Mobile TV Opportunities for Streamed & Broadcast Services 2008-2013 (Fourth Edition)

Published by: Juniper Research Limited

Published: Oct. 1, 2008 - 227 Pages

Table of Contents

1. Cellular Market Growth

1.1 Introduction

1.2 Growth of the Cellular Market

1.2.1 Global Cellular Subscriber Market

Figure 1.1: Cellular Subscriber Growth (m) by Region, 2006-2013

Table 1.1: Cellular Subscriber Growth (m) by Region, 2006-2013

Figure 1.2: Cellular Subscriber Base, Market Share (%) by Region 2006-2013

Figure 1.3: Cellular Subscribers Penetration (%) by Region 2006-2013

1.2.2 Leading Mobile Operator Groups by Subscriber Base

Table 1.2: Leading Mobile Operator Groups by Subscriber Base (m) Q1 2008

1.2.3 Growth of 3G

Table 1.3: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G)

2008-2013

Figure 1.4: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G)

2008-2013

1.3 Regional Cellular Market Growth

1.3.1 North America

i. Mobile Phone Penetration

ii. US Market Structure

iii. 3G Adoption

Figure 1.5: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

Table 1.4: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

1.3.2 South America

i. Diverse Region

ii. Mobile Penetration Rates

iii. Dominant Technology

iv. Players in Region

Figure 1.6: South American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

v. 3G Deployments

Table 1.5: South American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

1.3.3 Western Europe

i. Mobile Penetration

Figure 1.7: Western Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

ii. Market Structure

iii. 3G Penetration

Table 1.6: Western Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

1.3.4 Eastern Europe

i. Mobile Penetration

Figure 1.8: Eastern Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

Table 1.7: Eastern Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

ii. 3G Penetration

1.3.5 Far East & China

i. Mobile Penetration

ii. 3G Services

Figure 1.9: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

Table 1.8: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

1.3.6 Indian Sub Continent

i. Mobile Penetration

Figure 1.10: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G,

3G, 3.5G/3.9G) 2008-2013

ii. 3G Services

Table 1.9: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G,

3G, 3.5G/3.9G) 2008-2013

1.3.7 Rest of Asia Pacific

i. Mobile Penetration

Figure 1.11: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

ii. 3G Adoption

Table 1.10: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G,

3.5G/3.9G) 2008-2013

1.3.8 Africa & Middle East

i. Market Background

ii. Mobile Penetration

Figure 1.12: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G,

3G, 3.5G/3.9G) 2008-2013

iii. Players

Mobile TV: Opportunitites for Streamed & Broadcast Services 2008-2013

Page 3

iv. ARPU

Table 1.11: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G,

3G, 3.5G/3.9G) 2008-2013

v. 3G Adoption

1.4 The Opportunity for Mobile Entertainment

Figure 1.13: Monthly Voice ARPU ($), Selected Countries (France, Germany, Italy, Netherlands,

Spain, UK, US), 2003-2007

1.5 The Opportunity for Mobile TV Services

2. Mobile Streamed TV Services

2.1 Introduction

2.2 Vendors and Platforms

2.2.1 ROK TV

i. Company Background

ii. Products and Services

iii. Corporate Strategy

2.2.2 Vidiator

2.2.3 Rubberduck Media Lab

2.2.4 Thin Multimedia

2.2.5 U-Turn Media

2.2.6 weComm

2.3 Other Service Providers

2.3.1 MobiTV

i. Company Background

ii. Products

iii. Markets

i. US

- Market Data

ii. Elsewhere

2.3.2 Orange World

i. France

ii. UK

iii. Spain

2.3.3 Sky Anytime Mobile

2.3.4 GoTV

3. Mobile Broadcast TV: Standards and Deployments

3.1 DVB-H

3.1.1 Ratification/Validation

3.1.2 Deployments

i. North America

a. US

ii. Western Europe

a. Italy

- Walk TV

- MediaSet

Figure 3.1: Samsung SGH-P920 Handset

b. Finland

Figure 3.2: Nokia N92 Handset

c. Germany

d. Netherlands

e. Switzerland

Figure 3.3: Nokia N77

f. France

g. Austria

Table 3.1: DVB-H pricing, Austria, August 2008

h. Spain

Figure 3.4: Nokia 7710 Handset

i. Portugal

j. Denmark

k. Ireland

l. UK

iii. Eastern Europe

a. Albania

b. Czech Republic

c. Russia

d. Hungary

iv. Far East & China

a. Taiwan

v. Indian Sub Continent

a. India

vi. Rest of Asia Pacific

a. Vietnam

b. Philippines

- myTV

- Dream TV

c. Australia

d. Indonesia

e. Singapore

f. Malaysia

vii. Middle East & Africa

a. South Africa

b. Kenya

c. Nigeria

d. Namibia

e. Morocco

f. United Arab Emirates

3.2 DVB-SH

Figure 3.5: DVB-SH Network

3.2.1 Development

3.2.2 Deployment

3.3 ISDB-T

3.3.1 Deployments

i. Japan

Figure 3.6: W51T Handset

ii. Elsewhere

Figure 3.7: Samsung V820

3.4 DMB

Figure 3.8: S-DMB Network

Figure 3.9: T-DMB Network

3.4.1 S-DMB

i. South Korea

a. TU Media

- Terrestrial Roll Out

- Hurdles

- Launch

- Partners and Clients

- Handsets

- Pricing

- Détente

ii. Elsewhere

3.4.2 T-DMB

i. South Korea

ii. Elsewhere

a. Germany

b. Norway

c. Indonesia

d. China

e. Ghana

Figure 3.10: TAM 90 Handset

3.5 DAB-IP

3.5.1 Deployments

i. UK

Figure 3.11: Lobster 700

ii. Elsewhere

3.6 MediaFLO

Figure 3.12: MediaFLO Client-Server Architecture

3.6.1 Deployments

i. USA

a. Verizon Wireless

Figure 3.13: LG Voyager

b. AT&T

Figure 3.14: Samsung Access

ii. Elsewhere

a. UK

b. Taiwan

c. Hong Kong

d. Japan

KDDI

Softbank Mobile

e. Malaysia

3.7 CMMB/STiMi

3.7.1 China

3.8 Analogue & DVB-T

3.8.1 Deployments - Analogue TV

i. China

Figure 3.15: K-Touch V918 and ZTE i766

ii. Elsewhere

3.8.2 Deployments - Digital

i. Germany

Figure 3.16: LG HB620T

ii. Austria

3.9 MBMS: Multicast and Broadcast Streamed Mobile TV

3.9.1 CMB (Cell Multimedia Broadcast)

3.9.2 TDtv (NextWave Wireless)

i. Company Background

ii. Products and Services

iii. Trials

Devices

3.10 ATSC-M/H

3.10.1 US

3.10.2 Elsewhere

4. Mobile Broadcast TV: Silicon Vendors

4.1 Frontier Silicon

4.1.1 Company Background

4.1.2 Products

4.2 DiBcom

4.2.1 Company Background

4.2.2 Products

Figure 4.1: DIB29098

4.3 Newport Media

4.3.1 Company Background

4.3.2 Products

4.4 Philips

4.5 Texas Instruments

4.6 Siano

4.6.1 Company Background

4.6.2 Products

4.7 SIDSA

4.8 Qualcomm

4.9 Sharp

4.10 Samsung

4.11 Broadcom

4.12 Telegent

4.12.1 Company Background

4.12.2 Products

4.12.3 Strategy

5. Hurdles to Adoption

5.1 Regulatory Constraints

5.1.1 Broadcast Standards

5.1.2 Regulatory Framework

5.2 Spectrum Availability

5.2.1 VHF Band III, UHF Bands IV/V and L-Band

Table 5.1: Switch-off Dates of Analogue Transmissions in EU Member States

i. UHF Spectrum - The UK Digital Dividend Review

ii. L-Band

5.2.2 MSS Spectrum

5.2.3. Unpaired 3G Spectrum

5.3 Network Cost

5.4 Network Coverage

5.5 Industry Structure

5.6 Type of Content

Figure 5.1: “The Long Tail” - UK TV Peak Viewing (m viewers) by Channel, July 2007 (Top 25

Channels)

5.7 Content Rights

5.8 Content Security

Figure 5.2: Main Components of Public Key Infrastructure

5.9 Service Pricing

5.9.1 Streamed Mobile TV

5.9.2 Broadcast Mobile TV

5.9.3 The Mobility Premium for Pay TV Subscribers

5.9.4 Advertising

5.10 Handset Pricing and Availability

5.11 Macro-economic Issues

6. Forecasts

6.1 Introduction

6.1.1 Key Observations

i. Handsets Offering Analogue and Digital Terrestrial TV are Now Available

ii. Assumptions on Retail Price Points Have Changed

iii.

iv. There is an Opportunity for both FTA and Pay Mobile TV

v. Handsets are still an issue!

vi. 2.5G Subscribers Will Get Broadcast TV

vii. Standard Mandation and Quasi-Mandation

viii. Mobile Advertising Can Be A Secondary, Not Primary, Revenue Stream

ix. The Consumer Does Not Care How He or She Receives Mobile TV!

6.2 The Market for Mobile Streamed TV Services

6.2.1 Adoption Rate

i. Key Assumptions

Table 6.1: % 2.5G/3G Mobile Users Who Subscribe to Mobile Streamed TV Services, by 8 Key

Regions. 2006-2013

ii. Number of Subscribers

Figure 6.1: Number of Mobile Phone Users (m) Who Subscribe to Mobile Streamed TV

Services, by 8 key Regions 2007-2013

Table 6.2: Number of Mobile Phone Users (m) Who Subscribe to Mobile Streamed TV

Services, by 8 key Regions 2006-2013

6.2.2 ARPU

Figure 6.2: Monthly ARPU ($) for Mobile Streamed TV Services, by 8 Key Regions 2007-2013

Table 6.3: Monthly ARPU ($) for Mobile Streamed TV Services, by 8 Key Regions 2007-2013

6.2.3 Revenues (End-User)

Figure 6.3: Total End-User Revenues ($m) for Mobile Streamed TV Services, by 8 Key Regions

2007-2013

Table 6.4: Total End-User Revenues ($m) for Mobile Streamed TV Services by 8 Key Regions

2007-2013

6.2.4 Revenues (Advertising)

Figure 6.4: Total AdSpend ($m) on Mobile Streamed TV Services by 8 Key Regions 2007-2013

Table 6.5: Total AdSpend ($m) on Mobile Streamed Mobile TV Services by 8 Key Regions

2007-2013

7. Broadcast TV Services Market

7.1 Key Assumptions

7.1.1 Adoption

7.1.2 ARPU

7.2 North America

7.2.1 Adoption

Table 7.1: % of Mobile Users Receiving Mobile Broadcast TV in the US 2006-2013

Figure 7.1: Number of Mobile Users (m) Receiving Mobile Broadcast TV in the US 2007-2013

Table 7.2: Number of Mobile Users (m) Receiving Mobile Broadcast TV in the US 2006-2013

Figure 7.2: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (MediaFlo,

Other [ATSC-M/H]) North America 2007-2013

Table 7.3: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (MediaFlo,

Other [ATSC-M/H]) 2007-2013

7.2.2 Paying Subscribers

Table 7.4: % of Mobile Broadcast TV Users Who Pay for Services in the US 2006-2013

7.2.3 ARPU

Figure 7.3: Mobile Broadcast User ARPU ($) in the US 2007-2013

7.2.4 Total End-User Revenues

Figure 7.4: Total End-User Revenues ($m) for Mobile Broadcast TV in the US 2007-2013

Table 7.5: Total End-User Revenues ($m) for Mobile Broadcast TV in the US 2007-2013

7.3 South America

Table 7.6: % of Mobile Users Receiving Mobile Broadcast TV by 5 Countries, South America

2006-2013

Figure 7.5: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 5 Countries, South

America 2007-2013

Table 7.7: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 5 Countries 2006-2013

Figure 7.6: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (ISDB-T,

Other [ATSC-M/H]). South America 2007-2013

Table 7.8: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (ISDB-T,

Other [ATSC-M/H]). South America 2007-2013

7.3.1 Paying Subscribers

7.3.2 Total End-User Revenues

7.4 Western Europe

Mobile TV: Opportunities for Streamed & Broadcast Services 2008-2013

Page 10

Table 7.9: % of Mobile Users Receiving Mobile Broadcast TV by 13 Countries. Western Europe2006-2013

Figure 7.7: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 7 Countries.

Western Europe 2007-2013

Table 7.10: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 13 Countries.

Western Europe 2006-2013

Figure 7.8: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (DVB-H,

T-DMB, MediaFLO, Other [DVB-T]). Western Europe 2007-2013

Table 7.11: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (DVB-H,

T-DMB, MediaFLO, Other [DVB-T]). Western Europe 2007-2013

7.4.1 Paying Subscribers

Table 7.12: % of Mobile Broadcast TV Users Who Pay for Services by 13 Countries. Western

Europe 2006-2013

7.4.2 ARPU

Figure 7.9: Mobile Broadcast User ARPU ($) by 8 Selected Countries. Western Europe 2007-

2013

Table 7.13: Mobile Broadcast User ARPU ($) Split by 13 Countries. Western Europe 2007-2013

7.4.3 Total End-User Revenues

Figure 7.10: Total End-User Revenues ($m) for Mobile Broadcast TV by 7 Leading Countries.

Western Europe, 2007-2013

Table 7.14: Total End-User Revenues ($m) for Mobile Broadcast TV by 13 Countries. WesternEurope, 2007-2013

7.5 Eastern Europe

Table 7.15: % of Mobile Users Receiving Mobile Broadcast TV by 6 Countries. Eastern Europe 2006-2013

Figure 7.11: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 6 Countries,

Eastern Europe 2007-2013

Table 7.16: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 6 Countries.

Eastern Europe 2006-2013

Figure 7.12: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (DVB-H,

Other [DVB-T]) Eastern Europe 2007-2013

Table 7.17: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (DVB-H,

Other [DVB-T]) Eastern Europe 2007-2013

7.5.1 Paying Subscribers

Table 7.18: % of Mobile Broadcast TV Users Who Pay for Services by 6 Countries. Eastern

Europe 2006-2013

7.5.2 ARPU

Figure 7.13: Mobile Broadcast User ARPU by 6 Countries. Eastern Europe 2007-2013

Table 7.19: Mobile Broadcast User ARPU, by 6 Countries. Eastern Europe 2007-2013

7.5.3 Total End-User Revenues

Figure 7.14: Total End-User Revenues ($m) for Mobile Broadcast TV by 6 Countries. Eastern

Europe, 2007-2013

Table 7.20: Total End-User Revenues ($m) for Mobile Broadcast TV by 6 Countries. Eastern

Europe, 2007-2013

7.6 Far East & China

Table 7.21: % of Mobile Users Receiving Mobile Broadcast TV by 5 Countries. Far East & China,2006-2013

Figure 7.15: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 5 Countries. Far East & China. 2007-2013

Table 7.22: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Country. Far East & China 2006-2013

Figure 7.16: Number of Mobile Users Receiving Mobile Broadcast TV (m) by Standard (CMMB,

ISDB-T, S-DMB, T-DMB, MediaFLO, Other). Far East & China 2007-2013

Table 7.23: Number of Mobile Users Receiving Mobile Broadcast TV (m) by Standard (CMMB,

ISDB-T, S-DMB, T-DMB, MediaFLO, Other) Far East & China 2007-2013

7.6.1 Paying Subscribers

Table 7.24: % of Mobile Broadcast TV Users Who Pay for Services by 5 Countries. Far East &China 2007-2013

7.6.2 ARPU

Figure 7.17: Mobile Broadcast User ARPU ($) by 5 Countries. Far East & China 2007-2013

Table 7.25: Mobile Broadcast User ARPU ($) by 5 Countries. Far East & China 2007-2013

7.6.3 Total End-User Revenues

Figure 7.18: Total End-User Revenues (m) for Mobile Broadcast TV by 5 Countries. Far East &China, 2007-2013

Table 7.26: Total End-User Revenues (m) for Mobile Broadcast TV by 5 Countries. Far East &China, 2007-2013

7.7 Indian Sub Continent

Table 7.27: % of Mobile Users Receiving Mobile Broadcast TV by 4 Countries. Indian SubContinent, 2006-2013

Figure 7.19: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 4 Countries.

Indian Sub Continent, 2007-2013

Table 7.28: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 4 Countries. IndianSub Continent, 2006-2013

Figure 7.20: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (DVB-H,Other), Indian Sub Continent 2007-2013

Table 7.29: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (DVB-H,Other) Indian Sub Continent 2007-2013

7.7.1 Paying Subscribers

Table 7.30: % of Mobile Broadcast TV Users Who Pay for Services by 4 Countries. Indian SubContinent 2007-2013

7.7.2 ARPU

Figure 7.21: Mobile Broadcast User ARPU ($) in India 2007-2013

Table 7.31: Mobile Broadcast User ARPU ($) in India 2007-2013

7.7.3 Total End-User Revenues

Figure 7.22: Total End-User Revenues ($m) for Mobile Broadcast TV in India 2007-2013

Table 7.32: Total End-User Revenues ($m) for Mobile Broadcast TV in India 2007-2013

7.8 Rest of Asia-Pacific

Table 7.33: % of Mobile Users Receiving Mobile Broadcast TV by 7 Countries. Rest of AsiaPacific, 2006-2013

Figure 7.23: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 7 Countries. Restof Asia Pacific, 2007-2013

Table 7.34: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 7 Countries. Rest of Asia Pacific, 2006-2013

Figure 7.24: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (DVB-H,Other). Rest of Asia Pacific, 2007-2013

Table 7.35: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (DVB-H,Other), Rest of Asia Pacific, 2007-2013

7.8.1 Paying Subscribers

Table 7.36: % of Mobile Broadcast TV Users Who Pay for Services by 7 Countries. Rest of AsiaPacific 2007-2013

7.8.2 ARPU

Figure 7.25: Mobile Broadcast User ARPU ($) by 7 Countries. Rest of Asia Pacific 2007-2013

Table 7.37: Mobile Broadcast User ARPU ($) by 7 Countries. Rest of Asia Pacific 2007-2013

7.8.3 Total End-User Revenues

Figure 7.26: Total End-User Revenues ($m) for Mobile Broadcast TV by 7 Countries. Rest ofAsia Pacific, 2007-2013

Table 7.38: Total End-User Revenues ($m) for Mobile Broadcast TV by 7 Countries. Rest of

Asia Pacific, 2007-2013

7.9 Middle East & Africa

Table 7.39: % of Mobile Users Receiving Mobile Broadcast TV by 3 Countries. Middle East &Africa, 2006-2013

Table 7.40: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 3 Countries.

Middle East & Africa, 2006-2013

Figure 7.27: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 3 Countries.

Middle East & Africa, 2007-2013

Figure 7.28: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (DVB-H,T-DMB, Other) Middle East & Africa, 2007-2013

Table 7.41: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (DVB-H,T-DMB, Other), Middle East & Africa, 2007-2013

7.9.1 Paying Subscribers

Table 7.42: % of Mobile Broadcast TV Users Who Pay for Services by 3 Countries. Middle East& Africa 2007-2013

7.9.2 ARPU

Table 7.43: Mobile Broadcast User ARPU ($) by 3 Countries. Middle East & Africa 2007-2013

Figure 7.29: Mobile Broadcast User ARPU ($) by 3 Countries. Middle East & Africa 2007-2013

7.9.3 Total End-User Revenues

Figure 7.30: Total End-User Revenues ($m) for Mobile Broadcast TV by 3 Countries. MiddleEast & Africa, 2007-2013

Table 7.44: Total End-User Revenues ($m) for Mobile Broadcast TV by 3 Countries. Middle

East & Africa, 2007-2013

7.10 Global Forecasts

7.10.1 Adoption

Figure 7.31: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 8 Key Regions

2007-2013

Table 7.45: Number of Mobile Users (m) Receiving Mobile Broadcast TV by 8 Key Regions

2006-2013

Figure 7.32: Number of Mobile Users (m) Receiving Mobile Broadcast TV by Standard (DVB-H,CMMB, ISDB-T, S-DMB, MediaFLO, Other) 2007-2013

Table 7.46: Number of Mobile Users Receiving Mobile Broadcast TV (m), Split by Standard

(DVB-H, CMMB, ISDB-T, S-DMB, MediaFLO, Other) 2007-2013

7.10.2 Total End-User Revenues

Figure 7.33: Total End-User Revenues ($m) for Mobile Broadcast TV by 8 Key Regions. 2007-2013

Table 7.47: Total End-User Revenues ($m) for Mobile Broadcast TV by 8 Key Regions. 2007-2013

7.11 Revenue (Advertising)

Figure 7.34: Total AdSpend ($m) on Broadcast Mobile TV Services, by 8 Key Regions. 2007-2013

Table 7.48: Total AdSpend ($m) on Broadcast Mobile TV Services, by 8 Key Regions. 2007-

2013

7.12 Streamed vs Broadcast Services

7.12.1 User Base

Figure 7.35: Total End-Users (m) for Mobile TV Services, Streamed and Broadcast. 2007-2013

Table 7.49: Total End-Users (m) for Mobile TV Services, Streamed and Broadcast. 2007-2013

7.12.2 End User Revenues

Table 7.50: Total End-User Revenues ($m) for Mobile Streamed and Broadcast TV Services

2007-2013

Figure 7.36: Total End-User Revenues ($m) for Mobile Streamed and Broadcast TV Services

2007-2013

7.12.3 Advertising Revenues

Figure 7.37: Total Adspend ($m) on Mobile Streamed and Broadcast TV Services 2007-2013 184

Table 7.51: Total Adspend ($m) on Mobile Streamed and Broadcast TV Services 2007-2013

7.12.4 Total Mobile TV Revenues (End User and Adspend)

Figure 7.38: Total Mobile TV Revenues ($m) by End User and Adspend. 2007-2013

Table 7.52: Total Mobile TV Revenues ($m) by End User and Adspend. 2007-2013

8. Recommendations

8.1 Recommendations for Operators

8.2 Recommendations for Broadcasters/Service Providers

8.3 Recommendations for Vendors

8.4 Recommendations for Regulators

9. Industry Associations

9.1 ITU

9.2 WorldDMB Forum

9.3 Digital Video Broadcasting Project (DVB)

9.4 FLO Forum

9.5 European Telecommunications Standards Institute (ETSI)

9.6 Open Mobile Alliance

9.7 Wireless World Research Forum

9.8 Mobile IT Forum

9.9 3GPP/3GPP2

9.9.1 3GPP

9.9.2 3GPP2

9.10 Broadcast Mobile Convergence Forum (bmcoforum)

9.11 DigiTAG

9.12 Mobile DTV Alliance

9.13 Open Mobile Video Coalition (OMVC)

10. Technology

10.1 Introduction

10.2 2G

10.2.1 Communication Technologies of 2G

i. GSM

ii. TDMA

iii. CDMA

iv. D-AMPS

10.2.2 Data Services

i. SMS

a. The Working of SMS

Figure 10.1: SMS Message Flow

b. Types of Messaging Services

- Mobile-originated SMS

- Mobile-terminated SMS

c. Premium-rate SMS (PRSMS)

10.3 2.5 & 2.75G

10.3.1 Communication Technologies of 2.5/2.75G

i. GPRS

ii. EDGE

iii. CDMA2000

10.3.2 Data Services

i. MMS

a. How Does MMS Work?

Figure 10.2: MMS Application Services

b. MMS Services

- MMS Entertainment and Information Services

Figure 10.3: Nokia’s 6280 3G Handset Supporting Video Streaming

c. Personalisation

10.3.3 The SMS/MMS Value Chain

Figure 10.4: SMS/MMS Value Chain

10.4 3G

Figure 10.5: 3G Access Technologies

Figure 10.6: Percentage of Mobile Users Who Own 3G Devices, December 2007 (Selected

Countries)

Figure 10.7: Global 3G Subscriber Base, December 2007 (255.7 million users)

10.4.1 UMTS

Figure 10.8: Evolution of UMTS

i. WCDMA

ii. EV-DO

iii. TD-SCDMA

10.5 Beyond 3G

10.5.1 HSPA

10.5.2 3GLTE

10.5.3 CDMA2000 1x EV-DO Revisions A and B

10.5.4 UMB

10.5.5 Mobile WiMAX 802.16e-2005

Figure 10.9: WiMAX Timeline

10.6 Mobile Technologies Compared

Table 10.1: Comparative Chart of Mobile Technologies

10.7 Other Enabling Technologies

10.7.1 Wireless Internet Technologies

i. WAP

a. The Development of WAP

b. The Future of WAP - Where is WAP Heading?

Figure 10.10: Future Path of WAP

ii. The i-mode Alternative

Figure 10.11: NTT DoCoMo, i-mode Subscriber Growth (m) and i-mode Penetration of Total

User Base (%) 2000-Q2 2008

iii. Dotmobi

10.7.2 Languages, Platforms and Operating Systems

i. Languages

a. Java

ii. Platforms

a. J2ME

b. BREW

iii. Operating Systems

a. Palm OS

b. Symbian

c. Windows Mobile

d. Android

10.7.3 Other Relevant Technologies and Standards

i. MP3

Figure 10.12: MP3 Phones: Nokia N91 and Sony Ericsson K800

ii. MP4

iii. MIDI

iv. Bluetooth

Abstract

Crucially this report analyses the impact that low power consumption chipsets, which are capable of receiving analogue and digital TV signals free of charge, will have on the prospects for the deployment of dedicated mobile broadcast TV networks. The report also focuses on streamed services and provides a vital appraisal of the opportunity for paid for streamed TV offering.

The report provides 43 country level forecasts for broadcast TV including; user numbers, proportion who pay for services, average revenue per user (ARPU) by technology and by broadcast TV standard. Total ad-spend revenues for both streamed and broadcast services are also presented along with total end-user revenues for both streamed and broadcast TV and regional forecasts for streamed TV services based on user numbers as well as ARPU are also projected, all up until 2013.

Key questions that the report answers:

• How much is the mobile TV market worth, and what revenues will it generate in five years time?
• In which markets have mobile broadcast TV services been launched, and how successful have those services been?
• Which mobile broadcast TV standards are likely to be deployed in which countries?
• To what extent will handsets capable of receiving terrestrial TV signals penetrate the mass market, and what impact will that have on operator business models?
• What role do streamed TV services have to play in the mobile TV marketplace?
• What are the prospects for advertising as either a primary or supplementary revenue stream?

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