Internet-Enabled TV Market in China: Open Apple TV

Published by: In-Stat

Published: Oct. 13, 2008 - 35 Pages

Table of Contents

Executive Summary

Introduction

Digital Cable TV: Two-Way Application Deficiency

Broadband Access—ARPU Needs to be Boosted

Internet Video Market is Booming

Why Internet-Enabled TV?

Demand Comes From Dilemma Posed by TV Content and PC Uses

Traditional TV is Non-Interactive

Scarcity of Rich TV Content, Competition, and Fair Revenue Sharing

Internet Content is Widespread

Case Studies

Apple TV

Vudu

Shengda EZ Pod

Solutions for Internet-Enabled TV

Non-Hard Drive Media Player

Closed Internet Download/Play

Integrated Solution

Cost Analysis of Internet-Enabled Solutions

Non-Hard Drive Media Player

Closed Internet Download/Play

Business Model Analysis

Business Model Components and Revenue Sources

Equipment Sales

Services and Content

Advertising

Internet-Enabled TV Challenges Need to be Overcome

Regulatory and Supervisory Risks

High Price of Devices

Usage Complexity

Other Significant Factors

Market Forecast

Methodology

Related In-Stat Reports

List of Tables

Table 1. Cost Comparison Between Apple TV and Vudu (US$)

Table 2. Malata E501DT and Configuration

Table 3. Cost of Apple TV (US$)

List of Figures

Figure 1. Convergence of Internet and TV

Figure 2. Internet-Enabled TV System Subscriber Forecast, 2008-2012 (Subscribers in Millions)

Figure 3. Digital Cable Subscriber Forecast, 2008-2012 (Subscribers in Thousands)

Figure 4. Chinese Broadband Access Subscriber Forecast, 2008-2012 (Subscribers in Millions)

Figure 5. Internet Video Viewers Forecast, 2006-2012 (in Millions)

Figure 6. Frequency of Internet Video Viewing

Figure 7. Video Categories Viewed on the Internet

Figure 8. Revenue Distribution in the Chinese TV Industry (US$ in Billions)

Figure 9. Internet Video Portal Tudou

Figure 10. Consumers’ Attitudes to Internet-Enabled TV

Figure 11. Apple TV

Figure 12. Vudu Box and Remote

Figure 13. HD-Media Center from THOMSON

Figure 14. Set-Top Box Solution with Remote from Shengda

Figure 15. The Malata LTD-74601C Integrated Solution for Internet-Enabled TV

Figure 16. Cost Distribution of the Internet-Enabled TV Solution

Figure 17. Business Model of Internet-Enabled TV

Figure 18. Potential Customers’ Price Preferences for Internet-Enabled Solutions (US$)

Figure 19. How Much Are Users Willing to Pay for Service (US$)?

Figure 20. Are Users Willing to Pay for HD Video Content?

Figure 21. Consumers’ Attitudes Toward Free Content + Advertisements

Figure 22. Growth in Revenues Over Time for Three Internet-Enabled TV Components

Figure 23. Comparison Between Vudu and Shengda Remote

Figure 24. Reasons Why Consumers Are Not Interested in Internet-Enabled TV Service

Figure 25. Internet-Enabled TV Subscriber Forecast, 2008-2012 (Subscribers in Millions)

Figure 26. Ages of Respondents

Figure 27. Income of Respondents

Figure 28. Spending on Fixed Line and Broadband Access of Respondents

Abstract

• There are 400 million household TV sets in China, with 1.3 billion TV viewers.
• There are 160 million cable TV households in China, with 30 million digital TV users expected by the end of 2007.
• -More than 70 million fixed broadband subscribers currently exist in China, and there are more than 250 million Internet users.

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.