European Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision

Published by: Frost & Sullivan

Published: Jul. 9, 2008

Table of Contents

1 STUDY OBJECTIVES METHODOLOGY AND SAMPLE SIZE

Scope and Methodology

Scope Methodology and Sample Size

Major Conclusions from Research

Conclusions

2 EXECUTIVE SUMMARY

Executive Summary-A Brief Overview

Total Summary

3 DETAILED FINDINGS

Customer Perceptions and Attitudes to Cost of Ownership

Findings-Customer Perception and Attitudes to Cost of Ownership

Detail Findings Perceptions and Purchase Feature Intent

Satisfaction with Cost of Ownership and Brand of Vehicle Owned

Detailed Findings-Satisfaction with Cost of Ownership and Brand of Vehicle Owned

Fuel and Operating Cost

Detailed Findings- Fuel and Operating Cost

Maintenance & Servicing

Detailed Findings-Maintenance & Servicing

Resale Value

Detailed Findings-Resale Value

Finance and Interest Rates

Detailed finding-Finance and Interest Rates

Warranty

Detailed Findings-Warranty

Insurance and Tax

Detailed Findings Insurance and Tax

4 COUNTRY FINDINGS

Germany

Findings-Germany

Italy

Findings-Italy

UK

Findings-UK

France

Findings-France

5 DEMOGRAPHIC HIGHLIGHTS

Summary

Demographics Summary

6 PERCEPTIONS AND PURCHASE FEATURE INTENT

Findings

Findings-Perceptions and Purchase Feature Intent

7 APPENDIX AND DEMOGRAPHIC PROFILE

Appendix

Appendix of the study

Demographic Profile

Demographic Profile of the study

Abstract

This study aids in understanding the customers' perception and attitude toward vehicle cost of ownership parameters and also in evaluating the importance of different parameters considered by customers during vehicle purchase. The study helps in -Identifying relative importance of cost of ownership vis-à-vis vehicle performance and functionality, features, price, safety, driving dynamics, and comfort & convenience in the overall buying decision. -Identifying differences in perceptions, attitudes and importance of the cost of ownership across regions, vehicle segments and socio-economic characteristic. The findings in the study would definitely assist OEMs in prioritising cost of ownership parameters.

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