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Published by: Mintel International Group Ltd.
Published: Sep. 1, 2008 - 103 Pages
Table of Contents
- Scope and Themes
- Report outline
- Understanding the Hispanic consumer
- Travel
- Dining out
- Finance
- Terms
- Understanding the Hispanic Consumer: Demographics
- U.S. Hispanic population
- Diversity of U.S. population
- U.S. population by race
- Figure 1: Population by race and Hispanic origin, 2003-13
- Hispanic population by age
- Figure 2: Hispanic population by age, 2003-13
- Country of origin/heritage
- Figure 3: Hispanics, by country of origin/heritage, 2006
- Figure 4: Graph: Hispanics, by country of origin/heritage, 2006
- Figure 5: Hispanic population, by region and by country of origin/heritage, 2006
- Hispanics’ geographic concentration
- Figure 6: Graph: Hispanic population, by region and by country of origin/heritage, 2006
- Figure 7: Hispanic population in top five states, by country of origin, 2006
- States with greatest Hispanic population growth
- Figure 8: Hispanic population greatest percentage increase, 2001-06
- Where Hispanics live
- Figure 9: Metropolitan areas with the largest number of Hispanic residents, by country of origin, 2006
- Hispanic income levels
- Figure 10: Largest Hispanic markets, by Hispanic disposable income, 2005
- The Hispanic household
- Figure 11: Average household size, by Hispanic origin/race of householder, 2001 and 2006
- Figure 12: Households, by number of persons in the household—Hispanics vs. non-Hispanics 2006
- Figure 13: Households, by presence of children and Hispanic origin, 2006
- Understanding the Hispanic Consumer: Acculturation
- What is acculturation?
- Why is level of acculturation important?
- Figure 14: Graph: In what language do you usually watch TV?, January, 2008
- Figure 15: Graph: How well can you read Spanish?, January, 2008
- Unacculturated—26%
- Bicultural—36%
- Acculturated—36%
- What is retro-acculturation?
- Understanding the Hispanic Consumer: Shopping and Spending Patterns
- Shopping patterns
- Spending patterns
- Figure 16: Spend, by major category—Hispanic vs. non-Hispanic, 2006
- Travel: Overview
- Contributing reports
- Abbreviations
- Travel: Executive Summary
- Travel: Travels Outside of the U.S.
- Overview
- Future growth
- Condition of the overall travel market
- Who travels
- Where to
- Where they buy: Booking/Purchasing
- Figure 17: Agree with statement, “I prefer travel agents and the reassurance of the personal touch”, by selected demographics, February 2007
- Air travel
- Figure 18: Airline of choice when traveling outside of the U.S. by non-Hispanics and Hispanic by level of acculturation, 2007
- Travel: Leisure Travel
- Overview
- Future growth
- Conditions of the overall market
- Figure 19: Number of domestic vacations taken in the last 12 months, by age, household income, race/Hispanic origin and marital status, April 2007
- Destination types
- Figure 20: Type of domestic vacation taken in the last 12 months, by race/Hispanic origin, April 2007
- Top domestic destination places
- Figure 21: Top 10 domestic travel destinations by Hispanics and non-Hispanics, 2007
- Advertising and promotion
- Travel: Long Vacations
- Overview
- Future growth
- Conditions of the overall market
- Who travels
- Figure 22: Domestic trips in the past year, by average length of stay, by gender, age, race/ethnicity, household income, education level and presence of children, January-October 2006
- Travel habits and attitudes
- Figure 23: Reason for last long domestic trip, by gender, age, race/ethnicity, household income, education level and presence of children, January-October 2006
- Figure 24: Alternate purchase in place of trip, by race/ethnicity, October 2007
- Accommodations
- Figure 25: Where stayed on last long domestic trip, by gender, age, race/ethnicity, household income, education level and presence of children, January-October 2006
- Travel planning and method of booking
- Figure 26: Timeline of travel planning for long vacations, by race/ethnicity, October 2007
- Figure 27: Method of hotel booking, by race/ethnicity, October 2007
- Travel: Honeymoon Travel
- Overview
- Future growth
- Condition of the overall market
- The consumer
- Figure 28: Incidence of taking or planning a honeymoon, by race/ethnicity, August 2007
- Figure 29: Type of honeymoon taken/planned, by race/ethnicity, August 2007
- Cruises
- Market influences on honeymoon choices
- Figure 30: Influences on honeymoon choice rated “somewhat influential (4)” or “very influential (5),” by race/ethnicity, August 2007
- Honeymoon budget
- Figure 31: Amount spent for honeymoon, by race/ethnicity, August 2007
- Travel: Hotels and Accommodations
- Overview
- Future growth
- Hispanic market trends
- Trended hotel stays for Hispanics
- Figure 32: Incidence of hotel stays for Hispanics, 2001-06
- Accommodations influencing factors
- Figure 33: Factors considered when booking a hotel room, by race/ethnicity, July 2007
- Consumer preferences
- Brand
- Figure 34: Hotel of choice in the U.S. by non-Hispanics and Hispanics, by level of acculturation, 2007
- Amenities
- Figure 35: Importance of hotel amenities, by race/ethnicity, July 2007
- Location
- Figure 36: Hotel location preferences, by race/ethnicity, July 2007
- Advertising
- Dining Out: Overview
- Contributing reports
- Abbreviations
- Dining Out: Executive Summary
- Dining Out: Quick Service Restaurants: Fast Food and Fast Casual
- Overview
- Innovation and future growth
- Consumer preferences
- Meals outside the home
- Figure 37: Number of meals eaten per week that are prepared outside the home, by day part, by race/ethnicity, July 2007
- Restaurant segment choices
- Figure 38: Hispanic versus non-Hispanic restaurant segment choices, 2007
- Health attitudes
- Figure 39: Health attitudes toward restaurants, by race/ethnicity, January 2008
- Advertising and promotion
- The consumer
- Usage and frequency of use
- Figure 40: Mean number of times fast casual ordered in past month, by gender, age, HH income and race/ethnicity, July 2007
- Figure 41: Incidence and frequency of QSR dining in the past week, by race/Hispanic origin, March 2008
- Advertising and promotion
- Figure 42: Burger King television ad in Spanish, 2008
- Figure 43: JimmyJohn’s television ad in Spanish, 2008
- Figure 44: McDonald’s television ad in English, 2008
- Dining Out: Family Midscale Restaurants
- Overview
- Condition of the overall market
- Consumer preferences
- Figure 45: Types of restaurants visited in the last year, by race/ethnicity, April 2007
- Breakfast
- Figure 46: Adults who dine at family restaurants by race/ethnicity, 2006
- Late-night dining
- Figure 47: Incidence of late night dining, by key demographics, June 2007
- Advertising and promotion
- Growth/decrease
- Figure 48: Usage of “top 4” family restaurants by Hispanics, 2002-06
- Dining Out: Casual Dining
- Overview
- Future growth
- Figure 49: Atmosphere preferences, by race, July 2007
- Consumer preferences
- Figure 50: Casual restaurant penetration, by race/ethnicity, January-October 2006
- Advertising and promotions
- Figure 51: Choosing a restaurant, by race/ethnicity, July 2007
- Dining Out: Fine Dining
- Overview
- Condition of the overall market
- Figure 52: Average number of times fine dining restaurants are visited in a year, by race/ethnicity, April 2007
- Consumer preferences
- Figure 53: Type of cuisine ordered at fine dining restaurants, by race/ethnicity, April 2007
- Finance: Overview
- Contributing reports
- Abbreviations
- Finance: Executive Summary
- Finance: Financial Services Providers - Brand Perceptions
- Overview
- Innovation and future growth
- Conditions of the overall market
- Brokerage firm
- Figure 54: Respondents who have an account with brokerage firm, by race/ethnicity and income, and gender and income, January 2008
- Credit Union
- Figure 55: Respondents who have an account with a credit union, by race/ethnicity and income, and gender and income, January 2008
- Mortgages
- Figure 56: Respondents who have an account with a mortgage company, by race/ethnicity and income, and gender and income, January 2008
- Bank account
- Figure 57: Respondents who have an account with a bank, by race/ethnicity and income, and gender and income, January 2008
- Finance: Credit Cards: Loyalty and Retention
- Overview
- Innovation and future growth
- Condition of the overall market
- Consumer preferences
- Competitive landscape
- Rewards programs
- Figure 58: Perceived impact and influence of rewards programs, by demographic categories, April 2007
- Figure 59: Financial services behavior in the past 12 months motivated by rewards, April 2007
- Targeting the unbanked
- Small businesses
- Co-branding
- Figure 60: Reasons for using a specific card, by race/ethnicity, October 2007
- Advertising and promotions
- Finance: Wealth Management
- Overview
- Wealthy Hispanics
- Financial firms need to differentiate
- Figure 61: Differentiation between financial institutions, by race/ethnicity, September 2007
- Consumer preferences
- Money
- Figure 62: Preference for investing money, by race/ethnicity group, September 2007
- Independent advisors vs. banks and brokerages
- Figure 63: Trust in advisors vs. banks and brokerage firms, by race/ethnicity, September 2007
- Advertising and promotions
AbstractHispanics are the largest minority in the U.S. with their purchasing power projected to reach over $1.2 trillion by 2012. The impressive growth in their disposable income has gone hand in hand with growth in the population. This report delves into the lifestyle and mindset of Hispanic consumers by exploring three different areas of their lives: Travel, dining out, and financial planning and services. This report provides insight and analysis regarding key market issues and opportunities to stimulate growth, including:
- Identify key Hispanic subgroups and which carry potential to drive growth in specific categories
- How Hispanic household income determines their spending habits and product choices
- How marketers can expand their Hispanic consumer base to tap into this demographic's combined purchasing power
- How different levels of acculturation influence purchasing behavior
- Hispanics' preference for certain travel destinations, airlines, and hotel & motel accommodations
- Hispanics' preference for dining out: quick service restaurants, fast casual, family/midscale restaurant, casual restaurant, and fine dining establishments
- Hispanics' choices in finance: financial service providers and brand perception, credit card loyalty and retention, and wealth management
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