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Pub Visiting - UK

Published by: Mintel International Group Ltd.

Published: Sep. 1, 2008 - 121 Pages


Table of Contents


Issues in the Market

Main issues

Definition

Abbreviations



Market in Brief

Market set to dip as ban and economy bite

Cost pressures increase

Increased emphasis on value

Operators forced to look to new revenue streams

Leased/tenanted pub operators dominate industry

Managed sector holds its own

Consolidation process continues apace

Entertainment is the key



Internal Market Environment

Key points

Fewer people drinking in pubs…

Figure 1: Pub/bar visiting for a drink or a meal in the last 12 months, 2003-07

Figure 2: Frequency of visiting pubs/bars for a drink only, 2003-07

…and declining beer sales

Figure 3: Volume sales of beer, by channel, 2003-08

Figure 4: Distribution of beer sales, by volume, by channel, 2003-08

Attitudes towards drinking and going out

Figure 5: Agreement with selected lifestyle statements regarding drinking, 2003-07

The ties that bind?

Rising cost base ratchets up pressure

Figure 6: Trends in retail prices for selected items, 2003-08

Drink-related disorder

The REIT stuff?



Broader Market Environment

Key points

Disposable income and spending take a knock from the credit crunch

Figure 7: Trends in personal disposable income and consumer expenditure, 2003-13

Consumer confidence hit but shows slight signs of recovery

Figure 8: GfK NOP Consumer Confidence Index, August 2007-August 2008

Demographic issues for the pub trade

Figure 9: Forecast adult population trends, by socio-economic group, 2003-13

Pre-/no family lifestage growth underpins market but opportunities elsewhere

Figure 10: Forecast adult population trends, by lifestage, 2003-13

Growing youth population will boost market

Figure 11: Trends in the age structure of the UK population, by gender, 2003-13

Growth in flexible working

Figure 12: Working status of adults aged 18+, 2003-07

Less time on chores = more time for leisure?

Figure 13: Amount of time spent on household chores on an average working day, 2003-07



Campaigns Affecting Pubs

Key points

Fair Pint



Proud of Pubs

The Pub is the Hub

Best Bar None

Challenge 21



Legislation Affecting Pubs

Key points

Licensing Act - kill or cure?

Cost or benefit: opinions differ

Apocalyptic predictions prove unfounded

Mixed impact

The smoking ban

All smoke no fire?

Budget duty increases pile on the pressure - and more to come

Minimum wage burden increases

Statutory holiday pay and other benefits

Alcohol Disorder Zones (ADZs): making pubs pay the price?

One rule for one industry?



Competitive Context

Key points

Priority attached to eating and drinking out drops

Figure 14: Expenditure priorities, 2007 and 2008

Distinctions between different types of outlet becoming ever more blurred

Figure 15: Forecast of the UK market for eating out, 2003-13

Figure 16: Market size of sectors competing with pubs, 2003-08

Competition intensifies from home drinking

Figure 17: Volume sales of alcoholic beverages, by distribution channel, 2002-07



Strengths and Weaknesses in the Market

Strengths

Choice

It’s all about experience

Role in the community

Unique atmosphere

Popular choice for value meals

Weaknesses

Increased competition from other out-of-home venues

Increased competition from supermarkets

Consumer confidence

Pressure on margins

Saturated market



Market Size and Forecasts

Key points

Closures and consolidation

Figure 18: Total pub outlets, 2003-08

Deteriorating trading conditions

Figure 19: UK pub industry market size trends, 2003-13

Tough trading conditions prevail

Only the strong will survive

Factors used in the forecast



Segment Performance

Key points

Steady shift away from wet revenues

Figure 20: UK pub industry turnover, by sector, 2003-08

Is food the answer to the industry’s prayers?

Soft drinks buck the market

Other revenue increases in importance

Hot beverages boost

Machine revenues hit by smoking ban

Cigarette vending under threat but other opportunities exist?



Market Share

Key points

Mitchells & Butlers leads on sales

Figure 21: Leading pub operators in the UK, by turnover, 2007

Punch and Enterprise dominate outlet numbers

Figure 22: Leading pub operators in the UK, by outlet numbers, 2008



Companies and Products

Key points

Major players

Figure 23: Leading operators and brands in the pub market, 2008

Admiral Taverns Ltd

Financial performance

Figure 24: Key financial indicators for Admiral Taverns Ltd, 2007

New developments

Enterprise Inns plc

Financial performance

Figure 25: Key financial indicators for Enterprise Inns, 2003-08

Figure 26: Enterprise Inns turnover, by sector, 2006 and 2007

Responding to smoking ban threat

Licensee profits up

REIT conversion on hold as market weakens

Greene King plc

Figure 27: Greene King plc pub estate profile, 2008

Financial performance

Figure 28: Key financial indicators for Greene King plc, 2004-08

Figure 29: Greene King plc revenue, by division, 2007 and 2008

Managed business more than holds its own

Pub Partners improves profitability

Belhaven booms

New developments

JD Wetherspoon plc

Coming to a high street near you

Financial performance

Figure 30: Key financial indicators for JD Wetherspoon plc, 2004-08

Bar and machine takings down in wake of ban

Food is the star

Capex investment continues

Cause for optimism?

New developments

Marston’s plc

An acquisitive player

Active in both managed and tenanted/leased sectors

Financial performance

Figure 31: Key financial indicators for Marston’s plc, 2003-08*

Figure 32: Marston’s plc turnover, by division, 2006 and 2007

Pub retailing drives company sales growth

Food contribution grows

Wines and spirits up but machine take down

Future finances looking strong

Mitchells & Butlers plc

Whitbread deals increase emphasis on food-led sector

A bias towards residential pubs

Financial performance

Figure 33: Key financial indicators for Mitchells & Butlers plc, 2003-08

Figure 34: Mitchells & Butlers plc revenue, by division, 2006 and 2007

Food-led operations lead growth

A well-balanced estate

Sales mix changes significantly

Value food does the business

Review backs strategy

Grounds for optimism

Punch Taverns plc

Financial performance

Figure 35: Key financial indicators for Punch Taverns plc, 2003-08

Figure 36: Punch Taverns plc revenue, by segment, 2006 and 2007

An evenly balanced business

More compact managed estate increases average weekly sales

The REIT choice?

Recent developments

Scottish & Newcastle Pub Enterprises

Figure 37: Key financial indicators for Scottish & Newcastle Pub Enterprises (Management) Ltd, 2005-06

Whitbread plc

Financial performance

Figure 38: Whitbread Plc segmental analysis, 2007/08

Figure 39: Key financial indicators for Whitbread’s pub restaurant operations, 2007 and 2008

Recent developments

Other operators

Cains Beer Company

Food & Drink Group

Regent Inns

Town & City Pub Company/Bay Restaurants



Brand Communication and Promotion

Key points

Managed pub operators lead the way

Figure 55: Expenditure on advertising, by selected brewers and pubcos, 2003-07

Figure 56: Expenditure on advertising, by selected brewers and pubcos, 2007/08

Dual role for websites

Putting on events

Drink suppliers’ own marketing efforts

Bacardi

Budweiser

Carlsberg

Corona

Foster’s

Miller Genuine Draft

Smirnoff

WKD



How Often Do People Visit Pubs?

Key points

How often do people eat and drink in pubs?

Figure 57: Frequency of visiting a pub to drink and eat in, 2006 and 2008

Who are pub drinkers?



What Attracts People To Pubs?

Key points

Figure 58: Enticements for visiting pubs, 2006 and 2008

Entertainment rocks

Less scope now for better catering?

Sport: men love it but big turn-off for women

Old favourites continue to draw people in

Appeal of table service wanes with weaker economy

Machines - not a reason to visit in themselves

Entertainment and sport popular among heaviest pub-goers

Figure 59: Most popular enticements for visiting pubs, by frequency of drinking in a pub, April 2008

Games and specialist offerings also popular among frequent visitors

Figure 60: Next most popular enticements for visiting pubs, by frequency of drinking in a pub, April 2008

Entertainment, sport and theme nights go together

Figure 61: Most popular enticements for visiting pubs, by enticements for visiting pubs, April 2008

Games complement entertainment sport and themes

Figure 62: Next most popular enticements for visiting pubs, by enticements for visiting pubs, April 2008



What Factors Are Influencing Consumer Behaviour Relating To Pub Visiting?

Key points

Figure 70: Consumer behaviour towards pubs, April 2008

Is the smoking ban positive for industry?

Credit crunch bites

Creatures of habit

‘Regulars’ feeling left out in the cold

Figure 71: Consumer behaviour towards pubs, by frequency of drinking in a pub, April 2008

Changing nature of pubs

Figure 72: Consumer behaviour towards pubs, by enticements for visiting a pub, April 2008

Tempting discouraged consumers back

Figure 73: Consumer behaviour towards pubs, by attitudes towards pubs, April 2008

Smoke ban smokescreen?

Figure 74: Consumer behaviour towards pubs, by consumer behaviour towards pubs, April 2008



Appendix: How Often to People Visit Pubs?

Figure 77: Frequency of visiting a pub to drink in, by detailed demographics, April 2008



Appendix: What Attracts People to Pubs?

Most popular enticements for visiting a pub, by detailed demographics

Figure 78: Most popular enticements for visiting a pub, by detailed demographics, April 2008

Next most popular enticements for visiting a pub, by detailed demographics

Figure 79: Next most popular enticements for visiting a pub, by detailed demographics, April 2008



Appendix - What Factors are Influencing Consumer Behaviour Relating to Pub Visiting?

Figure 82: Consumer behaviour towards pubs, by detailed demographics, April 2008

Abstract

The pub industry is experiencing a challenging period of declining demand and rising costs. This is having a damaging effect on a sector that was already reeling from the effects of increased competition. Even the best-respected managed businesses have to work hard to tread water, while many tenanted and leased pubs, particularly those that are wet-led, are struggling to survive. However, it is also true to say that the market is oversupplied in terms of numbers of outlets and a prolonged period of closures may well serve to bring about a long-overdue realignment that will actually be to the benefit of the pub businesses that remain.

In response to declining demand, many pubs have substantially increased and enhanced their food offers, as well as the range of alcoholic drinks they sell other than beer, plus increased their focus on soft drinks and hot beverages. However, a visit to the pub is not just about product, it is about atmosphere and research for this report has shown the demand for traditional and local pubs - the very venues that are experiencing the most rapid rate of closures. As such, although consumers say they want these venues, in reality they are not being used enough to be viable business models.

Going forward therefore there is likely to be, or at least needs to be, a re-injection of the traditional pub character and personality in modern-day public houses so that consumers’ demands of quality are balanced by their desire for personable venues. Small steps are already being made in this direction which also look to counteract other long-term trends within the market: for example, some within the trade are trying to re-establish the idea of calling into the pub for a pint on the way home from work to unwind as a way of keeping consumers’ frequency of visiting up even if they don’t have the time or money to stay for too long.

This report assesses the current status of the industry and considers the hypothesis: “Has the smoking ban attracted new customers or alienated pub regulars? Or is the credit crunch a much more pressing concern?”

Main report themes:

  • How are pubs compensating for lost revenue from smokers?
  • How is government legislation impacting on the industry?
  • Is the tied tenancy a sound and fair business model for the 21st Century?
  • How can pubs encourage people onto their premises and out of their homes?



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