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Digital Camera Brand Ownership Trends

Published by: InfoTrends

Published: Sep. 5, 2008 - 13 Pages


Table of Contents


Introduction

Key Highlights

Trends in Digital Camera Brands 2004 - 2008

Digital Camera Brands Owned

Digital Camera Brands Considered

Trends in Digital Camera Brand by Photographer Types

Trends in Digital Camera Brands by Attitudes to Technology

Conclusion

Abstract

This assessment considers how consumers’ digital camera brand preferences have changed over time. This analysis is based on data from two survey questions: “What is the brand of your camera?” and “Which brands are you considering buying?” Data is compared over time from 2004 to 2008. Comparisons of brands owned are made by photographer type and also by attitudes to technology.

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