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IDC Midyear 2008 Consumer TV Survey, Part 2: Future TV PreferencesPublished by: IDC Published: Sep. 19, 2008 - 25 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Future TV Purchase Rates Figure: Likelihood of New TV Purchase Figure: Reason for New TV Purchase, 2006-2008 Figure: Motivation for Replacing Primary TV, 2007 and 2008 Future TV Type Figure: Future TV Technology Type Preference, 2007 and 2008 Figure: Future TV Purchase Preference: LCD Versus Plasma, 2006-2008 Table: Future TV Preference by Age: LCD Versus Plasma (% of Respondents) Table: Future TV Preference by Household Income: LCD Versus Plasma (% of Respondents) Future TV Size Figure: Future TV Preference by Size, 2006-2008 Figure: Future TV Size Preference by Gender Table: Comparison of Current and Future Primary TV Size (% of Respondents) Future TV Purchase Cost Figure: Future TV Purchase Spending Expectations, 2007 and 2008 Table: Comparison of Current and Future TV Price (% of Respondents) Future TV Features/Performance Factors Figure: TV Features Rated Very Important, 2007 and 2008 Figure: TV Performance Factors Rated Very Important, 2007 and 2008 Figure: Future TV Feature Combination Preference: Size and Resolution, 2007 and 2008 Figure: Future TV Feature Combination Preference: Size and Brand, 2007 and 2008 Future TV Brand Preferences Figure: Future TV Brand Preference, 2007 and 2008 Table: Future TV Brand Preference by Gender (% of Respondents) Table: Future TV Brand Preference by Household Income (% of Respondents) Future TV Reseller Figure: Future TV Reseller Preference, 2006-2008 Table: Comparison of Current and Future TV Reseller Preference (% of Respondents) Respondent Feedback Figure: Primary Consumer Feedback Topics, 2006-2008 Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study is the second of two midyear 2008 United States-based consumer TV studies, where the first detailed our respondents' demographics, current TV ownership, and purchase channel preferences. This study provides insights into future consumer TV purchase trends. We also provide a variety of cross tab analyses - for example, whether a particular income group will favor a certain TV type and where consumers are expected to shop for their TV. "U.S. consumer interest in flat panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection TV (RPTV) and CRT in the dust. Our midyear 2008 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." - Eric Haruki, research director, IDC TV Markets and Technologies Get Full Details About This Report >> |
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