executive Summary

Introduction

Last Year’s Consumer Electronic Purchases

What Type of Consumer Are You?

Consumer Electronic Spending Preferences, by Product Segment

High-Definition TVs

Personal Computers

Digital Cameras

Personal Navigation Devices

Mobile Phones

Portable Media Players

Future iPod Purchasers

Video Game Consoles

Personal Video Recorders

Portable Gaming Devices

Conclusions

Methodology

Technology Adoption Panel

Survey Demographics

Gender

Age

Income

Related In-Stat Reports

List of Tables

Table 1. Top Five Consumer Electronic Product Categories, 2006 vs. 2007 vs. 2008

Table 2. What Consumer Electronic Product Are You Considering at the 2008 Holiday Season?

Table 3. Did You Purchase a CE Product Last Year?

Table 4. How Much Did You Spend on CE Products Last Holiday Season?

Table 5. When Do You Make Your Holiday CE Purchase?

Table 6. Are You An Early Adopter?

Table 7. CE Product Purchase Influencers

Table 8. Which HDTV Brand Will You Consider Purchasing?

Table 9. How Much Do You Plan to Spend on Your HDTV Purchase?

Table 10. Reason for Planned HDTV Purchase

Table 11. Which PC Brand Will You Consider Purchasing?

Table 12. How Much Do You Plan to Spend on Your PC Purchase?

Table 13. Reason for Planned PC Purchase

Table 14. Which Digital Camera Brand Will You Consider Purchasing?

Table 15. How Much Do You Plan to Spend on Your Digital Camera Purchase?

Table 16. How Many Megapixels Do You Want Your Digital Camera to Have?

Table 17. Reason for Planned Digital Camera Purchase

Table 18. Which PND Brand Will You Consider Purchasing?

Table 19. How Much Do You Plan to Spend on Your PND Purchase?

Table 20. Reason for Planned PND Purchase

Table 21. Which Mobile Phone Brand Will You Consider Purchasing?

Table 22. Do You Want Your Mobile Phone to Play Music?

Table 23. Do You Want Your Mobile Phone to Support Navigation Applications?

Table 24. Reason for Planned Mobile Phone Purchase

Table 25. Which PMP Brand Will You Consider Purchasing?

Table 26. Will the PMP You Purchase Play Video?

Table 27. How Much Do You Plan to Spend on Your PMP Purchase?

Table 28. Reason for Planned PMP Purchase

Table 29. iPod Model Planning to Purchase

Table 30. Reason for Planned iPod Purchase over Other PMP Brands

Table 31. Which Video Game Console Brand Will You Consider Purchasing?

Table 32. Reason for Planned Video Game Console Purchase

Table 33. Which PVR Brand Will You Consider Purchasing?

Table 34. How Much Do You Plan to Spend on Your PVR Purchase?

Table 35. Reason for Planned PVR Purchase

Table 36. Which Portable Gaming Device Brand Will You Consider Purchasing?

Table 37. Reason for Planned Portable Gaming Device Purchase

Table 38. Gender

Table 39. Age

Table 40. Income

Abstract

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