|
|
Rewards and Loyalties: A Program ReviewPublished by: IDC Published: Sep. 16, 2008 - 14 Pages Table of ContentsTable of Contents Financial Insights Opinion In This Report Situation Overview A Definition and Some History Typical Transaction Process Figure: Sample Rewards Funding Program Figure: Merchant-Funded Rewards Program The Controversy over Interchange Fees Types of Reward Programs New "Twists" in Rewards The Influence Factor Figure: Reward Points as Influencer on Decision to Use a Particular Credit or Debit Card by Age Figure: Reward Points as Influencer on Decision to Use a Particular Credit or Debit Card by Household Income How Businesses Can Benefit from Rewards Programs Future Outlook The Trend Toward Relationships Essential Guidance Actions for Financial Institutions Meaningful Rewards Should Be a Given Actions for Vendors Learn More Related Research Synopsis AbstractThis Financial Insights report looks at the issues affecting rewards and loyalty programs and the dynamic changes that are occurring. It also provides guidance for issuers and vendors. "The loyalty and rewards programs continue to evolve and change," says senior research analyst Dana Gould. "While we expect to experience changes in the way these programs are funded, issuers will continue to seek opportunities to reward customers to develop loyalty. New ideas, especially in the online arenas, will introduce new players into the market and will result in the introduction of new and innovative programs to provide rewards for loyalty." Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||