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Published by: Mintel International Group Ltd.
Published: Sep. 1, 2008 - 131 Pages
Table of Contents
- Issues in the Market
- Definition
- Consumer research
- Abbreviations
- Market in Brief
- €6 billion and growing
- The French take to functional
- Danone shows the way
- Some challenges remain
- Change for the better
- The future
- Internal Market Environment
- Key points
- Eating for pleasure and health
- But fat is becoming a big issue
- Figure 1: Incidence of being overweight and obese amongst adults, 1997-2006
- The government puts diet and health centre-stage
- Functional foods fit the bill
- Link between diet and health stays strong
- Figure 2: Trends in lifestyle factors, 2003-07
- Changing attitudes to food
- Broader Market Environment
- Key points
- Older people eat more healthily
- Figure 3: Trends in French population, 2003, 2008 and 2013
- More people live in smaller units
- Figure 4: Trends in number of households in France, by size, 2003-07
- Working women under time pressure
- Figure 5: Trends in French employment, by gender, 2002-06
- Economic outlook is less rosy
- Figure 6: Trends in French PDI, consumer expenditure and GDP, at current prices, 2003-13
- The French spend proportionally less on food...
- Figure 7: French household expenditure, 2001-06
- ...but appear to be eating more healthily
- Figure 8: French household expenditure on food and non-alcoholic drink, by type, 2001-06
- Who’s Innovating?
- Key points
- France second in healthy, but gets the most functional
- Figure 9: Healthy food* launches, % by country, 2005-07
- Figure 10: Functional food launches, % by country, 2005-07
- Additive-free and low-fat continue to dominate
- Figure 11: Healthy food* launches, % by Top 10 product positionings, France, 2005-07
- Ready meals and yogurt lead, but tea in the ascendant
- Figure 12: Healthy food* launches, % by top ten sectors in France, 2005-07
- Figure 13: Functional food launches, % by top ten sectors in France, 2005-07
- Danone eases back in functional
- Figure 14: Healthy food* launches, % by top ten companies in France, 2005-07
- Figure 15: Functional food launches, % by company in France, 2005-07
- Trends in functional NPD
- The rise of bifidus
- Ever more benefits
- Chocolate for beauty?
- What the future holds
- Market Size and Forecast
- Key points
- Healthy eating now a €6 billion market
- Figure 16: French retail value sales of selected ‘healthy’ food and drinks, by type, 2003-08
- The rapid rise of functional foods
- Figure 17: French retail value sales of functional dairy foods, by type, 2003-08
- Milk and other dairy lead the way
- Bakery concentrates on digestion
- Good further prospects
- Forecast
- Market slows with economy
- Consumer confidence remains low
- From niche to mainstream
- Crisps and snacks to lead growth
- Figure 18: Forecast of French retail value sales of selected ‘healthy’ food and drinks, by type, at current prices, 2003-13
- Figure 19: Forecast of French retail value sales of selected ‘healthy’ food and drinks, by type, at constant 2008 prices, 2003-13
- Segment Performance
- Key points
- Figure 20: Healthier products’ % share of market value, France, 2003, 2008 and 2013
- Dairy dominates
- Baked goods lag behind
- Soft drinks boosted by water
- Sugar-free confectionery has further to go
- Healthier snacks now at 10% of sales
- Market Share
- Key points
- From niche to necessity
- Own-label is growing
- Figure 21: Manufacturers’ value shares in major food sectors, 2008
- Companies and Products
- Danone
- Lactalis Nestlé Ultra Frais (LNUF)
- Nestlé
- Lactalis
- Unilever
- Sodiaal
- Own-label
- Brand Communication and Promotion
- Key points
- Groupe Danone leads the field
- Figure 22: Top 20 advertisers - dairy, bakery, confectionery & snacks, 2007
- Dairy receiving most support
- Functional advertising loses the science
- Consumer - Pan-European Overview
- Key points
- Fondness for biscuits, snacks and gum
- Figure 23: Use of selected foods, by country, 2007
- Not eating well enough...
- Figure 24: Lifestyle factors, by country, 2007
- ...but consumers do read the labels
- Figure 25: Attitudes towards food and diet, by country, 2007
- Consumer - Trends in France
- Key points
- Oils and fats high on the shopping list
- Most foods are losing consumers
- Figure 26: Trends in penetration of selected food & drink, 2003-07
- Danger - ‘healthy eating fatigue’ sets in?
- Figure 27: Trends in attitudes towards food and diet, 2003-07
- Consumer - Attitudes Towards Healthy Eating
- Key points
- Lifestyle and diet - pop a pill, rather than make a change
- Figure 28: Use of selected foods, by lifestyle choices in France, 2007
- Figure 29: Attitudes towards food and diet, by key demographic sub-group, 2007
- Men missing the message, and getting more overweight
- The young are also not getting the message
- Popular desserts
- A preoccupation with calories
- The unconverted need addressing
- Detailed demographics
- Figure 30: Positive attitudes towards diet, by demographic sub-group, 2007
- Figure 31: Negative attitudes towards diet, by demographic sub-group, 2007
- Figure 32: Attitudes towards weight control, by demographic sub-group, 2007
- Figure 33: Attitudes towards health and diet, by lifestyle factors, 2007
AbstractFrance has a long and distinguished culinary heritage and pleasure and sociability are considered paramount. However, diet and health have taken a high public profile as obesity levels rise and the French have had to take a long, hard look at their eating habits, prompted by a concerned government.
As the message hits home, the market for healthier options in the five markets reviewed in this report (dairy, bakery, crisps and snacks, confectionery and soft drinks) - already worth some €6 billon - will continue to move forward. Functional foods have performed outstandingly in France, particularly in chilled dairy, where there is a long tradition of using fermented milk drinks. The concept of specific foods with specific health benefits has found widespread acceptance and functionality is moving out from its base in chilled dairy to other sectors.
The potential for healthy eating in France remains large, although taste and texture remain key criteria. French people are accustomed to spending more on better quality food ingredients and this will tend to drive market value forward, although a deteriorating economic scenario and pressure on retail prices will tend to hold back growth.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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