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2008 Up-and-Coming Beverage Categories in the U.S.

Published by: Beverage Marketing Corporation

Published: Aug. 22, 2008 - 116 Pages


Table of Contents


1. THE UP-AND-COMING BEVERAGE CATEGORIES

Emerging Non-Alcoholic Beverage Segments

2. UP-AND-COMING BEVERAGE CATEGORIES IN THE U.S.

High-End Water

Premium Kids’ Beverages

Premium Sodas

Enhanced Water

Premium Ready-To-Drink Teas

Coconut Water

Essence Waters

Kombucha

Superfruit Juices

RTD Protein Drinks

Functional Water

Functional Beverages

Mate

Probiotics

Healthy Energy Drinks

Abstract

Beverage Marketing scrutinized the always-changing marketplace and identified emerging beverage categories of growing significance. Providing a unique perspective on the evolving U.S. marketplace, this report describes what’s new and what could be the next big thing. It includes an overview of defining trends spurring development of the new categories.

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