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Understanding Federal Government Priorities and Attitudes: How Do Agencies View Your Marketing Approach?

Published by: IDC

Published: Sep. 17, 2008 - 26 Pages


Table of Contents


Table of Contents

Government Insights Opinion

In This Report

Situation Overview

Translating Federal IT Budgets

Table: 2008 Enacted and 2009 Requested Federal IT Budget ($M)

Overview of Federal IT Security Budgets

Table: 2008 Enacted and 2009 Requested IT Security Budget ($M)

Mapping to Federal Priorities: Line-of-Business Initiatives

Investments

Case Management: Managing Agency Department of Justice

Financial Management: Managing Agencies GSA's Financial Systems Integration Office (FISO) Under the Direction of the CFO Council's FSIO Transformation Team, and Department of the Interior, National Business Center

Grants Management: Managing Agencies Department of Health and Human Services and the National Science Foundation

Human Resources Management: Managing Agencies Office of Personnel Management, Department of Interior, National Business Center

Table: Private Sector Human Resources Management LoB Shared Service Centers

Table: Public Sector Human Resources Management LoB Shared Service Providers

Federal Health Architecture: Managing Agency Department of Health and Human Services

Information Systems Security: Managing Agencies Office of Management and Budget, Department of Homeland Security, and National Security Agency

Budget Formulation and Evaluation: Managing Agency Department of Education

Geospatial: Managing Agency Department of the Interior

IT Infrastructure: Managing Agency General Services Administration

Federal Interagency Funding

Table: Fiscal Year 2008 Federal Agency Funding for LoB Initiatives

New Federal Initiatives

Trusted Internet Connections: Managing Agency Department of Homeland Security

International Trade Data System: Managing Agencies Departments of the Treasury and Homeland Security

Disaster Assistance Improvement Plan

The Importance of Understanding Government Business

Figure: Government Dissatisfaction in Experience with IT Vendors and Their Service to Your Organization

Figure: The Impact of Sales Personnel Not Understanding Government Business

Future Outlook

Essential Guidance

Actions to Consider

Learn More

Related Research

Synopsis

Abstract

This Government Insights report presents the importance of translating federal IT budgets into market opportunities by understanding agency missions and cross-agency presidential directives. "IT vendors that can translate the significant government IT budget into mission-critical initiatives and mandated cross-agency shared service initiatives, position their offering in context of agency business and mission challenges, and position technology solutions that demonstrate value will successfully serve this market and prosper." - Adelaide O'Brien, research manager, Government Insights.



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