Identifying Consumer Demand

Published by: just-food

Published: Sep. 30, 2008 - 20 Pages

Table of Contents

Introduction

Objectives

Terms of reference

Glossary

Methodology

Defining demand

Segmenting audiences

Linking cause and effect

Innovative programmes

Old standbys

Online sales

High-tech and ‘new’ advertising

Stimulating demand

New product development

Special cases

Marketing to children

Disconnections

Too many holes

The whole package counts

Demographics and evolution

Identifying new market demand

Migration

Imports and exports

Eating patterns and migration

Ask the experts

What they do and how

Identifying b2b demand

The ethics of demand

Conclusion

Abstract

This month's briefing presents a snapshot of the ways and means manufacturers and retailers can identify demand. We look at the methods and processes they use to gather, assess and implement information on what consumers have bought and will buy in future, including an examination of loyalty schemes and data mining. Influencing factors will also be considered, including the movement of people within and between countries and the ways in which that may create and develop demand.

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