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U.S. Online PC Gaming 2008-2012 Forecast: The Bottom of the IcebergPublished by: IDC Published: Sep. 9, 2008 - 26 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview PC and Console Games: A History The Console Model Focuses and Consolidates Business PC Games Market Enables New Business Models and Distribution PC and Console Business Differentiators Today's Market PC Games Market Metrics Inequity Persists Traditional Retail Channels Hostile to PC Games Sector An Informed Perspective Piracy: A Threat and an Opportunity Online Consoles Drive Quality of Service but Lag in Audience PC Games Market Recedes from Retail, Developing Digital Distribution Online PC Gaming Revenue Streams What's Casual About Gaming? Competition Changing the Download Market Steam Brings Paid Download Model to High-End Games Subscriptions Power World of Warcraft and Many More Online PC Games Driving In-Game and Traditional Advertising Spend The Rise of the Free-to-Play Model Future Outlook Forecast and Assumptions Table: Key Forecast Assumptions for the U.S. Online PC Gaming Market, 2008-2012 Opening Up the U.S. Market with Free-to-Play Table: U.S. Online PC Gaming Subscribers and Purchased Digital Game Downloads, 2005-2012 Potential for Downloadable Games Sector Subscriptions Retain Largest Market Share Advertising Revenue Growing Table: U.S. Online PC Gaming Revenue, 2005-2012 ($M) Market Context Online PC Games Context Advertising Context Table: U.S. Online PC Gaming Revenue, 2005-2012: Comparison of 2006 and 2008 Forecasts ($B) Figure: U.S. Online PC Gaming Revenue, 2005-2012: Comparison of 2006 and 2008 Forecasts Essential Guidance Fostering Growth in Online PC Gaming Managing MMOG Development Give It Away, Now - Embrace Free Super-Distribution and Charge for Online Gaming Games as a Service Increase Advertising Spend Learn More Related Research Methodology U.S. Online PC Gaming Advertising Definitions Synopsis AbstractThis IDC study forecasts the U.S. online PC games market through 2012, covering growth in mass-market or casual games to hardcore games. Growth of U.S. online PC gamer population is projected. The forecast breaks out revenue streams from discrete business models, including subscriptions for games and game-related services, paid digital downloads of games, and game-related items, including microtransactions and advertising/sponsorship spend. "While games industry metrics at traditional retail are reported fairly accurately, the online PC games sector remains the least recognized growth and innovation driver in the market," says Billy Pidgeon, IDC's Consumer Markets: Gaming Research manager. "With over 145 million online PC gamers generating $3.5 billion in the United States alone, the PC is likely to continue to dominate market share for the foreseeable future." Get Full Details About This Report >> |
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