Mobile Ticketing - Transport, Sport, Entertainment & Events 2008-2013

Published by: Juniper Research Limited

Published: Oct. 1, 2008 - 140 Pages

Table of Contents

Executive Summary

Introduction

Mobile Commerce Stream

Mobile Ticketing Technology

Mobile Commerce Market Trends

Drivers & Constraints

Market Segmentation and Development

Market Projections

Recommendations

1. Technology and Segmentation

1.1 Introduction

1.2 Definition

1.3 Technology

1.3.1. Code (predominantly Barcode)

Figure 1.1: One-Dimensional Barcode

Figure 1.2: Two-Dimensional Barcode (PDF417)

Figure 1.3: Two-Dimensional Barcode

Figure 1.4: Two-Dimensional Barcode (MaxiCode) (DataMatrix)

Figure 1.5: Two-Dimensional Barcode (QR Code)

1.3.2. Contactless RFID - NFC

i. Technology

Figure 1.6: Typical NFC Implementation

ii. Uses

Figure 1.7: Oyster Card Using MIFARE Technology

Figure 1.8: Uses of NFC

iii. Security

1.3.3 Contactless RFID - FeliCa

i. Standards & Specification

Figure 1.9: Sony FeliCa IC Card and Reader/Writer

ii. Security

Figure 1.10: Sony FeliCa Security Features

Figure 1.11: FeliCa Networks Platform Management

Figure 1.12: Uses of FeliCa

1.4 Market Segmentation

1.4.1. Transport mTicketing

1.4.2. Sporting Events mTicketing

1.4.3. Entertainment & Events mTicketing

2. Market Trends, Drivers and Constraints

2.1 Introduction

2.2 Mobile Commerce Market Trends

2.2.1 Tellabs Interview

Figure 2.1: Tellabs Mobile Backhaul Solution

2.2.2 Bango Interview

Figure 2.2: Bango Analytics User Data Snapshot

2.3 Drivers & Constraints

Figure 2.3: Mobile Ticketing: Summary of Market Drivers & Constraints

2.3.1 Drivers

i. User Demand

ii. Cost Savings

iii. Increase in ARPU

iv. One to One Marketing

v. Enhanced Security

vi. Increase in Customer Retention for Mobile Operators

vii. Queue Busting

viii. Environmental Benefits

ix. Last Minute Sales

x. Mobile Value Added Services (MVAS)

2.3.2 Constraints

i. Availability of Capable Handsets

ii. Lack of Clear Business Model

iii. Support Issues - Who Owns the Customer?

iv. MMS Issues

v. Mobile Barcode Reading Issues

vi. Operators Excluded?

vii. Ecosystem Incentivisation

3. Vendor Strategies

3.1 Introduction

3.2 Vendors

3.2.1 Tagit Interview

Figure 3.1: Tagit Connects Applications

Figure 3.2: Tagit MCommerce Solution

Figure 3.3: Tagit Strategy

3.2.2 YourRail Interview

Figure 3.4: YourRail System

3.2.3 Atos Origin

Table 3.1: Atos Origin Customers

3.2.4 Masabi Interview

3.2.5 IRIS Interview

3.2.6 Mobiqa

Figure 3.5: Mobiqa mobi-ticket

Table 3.2: Mobiqa Sales Announcements

3.2.7 First Ondemand Interview

3.2.8 Trinity Mobile

Table 3.3: Trinity Mobile Sales Announcements

4. Applications and Services Strategies

4.1 Introduction

4.2 Transport Mobile Tickets

4.2.1 UK: Chiltern Railways

Figure 4.1: Chiltern Railways eticket Link

4.2.2 UK: Heathrow Express

4.2.3 Italy: Trenitalia

4.2.4 France: Air France

Figure 4.2: Air France Mobile Ticketing

4.2.5 India: Kingfisher Airlines

4.2.6 Poland: LOT Polish Airlines

4.2.7 UK: O2 Wallet Trial & Oyster Card

4.2.8 Germany: Lufthansa

Figure 4.3: Lufthansa Mobile Portal

4.2.9 Japan: Mobile FeliCa (osaifu-keitai)

4.2.10 Austria: A1 Mobilkom

Figure 4.4: A1 Mobilkom Train Ticket Purchase

4.3 Sport Mobile Tickets

4.3.1 USA: Tickets.com

Figure 4.5: Tickets.com Home Page

Figure 4.6: Mobile Tickets at Washington Nationals

4.3.2 UK: Everton Football Club

Figure 4.7: Everton Football Club Txt2Ticket Service

4.3.3 India: IPL Cricket

Figure 4.8: Indian Premier Cricket League Mobile Ticket Delivery

4.4 Entertainment and Events Mobile Tickets

4.4.1 India: Adlabs & PVR

4.4.2 USA: Fandango

Figure 4.9: Fandango For Your Mobile Phone

4.4.3 USA: Repeatseat.com

4.4.4 Singapore: Singapore Air Show

4.5 Conclusion

5. Market Forecast: Approach

5.1 Introduction

5.2 Methodology

5.2.1 Geographical Splits

5.2.2 Approach and Assumptions

Figure 5.1: Mobile Ticketing Market Forecast Methodology

5.3 Growth of the Cellular Market

5.3.1 Global Cellular Subscriber Market

Figure 5.2: Cellular Subscriber Growth (m) by Region, 2006-2013

Table 5.1: Cellular Subscriber Growth (m) by Region, 2006-2013

Figure 5.3: Cellular Subscriber Base, Market Share (%) by Region 2006-2013

Figure 5.4: Cellular Subscribers Penetration (%) by Region 2006-2013

5.3.2 Leading Mobile Operator Groups by Subscriber Base

Table 5.2: Leading Mobile Operator Groups by Subscriber Base (m) Q1 2008

5.3.3 Growth of 3G

Table 5.3: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

Figure 5.5: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

5.4 Regional Cellular Market Growth

5.4.1 North America

i. Mobile Phone Penetration

ii. US Market Structure

iii. 3G Adoption

Figure 5.6: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

Table 5.4: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

5.4.2 South America

i. Diverse Region

ii. Mobile Penetration Rates

iii. Dominant Technology

iv. Players in Region

Figure 5.7: South American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

v. 3G Deployments

Table 5.5: South American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

5.4.3 Western Europe

i. Mobile Penetration

Figure 5.8: Western Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

ii. Market Structure

iii. 3G Penetration

Table 5.6: Western Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

5.4.4 Eastern Europe

i. Mobile Penetration

Figure 5.9: Eastern Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

Table 5.7: Eastern Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

ii. 3G Penetration

5.4.5 Far East & China

i. Mobile Penetration

ii. 3G Services

Figure 5.10: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

Table 5.8: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

5.4.6 Indian Sub Continent

i. Mobile Penetration

Figure 5.11: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

ii. 3G Services

Table 5.9: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

5.4.7 Rest of Asia Pacific

i. Mobile Penetration

Figure 5.12: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

ii. 3G Adoption

Table 5.10: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

5.4.8 Africa & Middle East

i. Market Background

ii. Mobile Penetration

Figure 5.13: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

iii. Players

iv. ARPU

v. 3G Adoption

Table 5.11: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013

6. Market Forecast: All Segments

6.1 Introduction

6.2 Mobile Ticketing Users

Table 6.1: Mobile Phone Users (%) Who Use Mobile Ticketing: Regional Forecast 2008-201390

Figure 6.1: Total Mobile Phone Users (m) Who Use Mobile Ticketing: Regional Forecast 2008- 2013

Table 6.2: Total Mobile Phone Users (m) Who Use Mobile Ticketing: Regional Forecast 2008-2013

6.3 Mobile Ticketing Traffic

Figure 6.2: Average Number of Mobile Ticketing Transactions Made Per Mobile Ticketing User: Regional Forecast 2008-2013

Table 6.3: Average Number of Mobile Ticketing Transactions Made Per Mobile Ticketing User: Regional Forecast 2008-2013

Figure 6.3: Total Number of Mobile Tickets (m): Regional Forecast 2008-2013

Table 6.4: Total Number of Mobile Tickets (m): Regional Forecast 2008-2013

6.4 Mobile Ticketing Transaction Value

Table 6.5: Average Mobile Ticket Transaction Value ($): Regional Forecast 2008-2013

Figure 6.4: Total Mobile Ticketing Transaction Value ($m): Regional Forecast 2008-2013

Table 6.6: Total Mobile Ticketing Transaction Value ($m): Regional Forecast 2008-2013

6.5 Market Segmentation

Figure 6.5: Market Segmentation by Transaction Value ($m): Regional Forecast 2008-2013

Table 6.7: Market Segmentation by Transaction Value ($M): Regional Forecast 2008-2013

Figure 6.6: Market Segmentation by Transaction Value (%): Regional Forecast 2008-2013

7. Market Forecast: Transport

7.1 Introduction

7.2 Transport Mobile Ticketing Users

Table 7.1: Mobile Phone Users (%) Who Use Transport Mobile Ticketing: Regional Forecast 2008-2013

Figure 7.1: Total Mobile Phone Users (m) Who Use Transport Mobile Ticketing: Regional Forecast 2008-2013

Table 7.2: Total Mobile Phone Users (m) Who Use Mobile Ticketing: Regional Forecast 2008-2013

7.3 Transport Mobile Ticketing Traffic

Figure 7.2: Average Number of Transport Mobile Ticketing Transactions Made Per Mobile

Ticketing User: Regional Forecast 2008-2013

Table 7.3: Average Number of Transport Mobile Ticketing Transactions Made Per Mobile

Ticketing User: Regional Forecast 2008-2013

Figure 7.3: Total Number of Transport Mobile Tickets (m): Regional Forecast 2008-2013

Table 7.4: Total Number of Transport Mobile Tickets (m): Regional Forecast 2008-2013

7.4 Transport Mobile Ticketing Value

Table 7.5: Average Transport Mobile Ticket Value ($): Regional Forecast 2008-2013

Figure 7.4: Total Transport Mobile Ticketing Transaction Value ($m): Regional Forecast 2008- 2013

Table 7.6: Total Transport Mobile Ticketing Transaction Value ($m): Regional Forecast 2008- 2013

8. Market Forecast: Sporting Events

8.1 Introduction

8.2 Sporting Events Mobile Ticketing Users

Table 8.1: Mobile Phone Users (%) Who Use Sporting Events Mobile Ticketing: Regional Forecast 2008-2013

Figure 8.1: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing: Regional Forecast 2008-2013

Table 8.2: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing: Regional Forecast 2008-2013

8.3 Sporting Events Mobile Ticketing Traffic

Figure 8.2: Average Number of Sporting Events Mobile Ticketing Transactions Made per Mobile Ticketing User: Regional Forecast 2008-2013

Table 8.3: Average Number of Sporting Events Mobile Ticketing Transactions Made Per Mobile Ticketing User: Regional Forecast 2008-2013

Figure 8.3: Total Number of Sporting Events Mobile Tickets (m): Regional Forecast 2008-2013109

Table 8.4: Total Number of Sporting Events Mobile Tickets (m) Per Annum: Regional Forecast 2008-2013

8.4 Sporting Events Mobile Ticketing Value

Table 8.5: Average Sporting Events Mobile Ticket Value ($): Regional Forecast 2008-2013

Figure 8.4: Total Sporting Events Mobile Ticket Value ($m): Regional Forecast 2008-2013

Table 8.6: Total Sporting Events Ticketing Transaction Value ($m): Regional Forecast 2008- 2013

9. Market Forecast: Entertainment & Events

9.1 Introduction

9.2 Entertainment & Events Mobile Ticketing Users

Table 9.1: Mobile Phone Users (%) Who Use Entertainment & Events Mobile Ticketing: Regional Forecast 2008-2013

Figure 9.1: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing: Regional Forecast 2008-2013

Table 9.2: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing: Regional Forecast 2008-2013

9.3 Entertainment & Events Mobile Ticketing Traffic

Figure 9.2: Average Number of Entertainment & Events Mobile Ticketing Transactions made Per Mobile Ticketing User: Regional Forecast 2008-2013

Table 9.3: Average Number of Entertainment & Events Mobile Ticketing Transactions Made Per Mobile Ticketing User: Regional Forecast 2008-2013

Figure 9.3: Total Number of Entertainment & Events Mobile Tickets (m): Regional Forecast 2008-2013

Table 9.4: Total Number of Entertainment & Events Mobile Tickets (m): Regional Forecast 2008-2013

9.4 Entertainment & Events Mobile Ticketing Value

Table 9.5: Average Entertainment & Events Mobile Ticket Value ($): Regional Forecast 2008-2013

Figure 9.4: Total Entertainment & Events Mobile Ticketing Transaction Value ($m): Regional Forecast 2008-2013

Table 9.6: Total Entertainment & Events Mobile Ticketing Transaction Value ($m): Regional Forecast 2008-2013

10. Market Forecasts: Mobile Purchase

10.1 Users

Table 10.1: % Mobile Ticketing Users who also Purchase Tickets by Mobile: Regional Forecast 2008-2013

Figure 10.1: % Mobile Ticketing Users who also Purchase Tickets by Mobile: Regional Forecast 2008-2013

Figure 10.2: Mobile Ticketing Users who also Purchase Tickets by Mobile (m): Regional Forecast 2008-2013

Table 10.2: Mobile Ticketing Users who also Purchase Tickets by Mobile (m): Regional Forecast 2008-2013

10.2 Transaction Traffic

Table 10.3: Total Mobile Purchased Tickets (m): Regional Forecast 2008-2013

Figure 10.3: Total Mobile Purchased Tickets (m): Regional Forecast 2008-2013

Figure 10.4: Mobile Purchased versus Non-mobile Purchased Tickets Trend (%): Regional Forecast 2008-2013

10.3 Transaction Values

Figure 10.5: Mobile Purchased Tickets Transaction Value ($m): Regional Forecast 2008-2013 .126

Table 10.4: Mobile Purchased Tickets Transaction Value ($m): Regional Forecast 2008-2013126

11. Standards & Forums

11.1 Introduction

11.1.1 Who is Doing What?

Table 11.1: Overview of Selected Forum Activity

11.2 Association of Train Operating Companies (ATOC)

11.2.1 Members

11.3 dotMobi

11.4 EMVCo

11.5 ETSI

11.5.1 Members

11.6 European Payments Council

11.7 GSM Association

11.7.1 Pay-Buy Mobile

Figure 11.1: Pay-Buy Mobile Ecosystem

11.7.2 Members

11.8 International Air Transport Association (IATA)

Figure 11.2: IATA BCBP Bar Code Standards

11.8.1 Members

11.9 International Organisation for Standards (ISO)

11.9.1 Members

11.10 Mobey Forum

11.10.1 Members

11.11 Mobile Marketing Association

11.11.1 Members

11.12 Mobile Payment Forum

11.12.1 Members

11.13 NFC Forum

11.13.1 Members

11.14 Open Mobile Alliance (OMA)

11.14.1 Members

11.15 Smart Card Alliance

11.15.1 Members

Abstract

The Juniper mobile ticketing report provides the most up to date view of the sector available. It provides a six year forecasting suite split by eight world regions detailing how mobile ticketing subscriber take-up, ticket prices, transaction volumes and mobile ticketing gross transaction values will develop over the next six years.

Crucially this report segments the mobile ticketing market into 3 key sectors: Transport ticketing; Sporting Event ticketing and; Entertainment and Other Event ticketing - whilst providing a unique insight into the products, plans and strategies of a number of leading players within each of these sectors.

Through one to one interviews with the key mobile ticketing players backed up with other primary and secondary research, this report offers a thorough investigation of the opportunity for vendors, transport operators, entertainment and sporting organisations to be part of this potentially highy lucrative value chain.

Key questions answered by this mobile ticketing report:

• How many mobile subscribers will use their mobile devices to buy tickets over the next five years?
• How much will mobile ticketing transaction values increase over the period?
• Which ticketing agencies are leading the move to mobile ticketing purchase and delivery?
• What will be the size and growth of the transport, sporting and entertainment/events mobile ticketing sectors over the next five years?

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