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Private label in Poland 2008

Published by: PMR Ltd.

Published: May. 1, 2008 - 12 Pages


Table of Contents


Methodology

Executive summary

Overview of social and economic situation in Poland

Employment and unemployment

Wages

Inflation

Demographics

Income and spending

Regional variations in purchasing power

Consumer confidence

Shopping preferences of Polish consumers

Size of the private label market

Development of the private label market

Trends on the private label market

Development of brands in the medium price range and the first premium brands

Private labels in non-FMCG categories

Private labels in specialist chains

Private labels in the traditional channel

Determinants of growth and success of private labels

From the distribution side

Growth in significance of the modern channel

Consolidation of retail trade

From the product side

Private labels and consumers

Private labels and producers

Results of store-check

Grocery products

Industrial products

Profiles of selected retailers

Tesco

Carrefour

Real/Makro Cash and Carry

Auchan

Kaufland

E.Leclerc

Intermarche

Alma

Biedronka

Plus Discount

List of graphs

List of tables

About PMR

Contact PMR

Abstract

Our latest report is a unique and comprehensive source of information about the Polish private label market. This comprehensive study offers an in-depth analysis of the current market climate, providing valuable details on private label products, their sales value in recent years and its possible future trends. It delineates current and prospective market developments, traces consumer attitudes, and familiarises the reader with the market's key players.

A PMR database of more that 5,800 private label products from 13 largest grocery retail chains in Poland serves as a perfect complement to this global analysis of the sector.

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