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U.S. Mobile Full-Track Music 2008-2012 ForecastPublished by: IDC Published: Oct. 1, 2008 - 37 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Consumer Demand Table: U.S. Mobile Consumer Music Adoption by Age Group, Device Type, and Gender (% of Respondents) Table: U.S. Mobile Consumer Full-Track Music Purchasing Frequency and ARPU by Age Group, Device Type, and Gender (% of Respondents) Table: U.S. Mobile Consumer Full-Track Music Sideloading Frequency by Age Group, Device Type, and Gender (% of Respondents) Device Considerations Figure: Examples of Advanced FTM-Capable Handsets Alternative Music Delivery Channels Music Label and Mobile Platform Trends MNO Strategies AT&T Mobility Verizon Wireless Sprint Nextel T-Mobile Other MNOs and MVNOs MNO and MVNO Challenges Future Outlook Forecast and Assumptions Table: Key Forecast Assumptions for the U.S. Mobile Full-Track Music Market, 2008-2012 Table: U.S. Wireless Subscribers and Full-Track Music Customers and Subscribers, 2008-2012 (M) Table: U.S. Wireless Full-Track Music Unit Sales Volume, 2008-2012 (M) Table: U.S. Wireless Full-Track Music Revenue, 2008-2012 ($M) Market Context Table: U.S. Wireless Full-Track Music Revenue, 2008-2012: Comparison of June 2007 and September 2008 Forecasts Figure: U.S. Wireless Full-Track Music Revenue, 2008-2012: Comparison of June 2007 and September 2008 Forecasts Essential Guidance Learn More Related Research Definitions Synopsis AbstractThis IDC study provides an analysis and forecast of the U.S. wireless full-track music market that are generally delivered over the air (OTA) via WAN networks and billed for via mobile network operator (MNO) billing systems. The Situation Overview section looks at survey data, device trends, platform and label issues, and MNO strategies. The Future Outlook section presents IDC's assumptions about market trends during the forecast period and forecasts the U.S. market through 2012. The model includes analysis of both casual or à la carte track purchases as well as subscription-based services, and spans traffic, full-track music subscribers/customers, and revenue. "The mobile full-track music market is a very dynamic space in which the impact of IP-based music services is growing daily," says Lewis Ward, research manager, Wireless and Mobile Communications: Entertainment. "While the economic downturn and a number of other factors have tempered growth in 2008, MNOs that deliver the right mix of cross-category services at the right price point should be able to find a loyal and receptive audience." Get Full Details About This Report >> |
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