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The Canadian Home Office: Consumer or Small Business?Published by: IDC Published: Aug. 26, 2008 - 17 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Definitions Situation Overview Characteristics of Home-Based Businesses Figure: Home-Based Business Operator by Gender Figure: Home-Based Business Operator by Age Figure: Home-Based Businesses Household Pretax Income, 2007 Figure: Home-Based-Business Operator by Occupation Figure: Home-Based-Business Operator by Education Level Completed Future Outlook ICT Adoption and Usage Among Home-Based Businesses Figure: Products Owned and Used by Home-Based Business Operators and Consumers Figure: Types of Internet Access Used by Home-Based Businesses Figure: Types of Network/Route Used to Allow Access to the Internet by Home-Based Businesses Security of the Home-Based Business Figure: Ownership of Home Security System by Home-Based Businesses Figure: Level of Interest in Home Security Provided by ISP Among Home-Based Businesses Figure: Reason for Home-Based Businesses' Interest in Home Security Provided by ISP Social Networking and the Home-Based Business Owner Figure: Participation in Social Networking/Community Sites by Home-Based Business Operator Figure: Social Networking Site Profiles Maintained by Home-Based Business Operator Figure: Time Spent on Social Networking Sites by Home-Based Business Operator Essential Guidance Learn More Related Research Synopsis AbstractThis IDC Canada study examines the home-based business market, including demographics and ICT buying and other behavior. The analysis in this study is provided as high-level directional guidance for technology vendors with an interest in the home-based business market - it is not intended to be a statistically accurate depiction of home-based businesses in Canada. "It's important for vendors to have at least a base-level understanding of those individuals in Canada that run their businesses out of their homes. This study represents a first step in analyzing their unique characteristics and position within both the consumer market and the small business market." - Paul Edwards, director, SMB and Channel Strategies Research, IDC Canada Get Full Details About This Report >> |
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