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Published by: Mintel International Group Ltd.
Published: Sep. 1, 2008 - 97 Pages
Table of Contents
- Issues in the Market
- Main report themes
- Definition
- Market in Brief
- Sales warm up
- Decongestants unblock the market
- Loyal to the brand
- The future
- Internal Market Environment
- Key points
- The cold and flu facts
- No cure
- Market going cold?
- Flu has flown?
- Figure 1: Selected minor ailments suffered from in the last 12 months, GB, 2003-07
- OTC going TTFN?
- Figure 2: Action taken when suffering from flu with a slight temperature, 2004-07
- Snubbing sickness
- Figure 3: Attitudes towards health, 2003-07
- Sales restrictions
- Broader Market Environment
- Key points
- Premium potential
- Figure 4: Forecast adult population trends, by socio-economic group, 2003-13
- A greying population
- Figure 5: Structure of the UK population, by gender and age, 2003-13
- Infancy of the infant market
- Blame it on the weather
- Figure 6: Mean winter temperature, UK, 2003/04-2007/08
- When it rains, sales soar
- Figure 7: Summer rainfall, UK, 2003-07
- Deseasonalising the decongestant
- Competitive Context
- Key points
- In context
- Figure 8: Market value of OTC pharmaceuticals, 2003-07
- Preventative measures
- The flu jab
- Meeting targets
- Vitamins and minerals
- Figure 9: Vitamin intake, 2003-07
- The science of supplements
- Alternative treatments
- Complementary medicines
- Analgesics
- Cough and throat remedies
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Reaching fever pitch
- Figure 11: UK retail sales of cold and flu remedies and decongestants, 2003-13
- Driving value through all-in-one…
- …but some dampening of growth by own-label
- The future lies in fast-acting products
- Forecast
- Factors used in forecast
- Segment Performance
- Key points
- Decongestants in the driving seat
- Figure 12: UK retail sales of cold and flu remedies and decongestants, by sector, 2003-08
- Cold and flu remedies
- All-in-one relief for colds and flu
- Figure 13: UK retail sales of cold and flu remedies, 2003-13
- The value of innovation
- Brands need remedy to own-label
- Format choices
- Figure 14: UK retail sales of cold and flu remedies, by type, 2006-08
- Feeling hot, hot, hot
- Captivated by capsules
- Tablets teeter
- Liquids for little-uns
- Out in the cold
- Decongestants
- Decongestants tackle hayfever
- Figure 15: UK retail sales of decongestants, 2003-13
- Format choices
- Figure 16: UK retail sales of decongestants, by type, 2006-08
- A topical issue
- Market Share
- Key points
- Cold and flu remedies
- Lemsip leads the way
- Figure 17: Manufacturers’ brand shares in cold and flu remedies, 2006 and 2008
- The own-label offering
- Decongestants
- Victory for Vicks
- Figure 18: Manufacturers’ brand shares in decongestants, 2006 and 2008
- Companies and Products
- Key points
- Figure 19: Brand map of the UK cold and flu market, 2008
- Reckitt Benckiser
- Lemsip
- Karvol
- Nurofen
- GlaxoSmithKline
- Beechams
- Night Nurse/Day Nurse
- Breathe Right
- Johnson & Johnson
- Benylin
- Sudafed
- Calpol
- Procter & Gamble
- Vicks
- Novartis
- Otrivin
- Thornton & Ross
- G R Lane Health Products
- Olbas
- Own-label manufacturers
- Brand Communication and Promotion
- Key points
- Speculate to accumulate
- Figure 33: Main monitored media advertising expenditure on OTC cold and flu remedies and decongestants, 2003-08
- The power of four
- Figure 34: Main monitored media advertising expenditure on cold and flu remedies*, by advertiser, 2003-07
- Education vs emotion
- Below-the-line activity
- Channels to Market
- Key points
- Grocers match chemists
- Figure 35: UK retail sales of cold and flu remedies and decongestants, by outlet type, 2006-08
- Megalomultiples
- Reaction and pro-action
- The Consumer - Usage Frequency and Format
- Key points
- Usage frequency
- Treating the sniffles
- Figure 36: Usage of cold and flu remedies in the last 12 months, 2003-07
- Don’t stop moving
- Format
- Tablets top the table
- Figure 37: Format of remedy used to treat cold and flu, February 2008
- Figure 38: Format of remedy used to treat cold and flu, by demographic profile, February 2008
- The basic tablet
- Powders - an old favourite
- Lads like capsules
- Lozenges
- Vapour rub - a family choice
- Down in one
- The Consumer - What Consumers Are Looking For
- Key points
- Trust in brands
- Figure 39: Key features looked for when buying cold/flu remedies, February 2008
- The need for speed
- A measure of strength
- All for one
- The format factor
- Under the influence?
- Appendix
- Advertising data
- Abbreviations
- Appendix - Internal Market Environment
- Figure 45: Market value of OTC pharmaceuticals, 2003-07
- Appendix - Brand communication - Detailed Breakdown
- Figure 46: Main monitored media advertising expenditure on cold and flu remedies, by advertiser and brand, 2003-08*
- Appendix - The Consumer - Usage Frequency and Format
- Figure 47: When used, frequency of using cold and flu remedies, by demographic sub-group, 2007
- Figure 48: Usage of cold and flu remedies in the last 12 months, by action taken when suffering from flu with a slight temperature, 2007
- Format
- Figure 49: Format of remedy used to treat cold and flu, by demographic sub groups, February 2008
- Figure 50: Format of remedy used to treat cold and flu, by demographic sub groups, February 2008
- Appendix - The Consumer - What Consumers Are Looking For
- Figure 51: Key features looked for when buying cold/flu remedies, by demographic sub groups, February 2008
- Figure 52: Key features looked for when buying cold/flu remedies, by demographic sub group, February 2008
AbstractMintel last reported on the market for cold and flu remedies and decongestants in December 2006, since which time the market has continued to increase in value, despite a decline in the incidence of cold and flu and a dampening effect on the market from the rising uptake of the flu jab.
Over the last two years, the market has shown strong growth, driven by value-added products, favourable weather conditions and strong demand for decongestants. Major brands such as Lemsip, Beechams and Vicks command high levels of loyalty, but retailers’ own-label products are increasing their presence in the market.
Main report themes
- All-in-one remedies vs specialisation
- Use of decongestants to treat hayfever
- Prevention vs. treatment
- Competition from general analgesics.
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