Mobile TV: Strategies, Business Models & Technologies - 4th edition

Published by: Informa Media and Telecom

Published: Oct. 1, 2008

Table of Contents

Chapter 1

Executive Summary

Regional Growth

Major Trends

Chapter 2

Market Overview & Trends

Introduction to Mobile TV

Mobile TV Definition &

Segmentation

Digital TV Overview

Digital TV Penetration

Chapter 3

Mobile TV Content Delivery

Options

Unicast

Multicast

Broadcast

Chapter 4

Mobile TV Drivers & Barriers

Key Market Drivers

Renewed Interest in tdTV

Low Cost of Chipsets

Analogue Growth

Major Sporting

Occasions

Advertising Based

Model Gaining

Traction

Europe-Wide Backing

For DVB-H

Service Neutral

Airwaves

Key Market Barriers

Handset Availability

Standards

Fragmentation

Consumer Apathy over Mobile TV

High Cost of Deployment

Availability of Spectrum

Lack of Proven

Business Model

Chapter 5

The Value Chain

Content Providers

TV Broadcasters

Mobile Operators

Handset Providers

Chipset Providers

Advertisers

Chapter 6

Technology Overview

Terrestrial Based

Systems

DVB-T

DVB-H

ISDB-T

CMMB

T-DMB

DAB-IP

MediaFlo

ATSC-MH

Satellite Based Systems

S-DMB

DVB-SH

Enhanced Cellular

Networks

MBMS

Digital Rights

Management (DRM)

Disruptive Technologies

Mobile IPTV

Timeshifting

Placeshifting

Sideloading

HDTV

Regulations &

Structure of Mobile

Broadcast TV

Chapter 7

Mobile TV User Behaviour

Reasons people will use

Mobile TV

How will people use

Mobile TV

How is the Content &

Format of TV likely to

change

What will people watch

Where & when will viewers watch Mobile TV

Who will use Mobile TV

Chapter 8

Scenario Planning & Business

Models

Scenario Analysis

Streaming

TV becomes

Predominant

Technology

DVB-H becomes

The De-Facto Mobile

TV Broadcasting

Technology

Mobile TV becomes a Non Revenue

Generating Service

Analogue becomes the Driver for Mobile

TV Growth

Business Models

Subscription or Ad-Funded

Mobile Advertising

Opportunities for

Mobile TV Advertisers

Contextual Targeting

Pinpointing

Consumers

Interactivity

Format of Mobile TV

Advertising

Chapter 9

Mobile TV Launch Cases

DMB in South Korea

AT&T Launches MediaFlo in The US

Mobile 3.0 in Germany

3 Italy Launches DVB-H

Movio in The UK

DoCoMo in Japan

Chapter 10

Vendor Profiles

Nokia

Nextel

Qualcomm

Teligent

Chapter 11

Forecasts

Mobile TV Users by Technology

Mobile TV Users by Region

Mobile TV Handsets

Shipped by Technology

Mobile TV Handsets

Shipped by Region

Mobile TV Revenues

Abstract

• In-depth analysis of key trends affecting the sector - such as spectrum allocation
• Key forecasts reflecting lack of uptake of key technologies such as MediaFlo
• Detailed look at individual success cases such as South Korea and Japan
• Detailed insight into content
• Brand new analysis of value chain with particular emphasis on operators and broadcasters
• More analysis of business models and pricing strategies
• Detailed research into cellular based broadcast technologies reflecting the way the market has moved since the last edition

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