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Online Gaming in China: Web Games Lead the Next Wave

Published by: In-Stat

Published: Sep. 18, 2008 - 28 Pages


Table of Contents


Executive Summary

Definition

Market Overview

Revenue and Growth

Web Gaming Shows Huge Potential

Main Players and Competitive Landscape

Online Gaming Value Chain Analysis

Game Developers

Game Operators

Game Platforms

End-Users

Business Models

Drivers and Barriers

Drivers

Office Workers Become Target Segment

Web 2.0 Technology Enables Rapid Development

Handheld Devices and Wireless Networks Accelerate Evolution

Barriers

Immature Development of Domestic Web Games

Account Security

Limited Investment from Big Game Players

Market Forecasts

Revenue and Subscribers (Online Gaming)

Growing Broadband Penetration Enabling a Larger Market

Abundant Capital Support

Revenue and Subscribers (Web Gaming)

Company Profiles

Game Developers

Bigpoint

Game Operators

SNDA

Giant

Tencent

WeiLai Technology

Game Platforms

51wan

Youxi.baidu.com

Methodology

Related In-Stat Reports

List of Tables

Table 1. Most Popular Web Games in China (June 2008)

Table 2. Online Gaming Industry Listed Companies (2007)

Table 3. Revenue and Subscriber Forecasts for China’s Online Gaming Market, 2008-2012

Table 4. Revenue and Subscriber Forecasts for China’s Web Gaming Market, 2008-2012

List of Figures

Figure 1. Revenue Forecast for China’s Online Gaming Market, 2008-2012 (US$ in Millions)

Figure 2. Revenue Forecast for China’s Web Gaming Market, 2008-2012 (US$ in Millions)

Figure 3. Revenue and Growth Rate for China’s Online Gaming Market, 2003-2007 (US$ in Millions)

Figure 4. China’s Online Gaming Market by Game Type (2007)

Figure 5. China’s Online Gaming Vendors by Revenue (2007)

Figure 6. Online Gaming Value Chain

Figure 7. Popular Web Games in China

Figure 8. Online Gaming Market Business Models

Figure 9. Revenue Forecast for China’s Online Gaming Market, 2008-2012 (US$ in Millions)

Figure 10. Subscriber Forecast for China’s Online Gaming Market, 2008-2012 (in Millions)

Figure 11. Revenue Forecast for China’s Web Gaming Market, 2008-2012 (US$ in Millions)

Figure 12. Subscriber Forecast for China’s Web Gaming Market, 2008-2012 (in Millions)

Abstract

It is estimated that the revenue of the Chinese online gaming market reached US$ 1.65 million in 2007. The top ten game companies contributed 90% of the total revenue. SNDA sustained the number one spot with 20.4% market share, followed by Netease.

Compared to the MMOG market, web gaming is still in its infancy. However, with continued technical improvements and increased promotion, it is growing rapidly. The number of web gamers was estimated at over three million in 2007. Revenue was US$8 million, or 0.5% of total online gaming revenue; however, many gaming giants are paying more and more attention to this segment owing to its huge potential for growth.

This report discusses the trends of online and web gaming and presents details, including value chain, business models, drivers and barriers, primary gaming companies, and the most popular online games. It also includes In-Stat's forecasts of the revenue and subscribers for both online and web gaming from 2008 to 2012.

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