China Fast Food Analysis

Published by: RNCOS

Published: Oct. 1, 2008 - 50 Pages

Table of Contents

1. RNCOS View on the Industry

2. China - A Global Player

3. Market Trends

3.1 Rising Employment

3.2 Increasing Westernization

3.3 Rapid Urbanization

3.4 Favorable Demographics

3.5 Booming Tourism Industry

3.6 Franchising

3.7 Fast Food Hotlines

3.8 Storage & Cold Chain Facilities

3.9 Food Emulsifiers

4. Consumer Behavior

5. Industry Performance

5.1 Retail Market

5.1.1 Present Scenario

5.1.2 Future Outlook to 2012

5.2 Fast Food in Retail Industry

5.2.1 Present Scenario

5.2.2 Future Outlook to 2011

5.3 Fast Food Industry

5.3.1 Present Scenario

5.3.2 Future Outlook to 2011

5.3.3 Noodles Market

5.3.3.1 Present Scenario

5.3.3.2 Future Outlook to 2012

5.3.4 Pizza Market

5.3.4.1 Present Scenario

5.3.4.2 Future Outlook to 2011

5.3.5 Bread & Rolls Market

5.3.5.1 Present Scenario

5.3.5.2 Future Outlook to 2012

6. Market Roadblocks

6.1 Diversified Tastes

6.2 Food Safety Concerns

6.3 Heated Competition

6.4 Government Regulations

7. Key Players

7.1 Foreign Players

7.1.1 McDonald’s Corporation

7.1.2 Yum! Brands, Inc.

7.1.3 Subway

7.1.4 Minor International Public Co. Ltd

7.2 Domestic Players

7.2.1 Little Sheep Group Limited

7.2.2 China Quanjude (Group) Co., Ltd

7.2.3 Cafe de Coral Group

7.2.4 Malan Noodle

List of Figures:

Figure 2-1: Global - Comparative Growth of Fast Food in China (%)

Figure 3-1: China - Unemployment Rate (%), 2003-2007E

Figure 3-2: China - Share of Urban Population in Total Population (%), 2005, 2010F & 2015F

Figure 3-3: China - Personal Disposable Income (in US$), 2003-2007E

Figure 3-4: China - Share of Middle Class Population in Total Population (%), 2007 & 2020F

Figure 3-5: China - Tourism Revenue (in Trillion RMB), 2006 & 2007

Figure 3-6: China - Forecast for Share of Franchising in Retail Industry (%), 2010

Figure 3-7: China - Food Emulsifier Market (in Million €), 2006 & 2013F

Figure 4-1: China - Breakup of Consumer Expenditure (%), 2007E

Figure 4-2: China - Personal Disposable & Median Household Income (in US$), 2004-2007 & 2010F

Figure 4-3: China - Per Capita Disposable Income of Urban & Rural Households (in Yuan), 2002-2007

Figure 5-1: China - Retail Sales (in Billion US$), 2003-2007

Figure 5-2: China - Food & Non-food Retail Sales (in Billion US$), 2003-2007

Figure 5-3: China - Forecast for Retail Sales (in Billion US$), 2008*-2012

Figure 5-4: China - Forecast for Food & Non-food Retail Sales (in Billion US$), 2008*-2012

Figure 5-5: China - Share of Fast Food in Retail Sales (%), 2007E

Figure 5-6: China - Forecast for Share of Fast Food in Retail Sales (%), 2011

Figure 5-7: China - Fast Food Industry (in Billion US$), 2001, 2006E & 2007E

Figure 5-8: China - Forecast for Fast Food Industry (in Billion US$), 2008-2011

Figure 5-9: China - Instant Noodles Market (in Billion US$), 2006E & 2007E

Figure 5-10: China - Forecast for Instant Noodles Market (in Billion US$), 2008-2012

Figure 5-11: China - Pizza Market (in Billion US$), 2006E & 2007E

Figure 5-12: China - Forecast for Pizza Market (in Billion US$), 2008-2011

Figure 5-13: China - Bread & Rolls Market (in Billion US$), 2003-2007

Figure 5-14: China - Forecast for Bread & Rolls Market (in Billion US$), 2008-2012

List of Tables:

Table 5-1: Top 10 Fast Food Restaurants in Beijing

Table 7-1: McDonald’s Corporation - Key Financials (in Million US$), 2006 & 2007

Table 7-2: Yum! Brands, Inc. - Key Financials (in Million US$), 2006 & 2007

Table 7-3: Minor International Public Co. Ltd - Key Financials (in Million Baht), 2006 & 2007

Table 7-4: Café de Coral Group - Key Financials (in ‘000 HK$), 2006 & 2007

Abstract

The fast food industry of China is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at apace in coming years. These are the findings of our just-released research report “China Fast Food Analysis”.

This report provides extensive research and rational analysis on the Chinese fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current trends and analyses. It has been made to help clients in analyzing the opportunities, challenges and drivers vital to the growth of fast food industry in China.

For the purpose of this report, Fast Food Industry includes fast food restaurants, teahouses, coffee shops and juice bars in China.

Key Findings of the Report

• Employment rate in China is surging high, making people busier. The increasingly busier lifestyle, particularly in urban regions, is leading to a rising demand for fast food.
• China is the fifth largest fast food consuming nation in the world.
• The share of fast food in retail industry is expected to reach 9.3% by 2011 from 7.4% in 2007.
• China’s fast food industry is expected to grow at a CAGR of around 25% during 2008-2011.
• The food retail sector has the major share of 63% in the overall retail sector and it will continue to account for a major share in future also.

• Market size of the China’ fast food industry.
• In-depth analysis of various segments of the industry.
• Study of factors that are driving the industry.
• Thorough assessment of key opportunity areas and issues to be addressed.

Key Players Analyzed in the Report

This section gives a brief profiling on the major foreign and domestic players in the Chinese fast food industry, including McDonald’s Corporation, Subway, Minor International Public Co. Ltd, China Quanjude, Malan Noodle, etc.

Research Methodology Used

Information Sources

Information has been sourced from books, newspapers, trade journals, white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Analysis Methods

Analysis and forecast given in “China Fast Food Analysis” is based upon various macro & micro economic, sector and industry specific databases. The most important platform for forecast is our in-house statistical and analytical model which takes in account the past and current trends in the economy and more specifically in an industry.

Also all the assumption and estimation are calculated using relationship between various industry and macroeconomic variable. Finally, our forecasting process is also informed by the active involvement of our analysts, industry experts. Involvement of these experts helps us to maintain the required accuracy and the desirable check on the quality of the data.

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