Healthy Eating and Drinking - Spain

Published by: Mintel International Group Ltd.

Published: Sep. 1, 2008 - 65 Pages

Table of Contents

Issues in the Market

Definition

Consumer research

Abbreviations

Market in Brief

Healthy eating goes mainstream

Dairy dominates

Need to treat poses a challenge

Recruiting the young

Further growth in sight, but continued consumer education necessary

Internal Market Environment

Key points

Appreciation of food

Looking beyond basic health propositions

Changing eating habits

Figure 1: Household expenditure in Spain, by product category, 2006

Figure 2: Household expenditure on food and drinks, by sector, 2006

Nutrition is a political issue

Tackling obesity

A balancing act

Growing health concerns create demand for functional products

Low intake of vitamins and food supplements

Figure 3: Incidence of ailments in last 12 months, by country, 2007

Figure 4: Remedies taken in last 12 months, by country, 2007

Despite being time-strapped, many consider their diet healthy

Figure 5: Lifestyle factors, by country, 2007

Short-term trends indicate healthier choices

Figure 6: Trends in lifestyle factors in Spain, 2004-07

Who buys functional?

Broader Market Environment

Key points

Demographic changes favourable

Figure 7: Trends in Spanish population, by age, 2003-13

Economic slowdown benefits own-labels

Figure 8: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2003-13

Figure 9: Trends in Spanish employment, by gender, 2001-05

Who’s Innovating?

Key points

Spain lagging behind in healthy launches

Figure 10: Healthy food* launches, % by country, 2005-07

Figure 11: Functional food launches, % by country, 2005-07

Figure 12: Healthy food* launches, % by sector in Spain, Top 10, 2005-07

Additive- and preservative-free most common positioning

Figure 13: Healthy food* launches, % by most prominent positioning, in Spain, top 10, 2005-07

Figure 14: Functional food launches, % by sector in Spain, top 10, 2005-07

Own-labels join multinationals at top of launch activity

Figure 15: Healthy food* launches, by company in Spain, top 10, 2005-07

Figure 16: Functional food launches, % by company in Spain, 2005-07

Recent new functional product introductions by sector

Market Size, Segmentation and Forecast

Key points

Dynamic growth for healthy options

Figure 17: Spanish retail value sales of selected healthy food and drinks, by type, 2003-08

Functional growing even faster

Figure 18: Spanish retail value sales of functional foods, by type, 2003-08

What the future holds

Forecast

Maintaining healthy profits

Figure 19: Forecast of Spanish retail value sales of selected ‘healthy’ foods, by type, at current prices, 2003-13

Figure 20: Forecast of Spanish retail value sales of selected healthy foods, by type, at constant 2008 prices, 2003-13

Healthy options increasing penetration within food products

Figure 21: Healthier products’ share of market value, 2003-13

Market Share

Key points

Multinationals dominate...

...but own-labels gain ground

No beating Danone in dairy

Concentrated bakery sector

Juice producers excel in functional drinks

Wrigley leads in healthy-option confectionery

Good growth for own-labels in healthier crisps and snacks

Companies and Products

Groupe Danone

Grupo Hero

Kaiku Corporación Alimentaria

Nestlé

Unilever

Brand Communication and Promotion

Key points

Figure 22: Top 20 leading advertisers, dairy, bakery, confectionery and snacks, 2007

Dazzling with science

The internet ideal for educating the consumer

Dairy accounts for the bulk of adspend

Consumer - Pan-European Overview

Key points

Spaniards’ healthy food choices

Figure 23: Use of selected foods, by country, 2007

Consumer - Trends in Spain

Key points

The need to treat

Figure 24: Foods and drinks with highest and lowest penetration, 2007

Figure 25: Trends in penetration of selected foods and drinks, 2004-07

Need to treat

Figure 26: Trends in attitudes towards food and diet in Spain, 2004-07

Figure 27: Use of selected foods, by lifestyle, 2007

Consumer - Attitudes Towards Healthy Eating

Key points

Frequent snacking offers opportunities

Figure 28: Attitudes towards food and diet, by country, 2007

Women and older consumers are most health-conscious

Organic conversion

Benefiting the children

Recruiting the young to the healthy eating message is important

Detailed demographics

Figure 29: Positive attitudes towards diet, by demographic sub-group, 2007

Figure 30: Further positive attitudes towards diet, by demographic sub-group, 2007

Figure 31: Negative attitudes towards diet, by demographic sub-group, 2007

Figure 32: Attitudes towards weight and diet, by demographic sub-group, 2007

Figure 33: Attitudes towards health and diet, by lifestyle factors, 2007

Abstract

With consumers’ greater health awareness and search for personal wellbeing in the midst of today’s busy lifestyles, sales of healthy-option foods and drinks have seen dynamic growth in Spain. Growth within functional products has been particularly strong, with the basic low fat/low calorie proposition considered inadequate by many Spaniards looking for added value. Suppliers’ focus remains on the dairy sector, but the general healthy eating concept, as well as specific functional products, are being applied to an increasing number of categories.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Each report contains comprehensive analysis into:

• Market sizes
• Market trends
• Leading manufacturers
• Consumer trends
• Sales forecasts

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.