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Published by: Mintel International Group Ltd.
Published: Sep. 1, 2008 - 75 Pages
Table of Contents
- Issues in the Market
- Definition
- Consumer research
- Abbreviations
- Market in Brief
- You are what you eat
- Demographic changes to promote further growth
- Accentuate the positive
- The healthy imperative reshapes the industry
- Benefits, but not at the expense of taste
- Keeping it natural
- Demographics help the market
- The future
- Internal Market Environment
- Key points
- The great health debate
- Educating our children to eat more healthily
- EU Nutrition and Health Claims Regulation 2007
- Organic seen as healthier
- Digestive health
- Figure 1: Incidence of ailments, by country, 2007
- Keen pill poppers
- Figure 2: Remedies taken in last 12 months, by country, 2007
- Nearly half claim to eat healthily
- Figure 3: Lifestyle trends in GB, 2003-07
- Europe’s biggest boozers?
- Figure 4: Lifestyle factors, by country, 2007
- Fat is a fundamental issue
- Women more preoccupied with weight
- Figure 5: Attitudes towards weight and diet in GB, by gender, 2007
- Figure 6: Attitudes towards weight and diet in GB, by age and income group, 2007
- Figure 7: Trends in attitudes towards weight and diet in GB, 2003-07
- The functions of food
- Figure 8: Principal diet and health issues in GB, January 2008
- Scepticism rules - pricing is an issue
- Figure 9: Attitudes towards functional foods in GB, January 2008
- FSA Eating Habits Survey, 2007
- Broader Market Environment
- Key points
- The insouciance of youth
- Figure 10: UK population structure, by age and gender, 2003-13
- More money for better eating
- Figure 11: Forecast adult population trends, by socio-economic group, 2003-13
- Demand rising for convenience and healthy eating
- Figure 12: UK workforce and employment, by gender, 2003-13
- An end to the days of plenty?
- Figure 13: Trends in PDI and consumer expenditure, 2003-13
- Food expenditure
- Who’s Innovating?
- Key points
- UK in the lead for healthy food NPD
- Figure 14: Healthy food* launches, % by country, 2005-07
- Up with France for functional
- Figure 15: Functional food launches, % by country, 2005-07
- Brits shunning the additives
- Figure 16: Healthy food* launches, % by Top 10 product positionings, GB, 2005-07
- The healthy universe expands
- Figure 17: Healthy food* launches, % by top ten sectors in GB, 2005-07
- More function in more sectors
- Figure 18: Functional food launches, % by top ten sectors in GB, 2005-07
- Own-label leads healthy…
- Figure 19: Healthy food* launches, % by top ten companies, GB, 2005-07
- …brands more crucial to functional NPD
- Figure 20: Functional food launches, % by company in GB, 2005-07
- Trends in functional NPD - immune system receives attention
- New directions
- Market Size and Forecast
- Key points
- From health store to mainstream
- Healthy growth
- Figure 21: UK retail value sales of selected ‘healthy’ food and drinks, by type, 2003-08
- Figure 22: Indexed growth in UK retail value sales of ‘healthy’ food and drinks, by type, 2003-08
- Functional foods dominated by dairy
- Figure 23: UK retail value sales of functional foods, by type, 2005-08
- Functional foods not being bought in quantity
- Figure 24: Functional food product purchased, January 2008
- The future
- Forecast
- Healthy but slower growth
- Figure 25: Forecast of UK retail value sales of selected ‘healthy’ food and drinks, by type, sterling terms at current prices, 2003-13
- Figure 26: Forecast of UK retail value sales of selected ‘healthy’ food and drinks, by type, sterling terms at 2008 prices, 2003-13
- Demographic changes to promote further growth
- Slower growth predicted
- Crisps and snacks to lead growth
- Figure 27: Forecast of UK retail value sales of selected ‘healthy’ food and drinks, by type, euro terms at 2008 prices, 2003-13
- Factors in the forecast
- Market Segmentation
- Key points
- Figure 28: Healthier products share of market value, UK, 2003, 2008 and 2013
- Dairy takes the healthy high road
- Bread builds on its assets
- Water boosts healthy soft drinks - but carbonates remain the ‘villains’
- Snacks suppliers have to counter the negative effects of their foods on children
- Sweets and chocolates miss the bandwagon
- Market Share
- Key points
- Leaders of the pack
- Figure 29: Leading manufacturers’ value share by sector, 2007
- Healthy brands burgeoning
- Figure 30: Selected branded food ranges with a healthy positioning, 2008
- Functional still the fiefdom of the brand - but watch this space
- Figure 31: Leading functional food brands, by principal claim, 2008
- Companies and Products
- Tesco
- Marks & Spencer
- Sainsbury’s
- Danone
- Unilever
- Müller Dairy
- McNeil Consumer Nutritionals
- Nestlé
- Yakult
- Brand Communication and Promotion
- Key points
- Keep it general
- Keep it light
- Play the kiddie card
- Dazzle with science
- Keep it real
- Keep it simple
- Assuage guilt
- Keep it in the family
- Get an endorsement
- Push flavour before function
- Use the health message
- Figure 32: Leading advertisers, dairy, bakery, confectionery and snacks, 2007
- Consumer - Pan-European Overview
- Key points
- What we say and what we do
- Figure 33: Attitudes towards food and diet, by country, 2007
- The British diet - little room for complacency
- Figure 34: Use of selected foods, by country, 2007
- The Consumer - Trends in GB
- Key points
- The word is spreading
- Figure 35: Trend in attitudes towards healthy eating in GB, 2003-07
- Figure 36: Trends in penetration of selected foods in GB, 2003-07
- Attitudes Towards Healthy Eating
- Key points
- Figure 37: Use of selected foods by lifestyle factors, GB, 2007
- Preaching to the converted?
- Figure 38: Attitudes to health and diet, by lifestyle factors, GB, 2007
- Putting a label on it
- The young and least affluent need more dietary education
- No pain without pleasure
- Figure 39: Positive attitudes towards healthy eating in GB, by gender, age and income, 2007
- Figure 40: Negative attitudes towards healthy eating in GB, by gender, age and income group, 2007
AbstractThis report looks at consumer attitudes towards eating healthily and how manufacturers are helping people to choose healthier options in five key markets that are not necessarily considered to be the most healthy - dairy, bakery, crisps & snacks, confectionery and soft drinks. The report also looks at the development of functional foods.
The diet and health issue remains at the forefront of public debate in the UK - in a nation famous historically for its indifference to good food, there can rarely have been a time when the national diet was under such intense scrutiny. On one level, healthy eating has moved firmly from cranky faddism into the mainstream, with a plethora of low-calorie, low-fat, low-salt, additive-free and ‘better-for-you’ alternatives to standard ranges jostling for space on supermarket shelves. In the current climate, no manufacturer can afford to be off message and many smaller suppliers have found healthy market niches.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
Each report contains comprehensive analysis into:
- Market sizes
- Market trends
- Leading manufacturers
- Consumer trends
- Sales forecasts
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
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