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Multi-leisure Parks - UK

Published by: Mintel International Group Ltd.

Published: Sep. 1, 2008 - 75 Pages


Table of Contents


Issues in the Market

Main issues

Definition

Abbreviations



Market in Brief

Rate of growth slows as site availability and funding dry up

Shift in emphasis to combined retail and leisure schemes

A family-friendly image

Quality and character are an issue for some

Cinema continues to underpin the industry

Shift in mix as developments move closer to centres



Internal Market Environment

Key points

Cinemas remain the key

Figure 1: Agreement with the statements ‘I am a regular cinema-goer’ and ‘I enjoy seeing films at the cinema rather than on TV’, 2001-07

Figure 2: UK cinema admissions, 2003-08

Revenues hold up when times are tough

Figure 3: Trends in selected areas of discretionary expenditure, at current and constant prices, 1989-94

Eating out trends

Figure 4: Forecast of the UK market for eating out, 2003-13

Consumers’ available leisure time

Figure 5: Weekday leisure time, May 2008

Figure 6: Weekend leisure time, May 2008

Cars drive business

Figure 7: Household ownership of cars, 2001-07

Planning policy conflict?



Broader Market Environment

Key points

PDI and consumer spending under pressure

Growing numbers of young people to target

Figure 8: Trends in the age structure of the UK population, by gender, 2003-13

More affluent population positive for multi-leisure

Figure 9: Forecast adult population trends, by socio-economic group, 2003-13

Operators may be forced to look outside the family

Figure 10: Forecast adult population trends, by lifestage, 2003-13



Competitive Context

Key points

Competing on several fronts

Figure 11: Consumer expenditure on selected leisure goods and activities, 2003-07

Early signs of changes in spending priorities

Figure 12: Expenditure priorities, 2007 and 2008



Strengths and Weaknesses in the Market

Strengths

A safe, secure environment

Anchored by a steady, mature sector

Plentiful, free parking

Ease of access

Wide choice of facilities

Weaknesses

The planning system

Overemphasis on chains

Lack of choice within sectors

Access issues for out-of-town and edge-of-town sites

Lack of focus on alcohol



Market Size and Segmentation

Key points

Rate of expansion slows

Figure 13: Type of retail or leisure park scheme in the UK, 2003-08

Figure 14: Multi-leisure developments in UK according to Mintel’s criteria, 2008

Youth-focused developments offer a different mix

Figure 15: Type of retail or leisure park scheme in the UK, by leisure facilities included, 2008

Long-term shift towards town centres

Sites getting smaller

All under one roof to take priority in future



Companies and Products

Key points

Leading multi-leisure sites

Figure 16: Top 20 multi-leisure sites in the uk, by size, 2008

Cineworld leads the way in cinema sector

Figure 17: Leading cinema multi-leisure brands, 2008

Restaurant Group the dominant force in eating out

Figure 18: Leading eating out multi-leisure brands, 2008

Pub and bars split between food- and wet-led brands

Figure 19: Leading pub and bar multi-leisure brands, 2008

Gala leads the way in bingo

Figure 20: Leading bingo multi-leisure brands, 2008

Two main players fight it out in tenpin

Figure 21: Leading tenpin bowling multi-leisure brands, 2008

Hotly contested health and fitness sector

Figure 22: Leading health and fitness multi-leisure brands, 2008

Budget brands dominate hotel offer

Figure 23: Leading hotel multi-leisure brands, 2008

No clear leader in casinos

Figure 24: Leading casino multi-leisure brands, 2008



Leisure Venue Visiting

Key points

Going out during the week and at the weekend

Figure 25: Frequency of visiting leisure venues, 2000-08

Weekend visitors

Weekday visitors

Correlation between weekend and weekday leisure venue visitors

Figure 26: Frequency of visiting leisure venues at the weekend, by frequency of visiting leisure venues during the week, April 2008



Popular Facilities at Multi-Leisure Parks

Key points

Cinema and food underpins multi-leisure offer

Figure 27: Popular facilities at multi-leisure developments, 2000-08

Appetite for some facilities diminishes

Main features have a broad appeal…

…but more targeted offerings are becoming more feasible

Targeting the regulars

Figure 28: Popular facilities at multi-leisure developments, by frequency of visiting leisure venues, April 2008

Restaurants as ‘feeders’



Appendix: Broader Market Environment

Figure 41: Trends in personal disposable income and consumer expenditure, 2003-13



Appendix: Leisure Venue Visiting

Visiting leisure venues at the weekend - detailed demographics

Figure 42: Frequency of visiting leisure venues at the weekend, by demographic sub-group, April 2008

Visiting leisure venues during the week - detailed demographics

Figure 43: Frequency of visiting leisure venues during the week, by demographic sub-group, April 2008



Appendix: Popular Facilities at Multi-Leisure Parks

Popular facilities - detailed demographics

Figure 44: Most popular facilities at multi-leisure developments, by demographic sub-group, April 2008

Figure 45: Next most popular facilities at multi-leisure developments, by demographic sub-group, April 2008

Figure 46: Other popular facilities at multi-leisure developments, by demographic sub-group, April 2008

Combinations of popular facilities

Figure 47: Combinations of most popular facilities at multi-leisure developments, April 2008

Figure 48: Combinations of next most popular facilities at multi-leisure developments, April 2008

Figure 49: Combinations of other popular facilities at multi-leisure developments, April 2008

Abstract

The market for multi-leisure developments has seen relatively slow growth in recent years compared to the halcyon days of the mid- to late 1990s, when many of the largest developments around today were opened.

This is partly due to tighter planning regulations, which have limited the extent of out- and edge-of-town development and pushed schemes back towards city/town and edge-of-centre locations. However, there is also the issue of suitable/available sites, while, more recently, the turmoil in the financial markets will have made funding such major projects from borrowing considerably more difficult and expensive.

This report considers the market for multi-leisure developments and how past and current trends can provide pointers as to how it will evolve in the future. It also provides a consumer viewpoint relating to the facilities they would like to see in such a development, as well as insight into what they think about different aspects of multi-leisure. Mintel last reported on this subject in Multi-Leisure Parks - UK, Leisure Intelligence, September 2006.

Main issues:

  • Is the market for multi-leisure in the UK approaching saturation?
  • How important is cinema as a traditional anchor tenant?
  • How can developers conform to stricter planning regulations but include the leisure facilities consumers want?
  • What types of facilities are most popular?
  • Which groups of consumers are the core visitors to multi-leisure developments?
  • Which groups of non-visitors could potentially be targeted and encouraged to visit more?



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