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Green Technology Consumer Buying Behavior

Published by: HANSA GCR

Published: Aug. 1, 2008 - 6 Pages


Table of Contents


1) Introduction

2) Consumers are Serious about Green.

Here we showcase environmentally related personal practices to underscore that they are serious and comitted to Green.

3) Consumers are mindful of environmental impacts when making purchase decisions for products and services

4) Consumers are purchasing greener technology products and are feeling good about it.

5) Conclusions and Recommendations

Abstract

This report explores consumers’ seriousness about green. Consumers are mindful of environmental impacts when making purchasing decisions for products and services. They are purchasing greener consumer technology products and are feeling good about it and this is not about demographics but attitude. This information will help technology product marketers to understand the mindset of consumers and how they make their green purchase decisions.

Methodology

This report is derived from Green TECHpulse'08 study was done in the earlier part of 2008 among consumers in the US. Respondents for this study represent affluent households with annual income of at least $50,000. A total of 1,200 individuals participated in the survey: 800 from households with annual income of $50,000 to $120,000 and 400 from households with annual income of $120,000 or more. All respondents had made a home technology purchase such as computers, digital cameras, or mobile phones within the past 18 months. All had at least substantial influence on the final purchase decision.

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