The 2009 Entertainment, Media & Advertising Market Research Handbook : Market Research Report

The 2009 Entertainment, Media & Advertising Market Research Handbook

Published by: Richard K. Miller & Associates

Published: Oct. 1, 2008 - 184 Pages

PART I: MARKET SUMMARY
1 MARKET ASSESSMENT: 1.1 Advertising Spending; 1.2 Media Content and Services Spending; 1.3 Entertainment Spending
2 MARKET LEADERS: 2.1 Advertising Agencies; 2.2 Media Corporations
3 CONSUMER USE OF MEDIA: 3.1 Time Spent Using Media; 3.2 Market Penetration Of Media; 3.3 Media Use Demographics; 3.4 Multitasking With Media; 3.5 Television and Online Viewing
4 MARKET TRENDS & FORECAST: 4.1 Shifts in Media & Advertising; 4.2 Alternative Marketing; 4.3 Impact of the Economic Slowdown; 4.4 Ad Networks; 4.5 Outlook 2008-2010
PART II: MEDIA & ADVERTISING
5 CONSUMER MAGAZINES: 5.1 Market Assessment; 5.2 Market Leaders; 5.3 Advertisers; 5.4 Circulation; 5.5 Online Activities
6 ONLINE: 6.1 Market Assessment; 6.2 Online Advertising Spending; 6.3 Advertisers; 6.4 Online Video Ads; 6.5 Viral Videos; 6.6 Local Online Advertising; 6.7 Behavioral Targeting
7 MOBILE: 7.1 Response to Mobile Marketing; 7.2 Market Assessment and Forecast; 7.3 Incentives for Mobile Ads
8 NEWSPAPERS: 8.1 Market Assessment; 8.2 Market Leaders; 8.3 Advertisers; 8.4 Online Activities; 8.5 College Newspapers
9 OUT-OF-HOME: 9.1 Market Assessment; 9.2 Market Leaders; 9.3 Top Advertisers; 9.4 U.S. Outdoor Display Count; 9.5 Outdoor Digital Signage; 9.6 Out-of-Home Video Advertising
10 RADIO: 10.1 Market Assessment; 10.2 Radio Listening; 10.3 Radio Companies; 10.4 Radio Station Formats; 10.5 Radio Advertisers; 10.6 Market Trends; 10.7 Satellite Radio; 10.8 HD Radio; 10.9 Online Radio; 10.10 Personalized Mobile Internet Radio; 10.11 Online Activities
11 TELEVISION: 11.1 Market Assessment; 11.2 Broadcast Television Networks; 11.3 Cable Television Networks; 11.4 Cable and Satellite Operators; 11.5 Television Station Groups; 11.6 Digital Conversion; 11.7 Cable and Satellite Penetration; 11.8 Digital Multichannel Subscribers; 11.9 Video on Demand; 11.10 Digital Video Recorders; 11.11 Telco Video; 11.12 High-Definition TV; 11.13 Broadband TVs; 11.14 Away-from-Home TV Viewing; 11.15 Visits To Network Websites; 11.16 Online TV Viewing
PART III: CONTENT
12 ADVERTISING CATEGORIES: 12.1 Market Assessment; 12.2 Automotive; 12.3 Consumer Packaged Goods; 12.4 Financial Services; 12.5 Pharmaceuticals; 12.6 Restaurants; 12.7 Retail; 12.8 Telecommunications; 12.9 Travel
13 BRANDED ENTERTAINMENT: 13.1 Market Assessment; 13.2 Product Placement; 13.3 Branded TV Programming; 13.4 Webisodes; 13.5 Branded Music
14 NEWS: 14.1 How Consumers Obtain The News; 14.2 The State Of The News Media; 14.3 Online’s Impact on Traditional News Media; 14.4 Online News Sources
15 USER-GENERATED CONTENT: 15.1 Overview; 15.2 Ads Within User-Generated Content; 15.3 User-Generated Ads
PART IV: ENTERTAINMENT
16 BROADWAY THEATRE: 16.1 Market Assessment; 16.2 Broadway Theatres; 16.3 The 2007-2008 Season; 16.4 The 2008-2009 Season; 16.5 Touring Broadway
17 FILMED ENTERTAINMENT & CINEMAS: 17.1 Market Assessment; 17.2 Movie Studios; 17.3 Cinema Theatres; 17.4 Movie Patron Demographics; 17.5 Film Distribution; 17.6 Digital Films; 17.7 3-D Films; 17.8 In-Theater Advertising; 17.9 Live Event Broadcasts; 17.10 Enhancing The Cinema Experience
18 HOME ENTERTAINMENT: 18.1 Market Assessment; 18.2 Marketshare Leaders; 18.3 Trends in the DVD Market; 18.4 On-Demand Video Services; 18.5 Blu-ray High Definition DVDs
19 LIVE PERFORMANCES & EVENTS: 19.1 Market Assessment; 19.2 Tours; 19.3 Outdoor Music Festivals; 19.4 VIP Events; 19.5 Sponsorships and Tie-ins; 19.6 Concert Ticketing
20 RECORDED MUSIC: 20.1 Market Assessment; 20.2 Major Recording Companies; 20.3 Trends in the Recorded Music Market; 20.4 Online Distribution Models; 20.5 Music Piracy
21 VIDEO GAMES: 21.1 Market Assessment; 21.2 Game Console Market Leaders; 21.3 Gamer Demographics; 21.4 Market Characteristics and Trends; 21.5 Immersive Video Game Advertising; 21.6 Casual Games; 21.7 Mobile Games
PART V: DEMOGRAPHIC FOCUS
22 ETHNIC FOCUS: 22.1 Ethnic Buying Power; 22.2 Ethnic-Targeted Ad Spending; 22.3 Ethnic Characteristics of Media Use; 22.4 African-Americans; 22.5 Asian-Americans; 22.6 Hispanic-Americans; 22.7 Native-Americans
23 GAY & LESBIAN MEDIA & ADVERTISING: 23.1 Overview; 23.2 GLBT-focused Advertising; 23.3 Gay/Lesbian-Focused Media; 23.4 GLBTs Online
24 GENDER FOCUS: 24.1 Overview; 24.2 Magazines; 24.3 Women’s Magazines; 24.4 Men’s Magazines; 24.5 Women Online; 24.6 Men Online
25 GENERATIONAL FOCUS: 25.1 Overview; 25.2 Baby Boomers; 25.3 Generation X; 25.4 Millennials
MARKET RESOURCES
REFERENCES

Abstract

Now in its 10th edition, the handbook combines current market statistics with trend analysis and marketing strategies, providing a comprehensive and reliable guide for strategic planning and market development. You will find it an indispensable tool in dealing with the dramatic changes which are now taking place in the media and advertising fields.

The handbook assesses consumer use and advertising expenditures for all types of media. Topics include television, radio, print media, filmed entertainment, sports, the Internet, outdoor advertising, sponsorships, licensing, and video games. The handbook provides in-depth market data and demographic analysis, identifies important recent developments, discusses market trends, and forecasts how the market will likely evolve within a five-year timeframe. The handbook is aimed at media and advertising executives, and covers the entire scope of the media and advertising marketplace.

As the #1 best selling publication of its kind available from any source, the handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field.

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The 2009 Entertainment, Media & Advertising Market Research Handbook

Table of Contents

Abstract