Future Convenience Food And Drinks: New Opportunities in a Developed Market

Published by: Business Insights

Published: Oct. 1, 2008 - 125 Pages

Table of Contents

Executive Summary

The convenience market

Development of convenience drivers and markets

Innovation and NPD in convenience

Key trends in convenience food and drinks

Future development of convenience

Chapter 1 The convenience market

Summary

Introduction

Defining convenience

The perceived value of convenience

Developing and emergent aspects of convenience

Chapter 2 Development of convenience drivers and markets

Summary

Introduction

Drivers of convenience

The role of women

Changing eating habits

Household size

Convenience market trends

Development of core European and US markets

Globalization of convenience

Fast growth markets

Structural change

Chapter 3 Innovation and NPD in convenience

Summary

Introduction

Convenience food and drinks

Convenience features

Product features

Instant and quick

Microwaveable

Single serving

Fresh convenience

Conclusions

Packaging features

Recyclable packaging

Disposable and reusable packaging

Reduced packaging

Product categories

Regional analysis

Innovation analysis

Chapter 4 Key trends in convenience food and drink

Summary

Introduction

Key convenience features

Adding value with convenient packaging

Packaging innovation

Improved functionality

Marketed features

Portability and on-the-go convenience

Breakfast on-the-go

On-the-go convenience for children

Healthy convenience

Natural convenience

Calorie-counting and weight control

Functional convenience

Indulgence and convenience

Key themes in indulgent convenience

Ethical convenience

Ethical packaging and convenience

Chapter 5 Future development of convenience

Summary

Introduction

Future convenience

Category growth in convenience

Convenience trend development

Targeting convenience

Index

List of Figures

Figure 1.1: Key aspects of convenience

Figure 1.2: How perceived convenience value changes

Figure 2.3: The importance of selected drivers of convenience food and drink purchases

Figure 2.4: Number of at-home dinner occasions, per capita, by preparation type, Europe and US, 2006 and 2011

Figure 2.5: Number and share of meals from scratch of total at-home dinner occasions, per capita, Europe and US, 2006

Figure 2.6: Per capita expenditure and growth of the convenient food market in Europe & US ($), 2007-2011

Figure 2.7: Breakdown of cumulative additional convenient food market value by region ($bn) 2007-2011

Figure 2.8: Regional potential for growth of convenience food and drinks over the next 5 years

Figure 2.9: Regional breakdown of value sales of convenient food by type, (%) 2007

Figure 3.10: Share of convenient products as a percentage of total food and drinks launched, 2005- 2008

Figure 3.11: Share of convenient products launched, by feature (product tag), 2005-2008

Figure 3.12: Share of convenient products launched, by product feature, 2005-2008

Figure 3.13: Share of convenient products launched, by packaging feature, 2005-2008

Figure 3.14: Share of convenient products as a percentage of total food & drinks launched, by category, 2005-2008

Figure 3.15: Share of convenient products launched, by category, 2005-2008

Figure 3.16: Share of convenient products launched, by region, 2005-2008

Figure 3.17: Innovation in serving convenience

Figure 3.18: Innovative ethical packaging for convenient products

Figure 4.19: Ranking of the importance of convenient features of food and drinks

Figure 4.20: Improved packaging convenience: Presto Italiano and Oreo Snack ‘n Seal packs

Figure 4.21: Crystal Light Singles

Figure 4.22: Selected new on-the-go convenience products

Figure 4.23: On-the-go breakfast products

Figure 4.24: New on-the-go convenience products for children

Figure 4.25: Rating of importance of health features in convenience food and drinks NPD

Figure 4.26: Mars World of Grains and Kraft Back to Nature

Figure 4.27: Kashi Veggie Medley

Figure 4.28: The range of weight management products

Figure 4.29: Mott’s Plus and Crystal Light LiveActive

Figure 4.30: Rating of importance of indulgent features in convenience food and drinks NPD

Figure 4.31: Selected new gourmet and premium convenience products

Figure 4.32: Rating of importance of ethical features in convenience food and drinks NPD

Figure 4.33: Nestlé NaturNés

Figure 4.34: Importance ranking of ethical packaging strategies for future convenience NPD overthe next 5 years

Figure 4.35: Ethical packaging use in bottled waters

Figure 5.36: Performance of key convenient product categories over the next 5 years

Figure 5.37: Importance of convenience trends over next 5 years

Figure 5.38: Importance of consumer groups for convenient products over next 5 years

List of Tables

Table 1.1: Mainstream and developing aspects of convenience

Table 2.2: Labor force, female as a % of total labor force, 2003-2013

Table 2.3: Time (minutes) spent on food preparation per day, selected European countries, 1998- 2004

Table 2.4: At-home dinner occasions and snacking occasions per capita, Europe and US, 2006-11

Table 2.5: Average number of occupants per household, Europe & US, 2003-2008

Table 2.6: Number of single person households in Europe and US, (m), 1997-2007

Table 2.7: Convenient food market value, Europe and US, ($m), 2007-2011

Table 2.8: Convenient food market value, by region, ($m) 2007-2011

Table 2.9: Top 10 emerging markets, convenient food market value, ($m), 2007-2011

Table 2.10: Convenient food market value by type, global, ($m) 2007-2011

Table 2.11: Convenient food sales by type and by region, ($m) 2007-2011

Table 3.12: Share of innovative convenient products launched, by type of innovation, 2008

Abstract

• Ethical packaging. Green packaging is a primary concern for the food and drinks industry. Using less packaging will become a key focus over the next five years, and this is especially important for convenience products that rely heavily on packaging benefits such as multi-packs, compartment packaging and portioning.
• Health concerns. Health is an increasingly important driver of convenient products, and marketing is becoming multi-faceted with the evolution of food and drink offering more advanced health benefits such as weight control and other specific health concerns.
• Emerging markets. Growth in regions such as Asia-Pacific and Latin America is acting to boost overall sales of dried, instant and wet ambient convenient products. These have shown increasing signs of maturity in Western markets where demand has tended to move into fresher convenient products.

• Identify future growth opportunities in a developed sector, using this reports analysis of sales of convenience food and drinks in emerging markets to 2011.
• Gain insight into industry opinions on the convenience food and drinks market over the next 5 years through an exclusive survey of industry executives undertaken by Business Insights.
• Improve the targeting and effectiveness of your NPD strategies with this report’s analysis of convenience benefits, product categories and regional trends based on analysis of Productscan data of 35,000 convenient food and drinks products launched globally between 2005 and 2008.
• Predict future convenience food and drink market size and growth levels, using this report’s forecasts to 2011, including category specific analysis, in Europe and the US.

• How are different convenient food formats developing and which products will provide growth?
• What innovations are driving new opportunities in convenience food and drinks NPD?
• Which region will experience the most growth in convenience food and drinks to 2011?
• Who are the most innovative convenience food and drinks manufacturers?
• How does the industry expect the marketing of convenience food and drinks to change over the next 5 years?

• The convenience food and drinks market is worth $158bn in Asia-Pacific and is expected to grow at a CAGR of 3.9% to 2011. Latin America and the Middle East and Africa are set to grow at a faster rate, but these regions hold a collective share of less than 13% of global sales.
• A growing share of 40% of new convenient products launched globally in 2008 feature benefits relating to speed of preparation, compared to shares of 30% for single serving products and 15% for fresh convenience.
• Expenditure on convenient products peaks in Sweden at over $700 per capita, and is over $400 in the US. Per capita spend in all other regions is less than a quarter than that of the average for Western Europe and North America, but the gap is expected to narrow steadily.
• The number of dinners prepared from scratch at home is highest in France and Spain but is falling fast. The level of cooking from scratch is lowest in the US but the trend away from this appears to be slowing.

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.