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New Vision for Recorded Music: System-V: Radical, Workable and Compelling

Published by: Generator Research Limited

Published: Oct. 13, 2008 - 58 Pages


Table of Contents


SYNOPSIS

SUBJECTAREA

REPORTCONTENT

KEYBENEFITS

WHOSHOULDREADTHISREPORT?


EXECUTIVESUMMARY


INTRODUCTION


RETHINKINGDIGITALMUSIC:SYSTEM-V

NEWRELATIONSHIPWITHTECHNOLOGYINDUSTRY

COPIESSHOULDBEFREE

UNCONTROLLEDCOPYINGANDSHARINGISGOOD

DRMISBAD

IronyofDRMandMusicCopyright

Observations

DON'TSELLCOPIES,SELLUSAGE

CREATEANDHARNESSADEVELOPERPROGRAMME

MP3S&FULLBACKWARDSCOMPATIBILITY

P2PFILESHARINGISGOOD

TECHNOLOGICALINNOVATIONISGOOD

COMPROMISESNEEDED



DETAILEDDESCRIPTION

PROPOSITIONTOKEYSTAKEHOLDERS

Consumers


Musicisfreetodownload

Unlimitedcopyingandsharing(noDRM)

Downloadedmusicplaysonanydevice

Gainaccesstoawiderangeofthird-partymusicservices


MusicIndustry


SameindustryrevenuesastheCD

Dramaticexpansionofthemusicretailmarket

Derivedirectbenefitfromtechnologicalinnovation:virtuouscircle

Obtainrichdataonuserlisteningbehaviourandretailperformance


TechnologyIndustry


New,opendeveloperprogramme

Conditionalpermissiontousemusiccontentforcommercialpurposes

Freetousemusicforcommercialpurposeswithnorevenueshare


PRICING

WholesalePricing

RetailPricing

PreviewOption

RETAILMODEL

DifferentTypesofRetailer


Type1(NewAccounts)

Type2(TopUpsandGiftVouchers)


ExampleRetailScenario:Online


NoNeedforCreditChecking:PaymentbyChargeCard


ExampleRetailScenario:BricksandMortar


NewAccounts

TopUps

GiftVouchers


Post-saleActivation:NewAccounts


RetailSituation

OnlineSituation


DeviceActivation

OtherRetailScenarios

IMPORTMUSIC

InitialImportProcess

UnrecognisedMusic

AddingNewMusic

USAGERIGHTS

Accesstofilesandsharing

OneSuper-Domain

ACCESSRESTRICTIONS:OUT-OF-CREDITSCENARIO


INFRASTRUCTURE

SYSTEMCOMPONENTS

MUSICFILES

FileFormat

UsageReporting

SOFTWARE

DeviceSoftwareComponent1:PlaybackEnabler

DeviceSoftwareComponent2:ServiceEnabler

DeviceSoftwareComponent3:UsageReporting

ServiceProviderSoftware

DEVELOPERCOMMUNITY

ConsumerServices


Example1:MusicBroadcast

Example2:MusicSearch

Example3:Ad-supportedMusicServices

Example4:MusicBack-up

Example5:RemoteAccess

Example6:HomeService

Example7:Widgets

Example7:LiveMusic

Example8:MusicRequests


B2BServices


Example1:UsageReporting

Example2:PlatformServices

Example3:NewTypesofMusicChart

Example4:ResearchServices


NewDistributionMode&WebServices


ExampleServiceScenario

ImportantObservations


BackgroundHandshaking

TargetedAdvertisements

MusicServicePayment

UserServiceLibrary(USL)

Set-upPreferences

NewformofDistribution

Mediaplayertakesonthecharacteristicsofawebbrowser

Newmodeofdistributionforwebservices

Socialgraph

Extensibletoothermediaformats


ADMINISTRATION:ADMINCO

ManagementFunction

DatabaseFunction

DistributionFunction


ABUSESCENARIOS

UNAUTHORISEDCOPIES

Identification


AnalyseUploadedFiles:UseMetaData

AnalyseUploadedFiles:UseContentFilteringTechnology


CorrectiveAction

Transparency

COVERVERSIONS

UNAUTHORISEDRECORDINGSOFLIVEEVENTS

HACKERS

CDPLAYBACK

SHARINGACCOUNTS

PIRACY

IndividualUsers

UnauthorisedFile-sharingServices


Abstract

This report describes a radical but workable solution to the key problem faced by the recorded music industry which is how to distribute music content over the internet in a way that ensures the industry is properly paid.

Amounting to nothing less than a ‘general theory of virtual music’ and a completely new type of music industry, the solution presented here, System-V, offers an expansive, tantalising vision for how the music industry could make a success out of virtual music, even at this late hour.

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