|
Published by: Mintel International Group Ltd.
Published: Sep. 1, 2008 - 57 Pages
Table of Contents
- Issues in the Market
- Definition
- Abbreviations
- Market in Brief
- In a stagnant food market…
- … sales of healthy foods boom
- Yogurts lead for functional claims
- Few big players lead
- More to come
- Internal Market Environment
- Key points
- A panorama on the Italian eating habits
- Figure 1: Average monthly family spending, by category, 2003-07
- Changing landscape
- Cutting food waste
- Supporting the healthy eating trend
- Limits of legislation
- Broader Market Environment
- Key points
- Ageing population is key for functional food
- Figure 2: Trends in Italian population, by age, 2003-13
- Economic uncertainty
- Figure 3: Trends in Italian PDI, consumer expenditure and GDP, at constant 2008 prices (real prices),
- But employment rate still holds up
- Figure 4: Trends in Italian employment, 2002-07
- More one-person household
- Figure 5: Trends in household size in Italy (000), 2002, 2004 and 2006
- Who’s Innovating?
- Key points
- European overview
- Figure 6: Healthy food* launches, % by country, 2005-07
- Figure 7: Functional food launches, % by country, 2005-07
- Top healthy claims
- Figure 8: Healthy food* launches, % by most prominent positioning, top ten, Italy, 2005-07
- Figure 9: Healthy food* launches, % by sector, top ten, Italy, 2005-07
- Healthy food launches by manufacturer
- Figure 10: Healthy food* launches, % by company, Italy, 2005-07
- Dairy in the forefront…
- Figure 11: Healthy food launches, by most prominent claim, spoonable yogurt, Italy, August 07-July 08
- …but the concept is moving into soft drinks
- …baked products
- …crisps
- Market Size and Forecast
- Key points
- Healthy options have made the biggest inroad in soft drinks…
- Figure 12: Italy retail value sales of selected ‘healthy’ food and drinks, by type, 2003-08
- …thanks to bottled water
- Figure 13: Healthier products’ share of market value, 2008
- Figure 14: Italian retail value sales of healthier food options in selected markets, 2005-08
- Functional is niche, but worth €1 billion
- Forecast
- Figure 15: Forecast of Italian retail value sales of selected ‘healthy’ food and drinks, by type, at current prices, 2003-13
- Figure 16: Forecast of Italy’s retail value sales of selected ‘healthy’ food and drinks, by type, at constant 2008 prices, 2003-13
- Factors used in the forecast
- Segment Performance
- Key points
- Figure 17: Healthier products’ % share of market value, Italy, 2003, 2008 and 2013
- Dairy products
- Figure 18: Italian retail value sales of dairy products, by type, 2006-08
- Figure 19: Italian retail value sales of ‘healthy’ dairy products, by type, 2006-08
- Bakery products
- Figure 20: Italian retail value sales of bakery products, by type, 2006-08
- Figure 21: Italian retail value sales of ‘healthy’ bakery products, by type, 2006-08
- Soft drinks
- Figure 22: Italian retail value sales of soft drinks, by type, 2006-08
- Confectionery
- Figure 23: Italian retail value sales of confectionery, by type, 2006-08
- Crisps and snacks
- Figure 24: Italian retail value sales of snacks and crisps, by type, 2006-08
- Market Share
- Key points
- Dairy
- Figure 25: Manufacturers’ shares in retail value sales of yogurts, 2007
- Bakery products
- Figure 26: Manufacturers’ shares in retail value sales of biscuits, 2007
- Drinks
- Figure 27: Brands’ retail value sales of bottled water, 2007
- Crisps and snacks
- Confectionery
- Companies and Products
- Danone
- Parmalat
- Nestlé
- Barilla
- Galbusera
- Brand Communication and Promotion
- Key points
- Target
- Communication
- Media
- Figure 28: Leading advertisers, dairy, bakery, confectionery and snacks, top 20, 2007
AbstractIn the five markets reviewed in this report (dairy, bakery, confectionery, crisps and snacks and soft drinks), sales of healthy options are worth an estimated €5 billion in 2008, up by almost 4% on 2007 and over 22% on 2003 (at current prices).
While food and drink with a healthy positioning proves popular, the rise of functional products, although starting from a small base, is also notable, registering double-digit growth in recent years and valued at around €1 billion. However, the sector, with the exception of yogurt, still remains niche.
Socio-demographic and lifestyle changes as well as fashion trends will continue to redefine the traditional Mediterranean diet. With relatively low penetration of ‘healthier’ food and drink in Italy, there is ample opportunity to attract new consumers.
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
